As long as there are people, there will be business. There is only a business that you can't think of, and there is no business that they can't do.
Toilets seem to many people to be a way to do business, after all, they are relatively private places. The point is that if one person is on the toilet and another person is selling next to him, it will feel very strange and even disgusting.
Most people can think of a business that sells advertising space, right? It's also a good business.
But there is a cap on this income, and you need to constantly attract advertising sponsors. Is there a business that doesn't need to be sold, and the people who go to the toilet will pay directly?
Recently, many public toilets have given a solution, and that is to introduce smart urinals. They are mainly found in the men's restroom, because this smart urinal is mainly used to detect various indicators of urine.
In Changzhou, where I live, the public toilet in Wanda Plaza has this function. According to media reports, several shopping malls in Shanghai also have such a function.
It is clear that this kind of feature is not free, but is charged. I don't know if these merchants who do smart detection urinals have read our previous articles?
As early as 2019, I published an article titled "Crying Blood Thinking, 5G Era, Seize This Outlet and Defeat Apple and Amazon as Easy as a Breeze!" 》。 The article mainly introduces the market imagination of the future of smart toilets.
The reason why I shared this content 5 years ago is based on my optimism about the direction of big health, which is a market of tens of trillions, but where is the entrance?
The entrance is likely to take place in the toilet, because if we have a way to detect urine or feces in the first place, then it is possible to warn the body before it becomes a serious illness, and finally realize the big thing and the small thing.
At that time, I was thinking about the smart toilet family, so that it can enter thousands of households. The business model is divided into front-end and back-end, the front-end adopts the consumables model, and the back-end adopts the Internet of Everything model.
What does the consumables mode of the smart toilet mean? Since the smart toilet can detect relevant data, it is necessary to use the corresponding reagents or filter cartridges and other supporting testing equipment. These things belong to consumables, and they must be replaced when they are used up, otherwise the smart toilet will become an ordinary toilet. We can earn a certain profit by selling consumables continuously.
In addition, the smart toilet itself will be connected to smart devices such as mobile phones, refrigerators, and televisions. After receiving today's abnormal data on our mobile phone, we can send you a message suggesting what food to eat or where to go for a check-up. As long as we buy something through this link or suggested channel, the platform can earn the corresponding commission.
Judging from the current smart urinals in public toilets, it has initially possessed what smart toilets need, but it can only be regarded as a preliminary stage.
Although this is a preliminary stage, its profit model is also very clear, that is, through the electronic screen on the surface of the toilet to awaken your memory of a long time without a physical examination.
Too many people in China may not be able to get a medical check-up once in five years, because many companies, especially private enterprises in third- and fourth-tier cities, are unlikely to provide employees with the benefits of annual medical check-ups. The company does not provide it, and they personally will not go to the hospital to take the initiative to check, because the physical examination will cost more than 1,000 yuan, and if it is more, it may cost two or three thousand yuan.
With such a high price of physical examination, many people who have no abnormalities will not take the initiative to have a physical examination. Spend more than 1,000 yuan, and you can buy a lot of happiness.
The copywriting of this urinal hits this pain point, it will be displayed on the screen, how long have you not had a medical checkup? Scan the QR code to get your urine test report now! The screen will also tell you that it only takes three steps, which is convenient and accurate.
It is understood that the price of such a urine test is 19.9 yuan. Mr. Liu, from Shanghai, couldn't resist his curiosity and chose a test, and about 10 minutes later, he received the relevant results. The report showed that Mr. Liu's microalbumin was a bit high. Mr. Liu was skeptical of the results, so he walked around the mall for an hour, drank some water, and tested again. This time the results showed that the microalbumin was normal, but the glucose content was slightly elevated.
What is the difference between this report and the test report of the hospital? The answer is that the hospital will give a specific value and then give a reference range. But it doesn't, it will only tell you whether it's high or low, it's coarse, and the results are not referenced.
Mr. Liu's case has already told us the answer, at the beginning, the trace albumin was high, and after drinking water, this indicator was normal, but the glucose was high again.
Regardless of whether it is accurate or not, it is possible that these intelligent detection urinal manufacturers may really make money, after all, there are always a few people who are more curious about it in a day, one person needs 19.9 yuan, and 10 people are 199 yuan.
Do you see such a urinal that will scan the code to pay?
This is the best era, but also the worst era, with capital thinking and new business model integration, the whole world is your stage!
In the world of new business, there is no eliminated industry, only the subverted out of the enterprise, and now all business competition will focus on "model innovation and capital operation".
A company or a boss, if there is a shortage of innovation ability and capital thinking, is destined to lose in advance.
Remember: without innovation, there can be no imagination; Without imagination, how can we be competitive; If you want to break through, you must subvert the original business model and reconstruct a new business model!