On the day of Mengxia, everything is beautiful. Hong'anli has been inherited for a hundred years, continuing the cultural heritage of Hongkou.
Looking back at history, dialogue with the sages. On May 17th, the "Tianma Returns to Hong" Dialogue with Lu Xun Seminar and Tianma Bookstore Renewal Exhibition ended successfully in Hong'anli, the original site. The activity started from Tianma Bookstore, which publishes and distributes the works of Lu Xun, Mao Dun, Guo Moruo, Ding Ling and other cultural masters, to sort out the origin and prosperity of Hongkou culture, and protect and promote the precious cultural heritage.
At the event, Mr. Wen Enqi, General Manager of China Merchants Shekou East China Region and General Manager of Shanghai Branch, Mr. Tian Junping, Deputy General Manager and Chief Brand Officer of Greentown China East China Regional Company, Mr. Qin Chuan, President of News Newspaper, Mr. Wang Wei, Vice Chairman of Shanghai Writers Association, Mr. Zhou Limin, Executive Deputy Director of Ba Jin's Former Residence, Mr. Wang Wenyan, Store Manager of 1927 Lu Xun and Uchiyama Memorial Bookstore, and many research scholars attended the event, witnessing the revitalization and rejuvenation of Tianma Bookstore after nearly 100 years.
Original intention: explore the footprints of Tianma and regain the memory of humanity
In the past two years, Hongkou, as an important leading area of Shanghai-style culture, has continued to usher in new revitalization of its cultural veins.
From the perspective of humanistic renewal, in 2022, Shanghai 1927 Lu Xun and Neishan Memorial Bookstore and Woodcut Workshop will be renovated and renovated, and will be open to the public as a new urban humanistic space; In 2024, the Bajin Library, located on Wujin Road, is scheduled to be completed and open to the public by the end of this year. The Shanghai Literature Museum is expected to be completed and open to the public next year.
In terms of leyline renewal, on April 30 this year, the Duolun Road urban renewal project started, aiming to create a new cultural landmark in Shanghai and rejuvenate the charm of the Duolun Road cultural block; It is worth mentioning that a hundred years ago, at the original site of Hong'anli, the cultural publishing industry flourished here, and a series of bookstores such as Tianma Bookstore, Shuimo Bookstore, Xinkenn Bookstore, and Liangyou Bookstore appeared here, becoming an important town for the publishing and dissemination of left-wing culture such as Lu Xun, Mao Dun, and Ding Ling. Today, on top of this leyline, a Shanghai-style historical style block has been revitalized, revitalizing the century-old urban texture and renewing the century-old cultural style.
Based on the superposition and rejuvenation of Hongkou's Shanghai-style cultural veins, Hong'anli, together with Neishan Bookstore and Morning News, jointly launched the "Tianma Returns to Hong" Tianma Bookstore Renewal Exhibition and "Dialogue with Lu Xun" Seminar, aiming to revitalize the century-old humanistic style and continue to contribute to the cultural self-confidence of Hongkou and Shanghai.
Focus: Culture empowers the quality and renewal of historical districts
In the roundtable dialogue session, the guests reminisced about history, talked to Lu Xun, the pioneer through time and space, and constructed a narrative of urban renewal and urban life from the perspective of the continuity of urban history and culture.
◎ "Cherish the memory of the city and enhance the sense of cultural identity"
Zhou Limin, executive deputy director of Ba Jin's former residence
Through the theme sharing of "Old Stories on North Sichuan Road: Tracing Modern Chinese Publishing and Literature", we will look back at the old cultural events on North Sichuan Road a hundred years ago, trace the origin of Hongkou's century-old cultural lineage, and share interesting facts about Tianma Bookstore.
Zhou Limin said that North Sichuan Road is an important showcase of China's modernization and one of the pioneers of modernization and transformation. The "city can be read" and "architecture can be read" mentioned now not only refers to the building itself, but also the urban memory behind the building, which is not only the urban memory at the national level, but also the urban memory that we have really experienced. In view of this, we must continue to dig into history, excavate culture, and give more identity beyond the architecture itself.
◎"As for this work, the more I do it, the more 'taste' it becomes"!
General Manager of China Merchants Shekou East China and General Manager of Shanghai Branch
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A city's past is just as important as its future. Hongkou, where the essence of Shanghai-style culture is condensed, and a large number of modern and modern writers such as Lu Xun, Contradiction, and Ding Ling have gathered here. Hongkou is known as "the birthplace of Shanghai-style culture, the source of advanced culture, and the gathering place of cultural celebrities", which has given birth to a number of new cultural landmarks relying on Hongkou's unique cultural heritage.
In 2017, Honganli 17 neighborhoods were included in the second batch of Shanghai's list of historic features protection neighborhoods. Hong'anli is the first historical traceability work of China Merchants Shekou since it proposed to return to the heart of Shanghai in 2021, the closer you get to it, the more you understand it, the more you feel that it has a taste! As far as investment promotion is concerned, the foreshadowing was laid more than 100 years ago, and the China International Commercial Bank, where Xie Lunhui, a financial family on the Hong'anli plot, works, was also founded by China Merchants Investment. Hong'anli, as the main body of the century-old historical style, takes the initiative to explore and stitch together the historical characters and stories on the land, which greatly enriches the connotation and extension of urban renewal. The revitalization of Tianma Bookstore is not only a return to history, but also a promotion of culture, and an exploration of the historical and humanistic renewal of Hongkou by China Merchants Shekou.
◎ "Let the context be touched, let the work be passed on"
Tian Junping, Deputy General Manager and Chief Brand Officer of Greentown East China Regional Company
In the hearts of Shanghainese, Shikumen condenses the taste of Shanghai - it is not only the root of Shanghainese culture, but also the source of Shanghai's alley culture. Shikumen is a witness of the times and a inheritor of culture. It is not only a symbol of Shanghai, but also the source of Shanghai-style culture and the city's memory of Shanghai-style elegance. Writers such as Zhang Ailing, Mao Dun, Lu Xun, and Qu Qiubai have all used the background of the story in Shikumen as their creative inspiration, and the shadow of Shikumen cannot be avoided in a large number of literary treasures.
In the North Bund of Hongkou, the golden intersection of a river and a river, Hong'anli, known as the child lying in the arms of old Shanghai, how to continue the historical and cultural veins and activate the texture of the style, all walks of life work together to explore and practice. Greentown's understanding of Hong'anli, in addition to the building itself, is also a cultural inheritance, including some historical features. For example, the second lane of Hele South with the highest historical protection value will be retained, reinforced, translated, repaired, and placed on the original site; Through the integrated planning of the plot context, the use of space realizes the combination of modern civilization and historical memory, so that the context can be touched and the works can be passed on.
◎ "Carry forward the spirit of Lu Xun and be the inheritor of the new era"
Qin Chuan, president of the news newspaper
"What exactly do contemporary cultural people do? We learn from Mr. Lu Xun's critical perspective to look at the literary and artistic tasks of the new era. This is the original intention of the news morning newspaper to participate in this event.
Mr. Lu Xun, with a capital letter, raised the banner of the New Culture Movement in the turbulent times, and spared no effort to cultivate and support a group of progressive literary and artistic youth. Paying tribute to Mr. Big, inheriting the spirit of Lu Xun, he is a beacon of a powerful spiritual light source, guiding the country, society, and individuals to humanism, rationality, and nobility. The light of Mr. has traveled through a hundred years of time and space, sprinkled to the successors of the times, sprinkled to the fertile soil of Honganli's history, and planted in people's hearts.
Honganli not only bears the responsibility of the enterprise, but also carries forward the inheritance of Lu Xun's spirit in this century-old land. Culture is not only the treasure of the urban land, but also the call of a great personality, inspiring people to create a new history.
Prospects: "Tianma Reading Club" helps Hongkou culture to self-confidence
At the event, Mr. Wen Enqi, General Manager of China Merchants Shekou East China Region and General Manager of Shanghai Branch, and Mr. Tian Junping, Deputy General Manager and Chief Brand Officer of Greentown East China Regional Company, jointly unveiled the "Tianma Study".
The curation of "Tianma Returns to Hong" is a meaningful exploration of the excavation, protection and promotion of Hongkou's profound historical and cultural heritage. In the future, Tianma Bookstore will regularly hold cultural activities such as literary seminars and famous forums in the form of reading clubs, so as to continue to contribute to the cultural confidence and prosperity of Hongkou and Shanghai.