The second issue of "Singer 2024" is really hot, whether it is the ratings or various topics at the same time, it can be said that the variety shows of the same period have been thrown out a few streets.
In the current variety show market, there is no real TV series that can compare with the voice of "Singer 2024", and even the hot broadcast of "Celebrating More Than Years 2" has to give up the venue on Friday night.
The first is the ratings of "Singer 2024".
When the second episode of "Singer 2024" was first broadcast, the ratings were as high as 0.8 or more, and in the second half, the ratings of the whole process broke 1.
Maybe you don't have a concept of breaking 1 in the ratings now.
This is actually very difficult for satellite TV, and the coverage rate of satellite TV itself is low, so the ratings naturally cannot be compared with CCTV.
Moreover, in the past two years, the influence of the Internet has continued to expand, even in the sinking market, in backward villages, netizens have begun to use smartphones.
Therefore, in recent years, the ratings of TV stations have been declining year by year, and the ratings of the only TV station have risen when they were stuck at home when the epidemic just happened.
In the past two years, the ratings of satellite TV, no work can break 1, whether it is a variety show or a TV series, it can be said that there is no such achievement.
However, "Singer 2024" has successfully broken 1 in ratings.
Then there is the topic of "Singer 2024".
After the launch of "Singer 2024", a topic of national participation was created, and such a topic can be said to have not appeared in the past five years.
In the process of the live broadcast of the second episode of the program, the topic of "Singer 2023" dominated the hot search list, and three hot topics were created.
These three topics are "Singer Live Broadcast", "Wang Sulong is Ugly" and "Adam is Really Coming"
In the field of entertainment, "Singer 2024" accounts for 39 of the top 50 hot search lists, and such a degree of discussion and such a topic can be said to dominate the attention of the whole network. There are basically no other topics for variety shows at the same time.
After netizens watched the second episode of "Singer 2024", more topics will be picked up, and the popularity of these topics cannot be predicted at all.
Then there is the impact of "Singer 2024" on the platform
The most successful thing about "Singer 2024" is the feedback to the platform.
"Singer 2024" has become a phenomenal hot variety show, and this variety show is not a person, but a show.
After "Singer 2024" became popular, it was revealed that there are multiple brands vying for singers.
More informed industry insiders broke the news that the 1.5-second advertisement of "Singer 2024" was shot at a sky-high price of nearly 100 million, which can be said to be the same as 2012 and 2013, when variety shows were at their peak.
"Singer 2024" also drove a significant rise in the share price of Mango Supermedia,
It can be said that "Singer 2024" has completed the KPI of the entire season with only one episode of the program. And the program "Singer 2024" alone has completed Mango's KAL for the whole year, or even surpassed. It can be seen how huge the influence of "Singer 2024" is.
Although Na Ying came to this show as a challenge, Na Ying was also a blessing in disguise.
Na Ying's participation in "Singer" can be said to have brought her popularity and influence back to decades ago, when she was at her peak.
What do you think about this?