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Whether the dark blue SL03 will be replaced by L07, and how to interpret the naming strategy of the dark blue L07

author:Days and Auto

Since the completion of the declaration of the two new models of the Changan Deep Blue brand, the question of whether the Deep Blue SL03 will be replaced by the L07 has been debated.

The brand's executives have explained, but they have been inarticulate and even evasive.

It said that compared with SL03 and L07, it is a new appearance, a new interior, a new power, and a new configuration. The L07 is a brand new model with a focus on smart technology, and the SL03 is a timeless "Dream Car".

Whether the dark blue SL03 will be replaced by L07, and how to interpret the naming strategy of the dark blue L07

This description seems to be two cars sold on the same stage, but there is no clear answer to the relevant questions raised by netizens; And the dark blue L07 is objectively not a really new model, its design basically continues the main scheme of SL03, the drive system is rear-mounted rear-drive, providing plug-in extended range hybrid and pure electric two series of options, the overall standard is actually equivalent to SL03. In particular, the power level is 160kW for the extended-range version and 185kW for the pure electric version. The maximum power of the SL03 2023 extended range version is 160kW, and the 2024 model is increased to 175kW, and the pure electric version is different, but the maximum standard of the old model is 190kW.

Through the comparison of power parameters, we can roughly draw a conclusion, that is, if the dark blue L07 is sold on the same platform as the SL03, the price of the two cars should be basically the same, and it is not meaningful to launch two series at the same time.

But now there's a standard answer:

Regardless of the significance of the same sales, the two-sedan lineup has been determined, and the two cars will be sold on the same stage.

Whether the dark blue SL03 will be replaced by L07, and how to interpret the naming strategy of the dark blue L07

Two sedans with similar appearance, similar size, and the same drive system are sold on the same stage, why does the dark blue L07 stand out?

I must say that there is any difference between the dark blue L07, it is nothing more than an in-depth cooperation with Huawei, and the intelligent driving system of Huawei technology will be used; However, Huawei's intelligent driving system is not easy to say whether it is the highlight or slot of the new model, and it is often more conservative in the field of intelligent driving technology.

Whether the dark blue SL03 will be replaced by L07, and how to interpret the naming strategy of the dark blue L07

Deep blue SL03 has a wealth of intelligent driving hardware configuration in the same price car, such as the whole system is equipped with 3 millimeter-wave radars, which is a very rare standard at a price of about 150,000 yuan; However, this car has never over-explained the intelligent driving system, and the result is that although the sales volume does not meet the standard of the first-line best-selling cars, it is stable enough, if there are some controversial cases because of the intelligent driving system, the current situation is difficult to say.

Whether the dark blue SL03 will be replaced by L07, and how to interpret the naming strategy of the dark blue L07

Naming policy

Deep Blue Auto seems to represent the S series as an SUV model, and the L series as a sedan, but this definition is difficult to understand.

The general naming strategy should be that the model starting with S represents the sedan, because the English word for the sedan is Sedan, and there is no reason to name the sedan starting with L; The SUV model is a sports utility vehicle, and it makes sense to use the combination of S letters and numbers, such as the dark blue S7. So what does the initial letter of the dark blue L07 mean, this can only wait for the brand to explain when the new car is released.

Whether the dark blue SL03 will be replaced by L07, and how to interpret the naming strategy of the dark blue L07
Whether the dark blue SL03 will be replaced by L07, and how to interpret the naming strategy of the dark blue L07

Summary:

Deep Blue SL03 and Deep Blue L07 will be sold on the same stage, and the price of the former is expected to not change, while the price of the L07 model using Huawei's intelligent driving system is likely to be higher; However, the price of all brands related to Huawei's intelligent driving system is generally higher than that of cars of the same level, and the price of Deep Blue SL03 is used as a pricing reference for Deep Blue L07, and the possibility of using LiDAR will be very small. If Deep Blue L07 is a Huawei intelligent driving system without lidar, such a system is not attractive; On the contrary, if the price is only slightly higher than that of the dark blue SL03 and equipped with this configuration, then the dark blue L07 will be very interesting.

See.

Whether the dark blue SL03 will be replaced by L07, and how to interpret the naming strategy of the dark blue L07

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