Now the traffic of the official account is getting more and more difficult, but the author can still achieve 3 times the recommended traffic of an article?! How to do it, let's take a look at the author's sharing.
In the past few days, I have seen someone write about how to publish the official account article through operation to get 3 times the traffic of the platform.
After all, the core purpose of making content is to get traffic, and when I see this kind of operation, of course I want to explore how he plays...
As a result, after reading it, I think it's a somewhat useful home remedy... It has the meaning that the east is not bright and the west is bright, and there is even the meaning of teaching you to eat more popular content in your account.
01
I'll tell you how he operates, and you can learn about it↓↓
Because there are three main forms of content released by the official account, namely small green books, pictures and texts, and video messages.
The above three different content forms represent the different reading preferences of potential target users, and the system recommendation traffic pools for different content forms are also separately divided (although there may be traffic intersections, but not much)
For example, after you post a Little Green Book work, the system recommendation at the end of the article will be the content of the Little Green Book in the same field; After the graphic works, the system at the end of the article will also recommend graphic works in the same field.
Therefore, according to these principles, you can publish an article in the above three forms of content to reach potential target users in different referral traffic pools.
The first way to publish is to send it in the form of an official account article/N times (all with recommended traffic)
The second way of publishing is to send it in the form of a small green book (with recommended traffic)
The third way to publish is to send it in the form of a video (with recommended traffic)
After you have posted an article, you can continue to streamline the content of the article and publish it again in the form of a small green book. In addition, it is also necessary to make a delicate and eye-catching cover main image, after all, the click-through rate of the cover of the little green book is very important, and users also need to be able to see the key information at a glance.
In addition, if you want to convert the form of the article into a video message for publication, you can use the image and text function of Jianying, and copy the copy to quickly generate a video and publish it on the official account.
The above is the way to play an article on the official account to get 3 times the traffic.
02
However, in my opinion, there are many flaws in the operation of this game.
For example, it may create a bad experience for old fans in reading; After all, it is really not appropriate to show people repetitive content, but it may cause a chain reaction of losing fans.
So how to further optimize the gameplay of an article to get 3 times the traffic of the platform?
I think about the process of solving this problem as follows, you can refer to the following ↓↓
First of all, I want to make it clear that the issues that need to be addressed are 👇:
How to distribute the same content in different forms on the platform again to obtain multiple platform recommendation traffic, and also minimize the repeated reading experience of old fans of the account?
Then, according to the dimension of the problem, disassemble and think about the solution, as follows 👇
Focusing on the distribution of the same content and different content forms to obtain multiple platform referral traffic, the solution I came up with is to → distribute content on the same account or different accounts.
(1) Content distribution solution on the same account
For the distribution of the same content in different forms on the same account, the problem I have to solve is how to minimize the repeated reading experience of old fans when getting referral traffic again.
So the solution I have in mind is to adjust → posting interval and posting position.
The account headlines post articles, and then post the articles in the form of small green books and videos at intervals, after all, the open rate of the second article is relatively low; Coupled with the long time interval, users will be much less aware of duplicate content. (And there will also be recommended traffic in the second article)
(2) Content distribution solutions on different accounts
Choosing this method is to maintain the style and tone of the content of the independent account; The graphic account will post articles, the Little Green Book account will post picture messages, and the video account will post videos.
In this way, the same content can be distributed on different accounts in different content forms, so as to achieve the purpose of obtaining the platform's recommended traffic, and it will not affect the reading experience of account fans.
However, in my experience of seeing thousands of fan accounts, it is not recommended to open an official account to send video messages alone, because the recommended traffic pool of official account videos is relatively small.
Please also know that no matter what form of content is released, you must learn to squeeze out the popular traffic, and repeat it until the content of the topic has no traffic, cutting off the back road for those who want to copy!
Columnist
Uncle Seven, public account: Uncle Seven's entrepreneurial circle, everyone is a product manager columnist. Focus on self-media IP content marketing, good at content traffic tactics and various traffic integration methods.
This article was originally published by Everyone is a Product Manager and is prohibited from reprinting without permission
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