The chaos in the live broadcast room was exposed again: the anchor deceived the elderly to buy medicine, and the profit of 99 yuan products was amazing
With the rapid development of the Internet, the live broadcast industry has sprung up and become a hot field. However, behind the boom, some criminals have taken advantage of the convenience of live streaming platforms to make illegal profits, especially for the elderly. Recently, CCTV's 315 evening party once again exposed the chaos in the live broadcast room, revealing the inside story of the anchor deceiving the elderly to buy medicine and the amazing profit of 99 yuan products, which aroused widespread concern in the society.
1. The chaos in the live broadcast room is revealed
At the CCTV 315 party, the reporter exposed some fraud in the live broadcast room through in-depth investigation. These anchors take advantage of the elderly's concern and trust in health to promote various so-called "miracle drugs" and "special drugs" in the live broadcast room, and claim to be able to treat various diseases. However, these drugs are often counterfeit and substandard products, and may even cause harm to the human body.
What's even more shocking is that these anchors often resort to exaggerated and false propaganda when promoting products. They claim that their medicines are "ancestral secret recipes" and "all-natural and have no side effects", but in fact there is no scientific basis and proof. Moreover, they will also set up various traps and routines in the live broadcast room to induce the elderly to place orders and purchases.
Second, the profit is amazing: 99 yuan products earn 80 yuan
According to CCTV's 315 evening report, the prices of the drugs promoted by these anchors are generally high, and the profits are amazing. Taking a drug priced at 99 yuan as an example, the actual profit of the anchor is as high as 80 yuan! This means that when these anchors promote their products, they are almost carrying out the fraud of "white wolf with empty gloves".
This high profit also reveals the greed and profit drive behind these streamers. In order to obtain more profits, they do not hesitate to use various means to defraud and induce. This kind of behavior not only damages the rights and interests of consumers, but also damages the image and reputation of the live broadcast industry.
Third, the elderly group has become the main victim
In these live broadcast rooms, the elderly group has become the main victim. Due to the concern and trust of the elderly in their health, they are more likely to be fooled by the false propaganda of these anchors. Moreover, as they age, the physical condition of the elderly gradually deteriorates, and the demand for medicines increases. As a result, these streamers tend to target older age groups, exploiting their needs and trust to commit fraud.
4. How to prevent fraud in the live broadcast room?
In the face of fraud in the live broadcast room, how should we prevent it? First of all, we need to be vigilant and think rationally. Don't believe the false propaganda and exaggerations of the anchor, and carefully verify the information and proof of the product. Secondly, we need to choose formal platforms and channels for shopping. Don't blindly pursue low prices and deals, choose platforms and merchants with credibility and reputation. Finally, we need to learn to defend our rights and whistleblow. If you find that you have been deceived or infringed, you should report and complain to the relevant departments in time to protect your legitimate rights and interests.
5. Technology Assists Regulation: Future Development Trends
With the continuous development of science and technology, the regulatory authorities will be able to use more technical means to strengthen the supervision of the live broadcast industry in the future. For example, through big data analysis and artificial intelligence technology, regulatory authorities can monitor and analyze sales data and user behavior in live broadcast rooms in real time, detect anomalies and deal with them in a timely manner. At the same time, a credit system and blacklist system can also be established to punish and publicize anchors and businesses that violate laws and regulations.
In short, the CCTV 315 party once again exposed the chaos in the live broadcast room, revealing the inside story of the anchor's deception of the elderly to buy medicine and the amazing profit of 99 yuan products. We should remain vigilant and think rationally, choose formal platforms and channels for shopping, and at the same time strengthen supervision and crackdown, and jointly maintain a healthy and orderly live broadcast environment.