The 2024 Taobao Tmall 618 rules have been completely reformed! Not only did it directly cancel the 10-year unchanged pre-sale, but it also changed the outbreak node of the big promotion, so don't be stupid and squat on the day of 618 like in previous years!
618 don't get lost~ I have sorted out the complete 618 activity timeline of Tmall and Taobao, red envelopes to grab time, money-saving strategies, for your reference, let's get wool together!
618 Super Red Envelope Everyday Collar Order!
(Starting on the 20th) mobile Taobao search: earn 3300 when you get it
(Starting on the 28th) mobile phone Jingdong search: good luck red envelope 588
Cancel the pre-sale, and the sales process is simpler
After the cancellation of the pre-sale, there are two waves of spot sales on Tmall 618 this year, the first wave starts at 8 p.m. on May 20, and the second wave starts at 8 p.m. on May 31. During the two waves of sales, Taobao and Tmall will open multiple marketing venues for different types of merchants, and help merchants grow their business through full reductions, super spikes, surprise drops and other means.
1. The time node of the Tmall 618 shopping carnival
The first wave: a good start to the middle of the year
Warm-up period: from 0:00 on May 19 to 19:59:59 on May 20.
The official sale period starts at 20:00:00 on May 20 and lasts until 23:59:59 on May 28.
Second wave: 618 Carnival
Warm-up period: from 0:00 on May 29 to 19:59:59 on May 31.
The official sales period: from 20:00:00 on May 31 to 23:59:59 on June 20.
Friends who have shopping needs must remember the two key time points of 20:00:00 on May 20 and 20:00:00 on May 31!
Full Reduction Rules:
The full discount is a highlight of Taobao 618 activities. This year, Taobao's main full reduction policy is "50 off when you are over 300" or 15% off officially, which is applicable to cross-store full reduction.
This means that when you shop between participating stores, you can get $50 off as long as you accumulate $300. It should be noted that special products such as virtual goods and life services are not eligible for this event, and the full discount is limited to the price of the product, excluding shipping and service charges. In addition, if you make an order at multiple stores, as long as you meet the conditions for full reduction, the system will intelligently allocate discounts, so that you can easily enjoy the benefits.
In addition to the full discount, the Taobao 618 event will also distribute a large number of red envelopes.
How to receive super red envelopes: Open the Taobao APP, enter the password "Earn 3300 when you get it" in the search box, and then click search.
Consumers can get red envelopes by participating in activities, sharing links, etc., and use them when shopping. The distribution time and collection method of the red envelopes will be announced before the start of the event, so please pay attention to Taobao's official news.
During the Taobao 618 event, consumers can also participate in a variety of interactive games and challenges to win great prizes and coupons. These activities not only make shopping more interesting, but also make consumers more affordable.
For the best shopping experience at the 618 event, here are some practical tips:
Plan ahead: Make your shopping list ahead of time and keep an eye on the price of your favorite items.
Take advantage of coupons and red envelopes: Actively participate in the platform's red envelope rain activities and receive coupons, which can be directly deducted from cash at checkout.
Compare prices: Use the price comparison tool to make sure you can buy the product at the lowest price on 618 day.
Know the price protection policy: Familiarize yourself with the platform's price protection policy so that you can be compensated in the event of price changes.
Focus on live streaming and social channels: Many businesses and platforms offer additional offers in live streaming and social channels.