Aptamil milk powder is one of the brands that many mothers pay attention to, and is deeply loved by Chinese mothers and babies due to its good quality reputation and taste advantages.
Aptamil has launched a number of product lines in different countries and markets to meet the needs of different consumers, and its Chinese version of Aptamel Extract and German version of Aptamil Platinum are the most concerned and loved brands by mothers, but many mothers can't tell the difference between the two milk powders, and some mothers ask, why is Aptamedrol so much more expensive than the German Platinum version?
Today we will take you to explore why Aptamedrol is more expensive than the German Platinum Edition? Uncover the reason for the price difference!
As the name suggests, the national version of Aptamedrol is a version series launched by the Aptamil brand in China, and the supervision, standards, and formulas of milk powder are adjusted according to domestic standards, such as the new national standard implemented in 2023, and the new national standard of Aptamedrol has been launched.
Imported milk powder sold in China needs to pay tariffs and register formulas that meet national standards, including production costs, brand positioning, market strategies, sales channels and other factors. Also, there may be factors such as exchange rates, shipping and distribution costs, which can affect the price of a product.
The German Aptamil Platinum is in line with the German drug regulatory standards and EU standards, and the milk powder market in developed countries abroad is relatively mature, without too much brand competition, natural advertising will not be like domestic milk powder brands, advertising and marketing costs will eventually be added to the cost of milk powder, and consumers will pay for it.
Moreover, the government welfare of developed countries abroad is better, and a series of preferential subsidies will be given to milk powder manufacturers to control prices and make milk powder affordable for the people.
Of course, there are certain psychological factors to blame, after the "melamine" incident, maternal and infant consumers panic about the safety of infant formula, for fear that "children lose at the starting line" anxiety under the effect of two major psychological factors.
Mothers "don't choose the right one, only choose the expensive one", and a large number of milk powder companies in the market have also grasped the psychology of consumers and continue to push up the price of milk powder.
Getting back to the point, what is the difference between the two milk powders?
From the perspective of milk source raw materials, the two milk powders are made from European milk sources, which are produced in the Netherlands, and the milk source is in the world's golden milk source zone, which is of high quality;
In terms of milk-based raw materials, the Elite series uses skim milk and skim milk powder as the main raw materials, of which the 1st and 3rd stage milk powder uses skim milk, and the 2nd stage milk powder uses skim milk and skim milk powder.
Deai Platinum is produced using skim milk in all segments. It is important to know that skim milk has better freshness and nutrient retention than milk powder, so the use of skim milk to produce Deai Platinum will be better than that of Zhuocui.
In terms of nutritional formula, the main formula of Danone Aptamil Platinum Series Milk Powder is natural milk fat, whether it is the Chinese version of Zhuocui, De Ai Platinum, or Aptamil Platinum in other countries, most of them have this formula added. It works to help your baby absorb calcium and fat, and to soften stools, reducing the chance of constipation.
In addition to natural milk fat, both Elite and Deai Platinum have added a combination of prebiotics that help maintain your baby's gut health.
However, compared to the Excellence series, Deai Platinum also adds dual HMO breast milk oligosaccharides, which have a prebiotic function to promote the growth of probiotics while inhibiting the growth of harmful bacteria and supporting the development and regulation of the immune system.
The new national standard Zhuocui has upgraded and added NuMMOs to simulate breast milk oligosaccharides, which have more than 1,000 structures, and 162 structures have been identified, while NuMMOs simulating human milk oligosaccharides can simulate more than 100 structures, and the overall effect is definitely not as ideal as HMO.
In terms of price, referring to the price of the international Mommy APP, the price of each stage of the German version of Aptamil Platinum is about 200/800g, and the price of each stage of the national version of Aptamil Extract is about 320/900.