Text丨Curious Mai Mai
Editor丨Curious Mai Mai
Preamble:
Today's China is no longer the "lively" China that everyone calls it. On the contrary, in today's China, the heat has receded a lot, and it has been replaced by Wenhe quiet. However, this "quiet" China is even more flavorful, whether it is from the buildings in the streets and alleys to the tea plantations deep in the mountains, everywhere is the crystallization of Chinese wisdom.
And when we go deep into this country full of charm, we will find that it turns out that in this country, literature and enthusiasm are the most powerful existences. Now, with the rapid development of the national economy, people's quality of life has been greatly improved, and the demand for high-end consumption is also quietly increasing.
First, the high-end consumer market continues to heat up, and consumption upgrading has become the main theme
Looking back on the social development in recent years, it can be clearly found that with the continuous growth of the country's economy, China has gradually transformed from the survival consumption of the past to the development of consumption, and in this process, the consumption concept of consumers has also undergone earth-shaking changes, the simple pursuit of the use value of goods, has been unable to meet the needs of modern consumers, on the contrary, more consumers, began to pursue emotional value and spiritual enjoyment.
And this change in consumption concept has also made the mid-to-high-end consumer market the main theme of the future consumer market. Judging from the recent situation of the domestic consumer market, whether it is in the tourism market, or the automobile market, the high-end consumer market, there is an obvious growth trend, and behind this, it is the recovery of the national economy, giving more strength support to the majority of consumers.
In the tourism market, high-end tourism products have become a popular choice for consumers to travel, especially some personalized customized high-end tourism routes, which are favored by the majority of consumers, and when choosing tourism products, they pay more attention to the quality of products and the personalization of services, and are even willing to increase certain economic expenditures for a better experience.
In the automobile market, the traditional economic car has been unable to meet the needs of consumers, in the price range of more than 300,000 yuan, the high-end automobile market, but there is an obvious growth trend, some domestic independent brands of high-end models, such as Weilai, ideal, etc., with high-tech black technology configuration, successfully seized the hearts of consumers.
With the continuous heating up of the high-end consumer market, people's consumption concepts and consumer needs are also quietly changing, and they begin to pursue more spiritual enjoyment and emotional value, which also brings more imagination space for the future development of the consumer market.
Second, in the consumer market of household appliances, the integrated stove has returned to the sight of consumers
In the wave of upgrading of the consumer market, the consumer market of household appliances has become the focus of people's attention, especially in kitchen appliances, traditional kitchen appliances have been unable to meet the needs of modern consumers for quality of life, and some high-end kitchen appliances with intelligent, healthy and environmentally friendly functions have gradually become a popular choice for consumers, and among them, the integrated stove is a very typical representative.
Perhaps in the impression of many people, the integrated stove is still in the synonym of "tall", thinking that only some high-end villas will use such products, but with the continuous improvement of people's quality of life, the integrated stove is no longer "out of reach" existence, on the contrary, more and more ordinary families have begun to integrate the stove as the preferred product for kitchen decoration.
What makes the integrated stove able to return to the eyes of consumers?
First of all, as a representative of high-end kitchen appliances, the integrated stove has a very big advantage in product performance and product function, it not only has the cooking function of the range hood and the cooking function of the gas stove, but also integrates a variety of kitchen functions such as steam oven and disinfection cabinet, which can meet the diverse cooking needs of consumers, and in terms of appearance design, it also has a larger space to play, which can be perfectly combined with the overall cabinet, so that the entire kitchen space is full of fashion and beauty.
Compared with traditional kitchen appliances, consumers now pay more attention to the intelligent experience of products, and in the integrated stove, they can easily realize cooking time control, wind speed adjustment and other functions, and even can be controlled by voice or mobile phone App, which greatly facilitates daily use.
In terms of use experience, the integrated stove also has a very outstanding performance, especially in solving the problem of oil smoke, ordinary range hood, it is difficult to achieve thorough oil smoke purification, and the integrated stove, through the "near suction" and "holographic net suction" and other scientific and technological design, can effectively suck the oil smoke "while it is hot", so that the kitchen air is always fresh, even if it is a cooking meal, there will be no trouble with oil smoke.
It can be said that the integrated stove perfectly interprets the needs of modern consumers for household appliances, not only has excellent product performance and intelligent experience, but also brings all-round improvement to consumers' kitchen life, so that they can enjoy more fun and emotional experience in the process of cooking, which is also the reason why the integrated stove can re-enter thousands of households.
Third, the Martian integrated stove leads the new trend of consumption upgrading
When it comes to high-quality integrated stove products, we have to mention the Martian integrated stove, as the leading brand of high-end kitchen appliances in China, the Martian has always been "creating a warm scientific and technological kitchen for consumers" as the brand mission, through continuous technological innovation and quality upgrading, successfully created a series of integrated stove products favored by consumers.
Whether it is in terms of product performance, appearance design and intelligent experience, the Martian integrated stove has a very good performance, which can perfectly meet the pursuit of modern consumers for high-quality life.
In terms of scientific and technological innovation of products, the Martian integrated stove, with the comprehensive upgrade of the "near suction" technology, has successfully achieved a 15 cm low-altitude near suction, which can effectively absorb oil while it is hot, and then with the "holographic net suction" technology, it can be 360 ° all-round oil absorption and purification, so that the fumes and peculiar smells in the kitchen have nowhere to hide.
In terms of appearance design, the Martian integrated stove is more ingenious, no longer a single pursuit of functionality, but a clever combination of technology and art, using bionic curved whale suction inlet design, adding a sense of fashion and beauty to the product, and then with the design of the bangs smile screen, full of interesting appearance, so that consumers in the process of use, not only can enjoy excellent product performance, but also feel the emotional touch brought by science and technology.
In addition, in terms of intelligent experience, the Martian integrated stove is also unique, in terms of intelligent control and humanized design, it brings consumers a new experience, through the innovative "swipe" and "waving" interactive design, intelligent brain hole cooking can be realized, so that consumers can easily control a variety of cooking skills, and feel the joy of life brought by scientific and technological intelligence.
It can be said that the Martian integrated stove is not only a high-end kitchen appliance, but also a scientific and technological artwork with temperature, which conveys not only the use function of the product, but also the emotional connection between the brand and consumers.
Epilogue:
Today's consumer market, has no longer simply pursued "there is", but pay more attention to "what", consumers' consumption concepts, is also quietly changing, they began to understand that consumption upgrading, is the real can bring happiness and satisfaction of the existence, and in this wave of consumption upgrading, the high-end consumer market, has become the most shining existence, but also become the protagonist of the future consumer market.
The household appliance consumer market, as an important part of consumption upgrading, is also ushering in a new development opportunity, high-quality household appliances, will be loved by more and more consumers, and will also become a booster of quality life.
It is believed that with the continuous upgrading of the consumer market, home appliance companies will also have more motivation to create more warm technology products for consumers, and truly become the "warm messenger" of family life.