Since the beginning of this year, the new energy vehicle market has not been easy, and every car company is uncomfortable under the frenzy of price wars. In addition, as soon as Lei Jun Xiaomi Automobile appeared on stage, it not only rolled up the products, but even involved the chairmen of major car companies into the live broadcast room.
No, on the big weekend, Lei Jun pulled a group of executives and started a new round of live broadcast "offensive".
During the live broadcast, Lei Jun not only responded to the "Singer" shaking incident, but also revealed the money spent by Xiaomi Auto on smart driving - 2 billion per year. But the most unexpected thing is that during Lei Jun's live broadcast, he encountered a malicious car, and the situation was so urgent that Lei Jun directly flew out another English golden sentence after "are you ok" - "Cut in".
Obviously, being cut in line and being cut off from a car is a very common game scenario in life, and it is a typical coner case that the intelligent driving system needs to respond flexibly. Fortunately, there was no traffic accident this time, otherwise Lei Junzhi would have really "lifted a stone and hit his own foot".
In fact, since the release of Xiaomi cars, it has been popular so far, and it has not even been a "hot search".
According to the official Weibo of Xiaomi Auto on May 15, Xiaomi Auto officially announced: Just now, we have completed the delivery of the 10,000th Xiaomi SU7. The statistical time is from the first delivery on April 3 to 10:00 on May 15, a total of 43 days.
The delivery of more than 10,000 in 43 days is the limit of production capacity, not the limit of Xiaomi cars.
Of course, Lei Jun is very satisfied with this achievement, and said: Xiaomi is continuing to expand production capacity to ensure the delivery of 100,000 new cars this year. In many previous news, the number of locked orders of Xiaomi SU7 has exceeded 100,000.
A proper male protagonist of the novel, perhaps only Lei Jun can do it, "the car has not been produced yet, it has been sold".
Comparatively speaking, the former top of public opinion, Li Auto, is not so good.
According to the news, Li Auto is launching a new round of personnel optimization, with an overall proportion of more than 18%. According to the 31,600 people shown in Li Auto's financial report in 2023, if the news is true, then Li Auto's optimization may affect 5,600 employees.
According to reports, the optimization involves more than 400 people in the sales and service operation department, and the recruitment department is directly cut by 75%, and the intelligent driving team is reduced to less than 1,000 people. According to people familiar with the matter, the final layoff list was approved at the end of April, starting in the first week of May and ending by the end of May.
It's really time for heaven and earth to work together, and heroes are not free. Li Xiang may not have thought that MEGA's careless move would make this boomerang pierce so deeply.
Compared with the ideal car at this time, the situation of NIO suddenly seems to be much better. Why? Because NIO has a successor.
On May 15, International Family Day, NIO's new brand "ONVO Ledao Auto" was officially released, and the first product, Ledao L60, was unveiled, and reservations were opened at a price of 219,900 yuan.
Low price, 900V, swappable, NIO endorsement...... The arrival of Ledao Automobile has allowed people to see a huge incremental market for NIO. After all, with a price of more than 200,000 yuan, consumers can still take it out by gritting their teeth.
But then again, will NIO have internal friction with Ledao? Will the eldest son and the second son fight over the family property? Regardless of the final result, the current NIO and Ledao Auto are still happy. Let's talk about it later, and the most important thing is to get through the current difficulties first.
Xpeng Motors didn't have much news this week, but Leapmotor, which ranks the "fourth", has done a big thing.
On May 14, Stellantis Group and Leapmotor jointly announced that Leapmotor International has passed all necessary approvals and has been established.
Headquartered in Amsterdam, the Netherlands, Leapmotor International is 51% owned by Stellantis Group and 49% owned by Leapmotor Auto, and will be CEO of Leapmotor International by Xin Tianshu from Stellantis Group's China management team.
It is understood that Leap International will first start selling T03 and C10 in Europe in September this year, and plans to expand its sales outlets in Europe to 200 by the end of this year. At the same time, Leapmotor International also plans to enter the markets of India and Asia-Pacific, the Middle East and Africa, and South America from the fourth quarter of this year.
That's right, Leapmotor is going to Europe to "roll" foreign car companies, but I don't know whether the mention of "value reference" can still play an effective role in foreign markets. Bless first, and continue to pay attention to it later.
The things mentioned above are quite normal, so let's talk about some magic.
First of all, Faraday Future's stock price has soared continuously, and Faraday Future has risen more than 80 times in a week. Perhaps influenced by the Biden administration's policy of imposing 4 times tariffs on Chinese imports of electric vehicles, investors have new ideas about Faraday Future.
But the question is still the same question, will the volatility of the capital market fundamentally change the actual situation of Faraday Future? Does Jia Yueting really have a chance to return to China next week?
The second thing is the resurrection of Aiways.
According to sources, Hudson Acquisition l Corp. will merge with Aiways Europe to provide electric vehicles for the European market. To put it simply, Aiways has changed into a joint venture foreign company, and its main business position has changed from domestic to Europe.
How can I say that Aiways has been "copied by European companies"?
The third thing, similar to the situation of Aiways, is that Gaohe Automobile has also been resurrected.
According to foreign media reports, iAuto Group, an American auto investment consulting platform, and Human Horizons have signed a comprehensive strategic cooperation agreement on May 10, and iAuto Group plans to invest $1 billion in Human Horizons, the parent company of Gaohe, to help it rebuild its team and resume production.
Therefore, this time, Gaohe Automobile is likely to be "copied by American companies".
The trend of the new energy vehicle era is unstoppable, but under the grand narrative of the times, every car company is facing unprecedented challenges and tests.
Some people are proud, and some people will quit gloomily, but what will never change is that Chinese automobiles are growing up more and more vigorously with the spring breeze of new energy.
Don't be discouraged, please continue to believe that the day when China will become a strong automobile country is not far away.
Collect a week's car news, review the big and small car incidents, car news anecdotes are all in [A Week's Car Talk], see you next week!