According to the latest industry comprehensive sales data, in April 2024, the monthly retail sales of Buick E4 will only be 69 units. Compared with last month, Buick E4's monthly retail sales fell by 59.41%, almost a drop of 6%. Obviously, this is not optimistic news for the Buick E4.
Buick E4
I have to say that this is quite worrying news. According to the data of the Passenger Car Association, in April 2024, the sales of domestic narrow passenger cars fell by 5.7% month-on-month.
Obviously, in April 2024, the month-on-month decline in the monthly retail sales of the Buick E4 is much higher than the month-on-month decline in the retail sales of domestic narrow passenger cars in the same period.
From this perspective, in April 2024, the sales trend of Buick E4 will be weaker than the overall performance of the domestic narrow passenger car market in the same period.
Buick E4
What's even more worrying is that in terms of sales scale, the sales performance of Buick E4 in April 2024 will only be 69 units sold in a single month, which is indeed too low.
In fact, when the Buick E4 was first launched, the scale of retail sales in a single month once exceeded 1,700 units. However, sales of this model have not continued to rise since then.
According to the industry's comprehensive sales data, from August 2023 to December 2023, the monthly retail sales volume of the Buick E4 has been below 400 units.
Buick E4
After entering 2024, judging from the sales performance from January to April, the performance of Buick E4 has not improved significantly, and even created a new low in monthly sales.
According to the industry's comprehensive sales data, from January to April 2024, the cumulative retail sales of the Buick E4 will be 314 units, with an average monthly retail sales volume of less than 80 units.
Among them, in February 2024, the monthly retail sales of the Buick E4 were even as low as 14 units, creating a new low in sales since its launch.
Buick E4
Obviously, for most models, such a low monthly sales scale is a worrying thing.
After all, purely from the perspective of sales scale, Buick E4's sales "continue to be sluggish", showing that it is facing a certain market dilemma.
It should be said that the reason why Buick E4 has today's sales situation is due to many reasons. First, the poor sales of Buick E4 can be regarded as a microcosm of the situation of mainstream joint venture car companies.
Buick E4
As we all know, in the current Chinese new energy vehicle market, self-owned brand cars occupy an absolutely dominant position, and the sales scale and market penetration rate are not comparable to mainstream joint venture brands.
Except for a few joint venture brand vehicles, most of the joint venture brand new energy vehicles are facing the problem of market breakthrough in the domestic auto market.
In this case, the Buick E4, as a joint venture new energy model, is currently facing the same market situation as the domestic mainstream joint venture brand new energy vehicles.
Buick E4
Second, the fierce competition in the domestic market is an important reason for the difficulty in Buick E4 sales. Nowadays, the competition in the electric vehicle market is obviously more intense.
In particular, after entering 2024, as of April this year, the price war in the domestic electric vehicle market has almost continued.
At the same time, in order to maintain the existing market share, the fuel vehicle market has also made great concessions, which makes the competition in the domestic market more intense.
Buick E4
In this case, including the Buick E4, many domestic models are under great competitive pressure, resulting in difficult sales to improve.
For the Buick E4, maybe it's time to bail out. After all, I think that from the perspective of product power, the Buick E4 still has a certain point of view.
In this case, if Buick can adopt certain incentives for car purchases, then the sales of the Buick E4 may improve significantly.
You must know that the sales performance of Buick Weilan 6 in the domestic car market before was not as brilliant as it is now. However, judging from today's sales performance, the performance of Weilan6 in the market segment is still good.
Buick E4
This means that the Buick brand has the strength to operate new energy vehicles and increase their sales. Here, we hope that Buick can take decisive and effective measures to reverse the decline in Buick E4 sales, so that its sales will greatly increase, and continue to obtain better development prospects in the domestic auto market.
Finally, the model sales data involved in this article comes from the comprehensive industry sales data released by third-party platforms. According to the data description of the third-party platform, it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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