Recently, Yao Ming, chairman of the Chinese Basketball Association, expressed his views on this issue in an interview. He bluntly said that the mainstream media such as TV and newspapers were relatively unified at the beginning, which made the channels for fans to obtain information relatively single, which was conducive to superstars like Yao Ming getting widespread attention.
But nowadays, the development of self-media has distracted people's attention from "fragmented" information, which has affected the rise of a new generation of superstars to a certain extent.
These words really speak to the crux of the problem. In the past, the rise of sports superstars such as Yao Ming was inseparable from their outstanding sports achievements, but the media coverage also contributed to it.
At that time, mainstream media such as newspapers and television were able to present the wonderful performances of Yao Ming and others to the fans in a concentrated and continuous way, making them iconic figures in the entire Chinese basketball and even sports circles.
However, with the development of self-media, people's access to information has become more dispersed. The attention of the fans is also attracted by a lot of "fragmented" information, and it is difficult to focus on a single leader. This has led to the current situation of the Chinese men's basketball team - although there are some outstanding players, it is difficult to have a leader who can truly dominate the whole team.
As Yao Ming said, the reason why the influence of sports superstars in the past was so great had a lot to do with the concentration of media reports. But at the same time, these superstars have really shown great strength on the field and have become the core of the team.
In addition to the "fragmentation" of information dissemination channels, another important factor affecting the development of Chinese basketball is the increasingly serious "fan circle culture" in recent years. In the Chinese Professional Basketball League, strong teams like Guangdong, Zhejiang, and Liaoning have many good-looking players in the team, which naturally attracts a large number of fans. However, these "rice circle" behaviors sometimes have a negative impact on the development of players.
Just like in the recent CBA semifinals, the duel between Guangdong and Liaoning, the "war of words" between the two self-media camps actually affected the state of the players on the field. Players such as Guangdong's Hu Mingxuan and Xu Jie, as well as Liaoning's Zhang Zhenlin, have been interfered with to a certain extent in their performance on the field.
This phenomenon has also attracted the attention of the General Administration of Sports of the People's Republic of China. They resolutely resist the erosion of this "fan circle culture" on the sports circle, hoping to create a more professional and dedicated environment for the players.
It can be said that with the commercialization of sports, the "traffic" value of football stars has been paid more and more attention, and fan culture has also risen. However, if this "fan circle culture" is too extreme and extreme, it will hinder the development of players, which is obviously not what is needed for the development of sports.
The challenge of creating a new generation of basketball superstars is not only the strength of the players themselves, but also the influence of many external factors. The shift in media coverage and the proliferation of "fan culture" have hindered this process to some extent.
Although the development of self-media has made information dissemination more fragmented, if we can guide the media to report on outstanding players in a more concentrated and in-depth way on this basis, I believe it will definitely enhance the attention of fans. Starting from the grassroots training mechanism is also a key. Only through scientific and systematic training and continuous delivery of outstanding players with comprehensive strength can Chinese basketball truly cultivate the next "Yao Ming".
After all, the rise of basketball superstars often requires the outstanding strength of the players themselves, as well as the support and guidance of the external environment. Only through the joint efforts of many parties can Chinese basketball regain its glory and new leaders emerge again.
People used to rejoice at the emergence of Yao Ming, but now it is a long way to go to find such a hugely influential basketball superstar again. However, as long as we learn from the lessons of the past and actively respond to the current challenges, I believe that one day, Chinese basketball will regain its glory and emerge a new leader.