laitimes

Nissan Qashqai sales fell by 948 units in April, and it turns out that the discount is still not big enough

author:Say the car years

In the automobile consumer market, there have been many joint venture models that have verified a truth: there are no bad cars, only bad prices. And this sentence is put on the Nissan Qashqai, I think the same applies. In April, Nissan's monthly Qashqai sales fell by 948 units compared to March, the first decline in sales since the beginning of the year. You must know that in December 2023, Qashqai's monthly sales will be as high as 17,520 units, and even if the sales ranking is not in the forefront at that time, it can sell nearly 20,000 new cars.

Nissan Qashqai sales fell by 948 units in April, and it turns out that the discount is still not big enough

Now on the auto vertical portal, we see that the Nissan Qashqai, which has a guide price of 125,900 yuan, has now given a dealer reference price of 98,800 yuan, with a discount of nearly 27,000 yuan, and it is available for all models, can you believe it? However, it should be noted that this preferential information is officially issued by Nissan, so it is true and credible, but it is not excluded that some local dealers have not received the information, so the details are subject to the quotation of local dealers.

Nissan Qashqai sales fell by 948 units in April, and it turns out that the discount is still not big enough

From a horizontal point of view, it seems that the Nissan Qashqai with a discount of less than 100,000 is not impossible to buy. After all, Japanese compact SUVs of the same level, such as Toyota Fenglanda, Honda ZR-V and other models, although the terminal price is preferential, it is impossible to lower the reserve price to below 100,000. Therefore, the Nissan Qashqai, which costs less than 100,000 yuan to buy a car, will naturally be able to enter the sight of young family users.

Nissan Qashqai sales fell by 948 units in April, and it turns out that the discount is still not big enough
Nissan Qashqai sales fell by 948 units in April, and it turns out that the discount is still not big enough

From the point of view of the product itself, the appearance of the Nissan Qashqai has always been in line with the mainstream aesthetics of the Chinese people, with a round and full shape, which looks like a familiar "family atmosphere", which is also something that Japanese compact SUVs of the same level cannot give. Of course, in terms of product size, the most affordable classic version of the Qashqai does not have a competitive advantage, with a length of 4,401 mm and a wheelbase of 2,646 mm.

Nissan Qashqai sales fell by 948 units in April, and it turns out that the discount is still not big enough

However, if you talk about driving comfort alone, the seat padding softness of the Nissan Qashqai Classic is worth mentioning. Consistent with the Sylphy models on sale, the Qashqai also uses soft and comfortable seat padding, and the front seat cushion length exceeds 520 mm, which will be better for the leg support of the main and co-pilot passengers, although the second row of legroom is not spacious, but the seat cushion is soft and comfortable, and the comfort can be guaranteed for short rides. The trunk volume is 486 liters, and the rear seats can be folded down in a 4/6 ratio, which is more flexible in the ideal car use scenario, and can easily meet the multi-purpose space needs of the family.

Nissan Qashqai sales fell by 948 units in April, and it turns out that the discount is still not big enough

Secondly, the interior of the Nissan Qashqai feels more down-to-earth, especially the wrap-around cockpit layout, the surface of the center console is covered with a sufficient amount of soft materials, but the black assembly style and slush molding material make people feel that there is no sense of luxury. The central control screen adopts a traditional embedded design,9Inch screen size can only barely pass today,System UIInteriose interface is relatively old-fashioned,But fortunately, it supports 4G Internet of Vehicles、Voice recognition control、OTA upgrade、GPS navigation,Daily practicality is not bad。 However, the 5-inch non-full LCD instrument is indeed relatively ordinary, and can only provide a clear and intuitive display of driving information.

Nissan Qashqai sales fell by 948 units in April, and it turns out that the discount is still not big enough

As for the configuration, the performance of the Qashqai Classic is not very good. Take the classic 2.0L comfort version priced at 98,800 yuan after the discount as an example, in addition to the 9-inch central control screen, the model is also equipped with 4-speaker audio, halogen headlights, daytime running lights, automatic dual-zone air conditioning, imitation leather seats, front keyless entry, plastic steering wheel, reversing image, side curtains, 17-inch rims and other configurations, in short, the configuration is decent, in line with expectations, are some basic configurations.

Nissan Qashqai sales fell by 948 units in April, and it turns out that the discount is still not big enough
Nissan Qashqai sales fell by 948 units in April, and it turns out that the discount is still not big enough

In terms of power, not to mention the new Nissan Qashqai, after all, the most price reduction dividend this time is the Qashqai Classic Edition. What's more, in this era of pursuing cost materials, the 2.0L self-priming engine is more attractive to young users than the 1.3T turbocharged engine. Specifically, the maximum power of the MR20 engine is 151 horsepower, matched with a CVT gearbox, WLTC comprehensive fuel consumption of 6.79L/100km, there is no need to talk about acceleration performance, but I believe that people who have driven understand that the main selling point of this power is smooth and fuel-efficient.

epilogue

In general, as price competition in the new energy vehicle market intensifies, it is actually relatively easy for established car companies like Nissan to reduce prices in exchange for sales. After all, the volume of Nissan cars is there, but if you add the purchase tax, the same landing cost, the landing cost of some domestic new energy SUVs is more advantageous, and the configuration can be described as a "dimensionality reduction blow", so in this way, the disadvantage of Qashqai is not only the price, but also the configuration. I wonder what you guys think about this? Everyone is welcome to leave a message in the comment area to discuss.