From May 17, starting today, you can choose to buy a Tesla Model 3 and Model Y with zero down payment or zero interest financing.
In April, Tesla launched a zero down payment car purchase plan, and the applicable models are the same as this time, and the deadline for the plan is June 30; In other words, the additional plan is mainly to buy a car in installments with zero interest, but zero interest and zero down payment cannot be superimposed, so you can only choose one of the two.
So what is the minimum down payment to get a zero-interest car purchase discount?
The minimum down payment allowed for Tesla Motors is 15%, followed by 20%, 30%, 40%, and 50%, and the maximum number of installments can reach 60 months (five years); Taking the Model 3 low-profile version as a reference, the price of this version is 231,900 yuan, the 15% down payment ratio is 34,785 yuan, the final payment is 197115 yuan, and the repayment amount for each installment (month) is 3,285.25 yuan if it is repaid in 60 installments.
As long as you have the ability to repay less than 3,300 yuan per month, you can buy a Tesla car for more than 40,000 yuan.
The reason for Tesla's additional zero-interest purchase plan should be related to fluctuations in sales.
Tesla's car sales in April 2024 were not ideal, with Model Y sales of 26,356 units, a decrease of 15,075 units from March; The decline is quite large, and the Model Y is the cornerstone of Tesla's sales in the Chinese market, so it is very important to ensure the sales of this car, and it is of course very important to lower the price threshold of this car. However, if the price is blindly reduced, it will also affect the brand evaluation and product positioning, and will shake the confidence of potential car owners, so it is not bad to lower the threshold for car purchase through financial car purchase solutions.
Model 3 sales have been lower than Model Y, with 5,065 Model 3 sales in the same period, down 9,416 units from March, a steeper decline; The reason for this should be that the lineup of domestic new energy cars at the same price is gradually growing, and the product power is generally very strong, and the current Model 3 has no advantages in terms of performance and intelligence.
It is unclear when Tesla's FSD* (Full Self-Driving System) will be implemented, and the reasonableness of such a definition without reaching Level 5 is also debatable.
Tesla is now facing a big challenge, and its own brand is already a competitor to be reckoned with.
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