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SLG Game Industry Dynamics: A multi-angle analysis of the Sanmou event, players are interested in the development of the game

author:Brother Bang explains

In the world of SLG gaming, the balance between players' expectations and the decisions of game companies is always a delicate topic. Recently, a series of actions of "Three Kingdoms to Determine the World" (hereinafter referred to as "Three Schemes" have sparked extensive discussions in the player community. From the repeated revision of the time of the open beta to the controversy of the offline press conference, to the management of player reviews, it shows us a different game ecology.

SLG Game Industry Dynamics: A multi-angle analysis of the Sanmou event, players are interested in the development of the game

1. The public beta has been delayed again and again, consuming the feelings of players

Regarding the postponement of the open beta, the open beta originally scheduled for May 22 was postponed to June 13, a change that directly affected players' expectations and plans, causing a large number of players to be dissatisfied. And this is not the first time that Sanmou has postponed the open beta, and every delay is a waste of players' time and energy. In SLG games, player engagement and loyalty are key to the game's success, so any decision that affects the player experience can have an impact on the game's long-term development.

SLG Game Industry Dynamics: A multi-angle analysis of the Sanmou event, players are interested in the development of the game

2. Offline activities cause controversy and cannot be treated equally

On May 10th, Sanmou officially held an offline meet-and-greet, which invited alliance leaders and media from other SLG games, but the vast majority of Sanmou's "ordinary" players were not eligible to participate, and the event was not publicly live-streamed. This exclusivity has created frustration among players, meaning that only certain groups have access to the core of the game, but players generally expect more transparency and participation. The high-level hospitality of the offline meeting further exacerbated the dissatisfaction of the players, after all, in the hearts of the players, using the money of the players of the three schemes to invite the players of other games to dinner, no matter what reason you have, the players have a feeling of betrayal.

SLG Game Industry Dynamics: A multi-angle analysis of the Sanmou event, players are interested in the development of the game

3. Control player comments and exacerbate conflicts between the two sides

After the official announcement of the postponement of the public beta, many players were too emotional and commented on the official account, but they were directly blocked by the official, and at the same time, the players who made the suggestions were indiscriminately marked as trolls and banned, which undoubtedly exacerbated the conflict between players and the official. It's understandable to ban some players who are overly motivating or even brainless, but if you don't listen to honest advice and turn a blind eye to your own problems, it will only lead to a miasma of smoke for the entire game community.

SLG Game Industry Dynamics: A multi-angle analysis of the Sanmou event, players are interested in the development of the game

It is hoped that Sanmou can learn the lessons of this incident, pay more attention to the voice of players, and build a more solid player base through open and transparent communication. At the same time, we also hope that players can remain rational and jointly promote the healthy development of the game community. After all, the charm of SLG games lies in strategy and cooperation, not controversy and antagonism, after all, players also want the game to get better and better, and there is still a long way to go.

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