The advertisement carnival of "Celebrating More Than Years 2", netizens hotly discussed: the king of dramas also needs to be restrained
On the evening of May 16, the high-profile costume drama "Celebrating More Than Years 2" finally ushered in its premiere. This sequel carries the expectations of countless audiences, after all, the high reputation and wonderful plot of the first season are unforgettable. However, shortly after the series was launched, a discussion about the number of ads quietly arose on the Internet.
The premiere of "Celebrating More Than Years 2" soared in popularity
The launch of "Celebrating More Than Years 2" can be described as huge. In just 57 minutes, the real-time popularity of the show on the video platform exceeded 30,000, which is enough to prove its strong influence and audience base. The wonderful plot and excellent production of the series have once again won the love and recognition of the audience.
Advertising has become the focus of heated discussions
However, while the popularity of the series continued to rise, netizens began to complain about the excessive number of advertisements in the play. Some viewers said that they were constantly interrupted by advertisements during the viewing process, which seriously affected the viewing experience. Some people even joked: "Watch the drama for five minutes, and advertise for two hours." Such a complaint has aroused widespread resonance and discussion.
Writer @匪我思存 also joined the discussion, and she posted on social platforms: "There are so many ads in front! Elite members can't skip it. This remark has pushed the advertising issue to the forefront.
Favored by advertisers, the drama integrates "advertising feast"
There was some understanding of the phenomenon of too many advertisements. After all, "Celebrating More Than Years 2", as a popular series, naturally attracted the favor of many advertisers. These advertisers are willing to invest a lot of money in advertising in order to gain wider exposure and attention. In terms of dramas, it also needs to maintain operations and development through advertising revenue. Therefore, to a certain extent, it can be said that "Celebrating More Than Years 2" has become an "advertising feast".
However, is this "advertising feast" really reasonable? Some netizens believe that although advertising is part of the revenue of the series, too many advertisements will seriously affect the audience's viewing experience. Especially when it is interrupted by advertisements at some critical moments, it is even more unacceptable. Therefore, they called on the drama to appropriately reduce the number of advertisements to provide a purer viewing environment for the audience.
Netizens hotly discussed: Is it too ugly to eat?
In addition to the excessive number of advertisements, some netizens questioned the actors' performances of "Celebrating More Than Years 2". They thought that the actors' performances in the second season were not as good as in the first season, and the performances were too hard. Such an evaluation left some fans dissatisfied and disappointed.
At the same time, some netizens compared "Celebrating More Than Years 2" with other dramas. They believe that whether it is the texture of the camera or the performance of the actors, "Celebrating More Than Years 2" has been thrown a few streets away by other dramas. Such a comparison has undoubtedly affected the reputation of "Celebrating More Than Years 2".
Netizens commented funny and happy
In this discussion about "Celebrating More Than Years 2", netizens did not forget to give full play to their humorous cells. Someone joked: "Watching "Celebrating More Than Years 2" is like playing 'Advertising Lianlian', and I accidentally clicked on the wrong one." Another person said: "It seems that I have to buy an 'advertising immunity pill' to watch the drama with peace of mind." These hilarious comments added a lot of joy to the whole discussion.
Drama vs. Commercials: How to Balance Audience Experience with Business Benefits?
With the continuous fermentation of the popularity of "Celebrating More Than Years 2" and the continuous fermentation of advertising problems, a more in-depth problem has gradually emerged: how to balance the audience's viewing experience while pursuing commercial interests?
The contradiction between commercial interests and audience experience
For series producers, commercial interests are undoubtedly one of the important factors they need to consider. As one of the important sources of revenue for dramas, advertising revenue is of great significance for maintaining the production and operation of dramas. However, while pursuing commercial interests, they cannot ignore the audience's viewing experience. After all, the audience is the lifeblood of the series, and without the support and love of the audience, it is difficult for the series to develop for a long time.
Finding the right balance: making ads more "intimate"
So, how do you find a balance between business interests and audience experience? You may be able to start with the following aspects:
First, the episode producer can optimize the ad playback strategy. For example, inserting ads before or after an episode instead of interrupting frequently during the episode. This reduces the impact of advertising on the viewer's viewing experience.
Secondly, the content of the ad also needs to be consistent with the theme and style of the episode. Ads that are too obtrusive or don't match the content of the episode can make viewers feel uncomfortable and off-putting. Therefore, the producers of the series need to carefully consider the content and format of the ads.
Conclusion: Balance is key
In short, the advertising problem of "Celebrating More Than Years 2" provokes us to think about the relationship between the series and the advertisement. While pursuing commercial interests, we also need to pay attention to the audience's viewing experience and strive to find a balance. Only in this way can we make the series maintain its artistic value while also obtaining better commercial returns and social recognition.