During this time, the domestic pure electric medium and large market is quite hot, and the listing of Xiaomi SU7 and other models has made the market competition more intense. Roughly calculated, there are nearly 30 models on sale alone, including blockbuster models such as ZEEKR 001 and AVATR 12.
The price of ZEEKR 001 is 269,000-329,000 yuan, while the price of AVATR 12 is 265,800-400,800 yuan.
What's the difference in style?
AVATR 12 and ZEEKR 001 both have more origins, the former is a member of the Huawei series of models, and the latter is from Geely Automobile, although the positioning is relatively close, but there are still certain differences in the style of the two cars.
The front face design of AVATR 12 is more personalized, it looks like a smiling face, and it is quite recognizable, but the users of high-end sedans are generally older, and this unconventional design may not be recognized by them. In terms of sales, the performance of AVATR 12 also did not meet expectations.
In contrast, the exterior design of ZEEKR 001 is more conservative, with its Northern Lights daytime running lights and through-type front grille are relatively recognizable, and the acceptance among consumers is also relatively high. It can also be seen from the performance of 6000+ monthly sales that this design is still very popular.
The AVATR 12 has a body length of 5020mm and a wheelbase of 3020mm; The body length of ZEEKR 001 has reached 4977mm, and the wheelbase has reached 3005mm, and there is little difference in the performance of space. However, ZEEKR 001 is a relatively rare hunting car in China, which can attract a small number of young users who like sports style.
In terms of interior, AVATR 12 adopts a conventional layout, equipped with a large-size central control screen and a 35.4-inch 4K panoramic widescreen, and the display screen of streaming media rearview mirrors is also provided on both sides, which has a strong sense of science and technology, and is also relatively easy to be recognized by young consumers.
ZEEKR 001 is more conservative in terms of interior layout, retaining the traditional gear handle shape, and at the same time, the central control area is also designed in layers, avoiding the same interior layout, and at the same time, it can also be recognized by some traditional users. It turns out that being too individual in design is not necessarily a good thing.
Overall, AVATR 12's style is more aggressive, while Zeekrypton 001 is more conservative. From the point of view of sales, the design idea of ZEEKR 001 is obviously more in line with the user's aesthetics, if your aesthetic concept is also a conservative type, then ZEEKR 001 may be a better choice.
Which one is stronger?
At present, there are nearly 30 pure electric medium and large sedans on the market, which can be said to be very competitive, and the power performance is undoubtedly the focus of competition for these models, so who has stronger power performance between AVATR 12 and ZEEKR 001?
The AVATR 12 single-motor version has a maximum power of 230kW and a pure electric range of 700km. The dual-motor version has a maximum power of 425 kW and an all-electric range of 650 km.
It is worth mentioning that this car uses Huawei's motor, and the chassis also incorporates some functions of Huawei's Turing intelligent chassis, so it will be better in terms of car experience.
The entry-level version of the ZEEKR 001 model is equipped with a single motor with a power of 310kW and a cruising range of 750km; The rest of the models are equipped with dual front and rear motors, with a maximum output of 580 kW and a range of 675 km and 705 km.
In terms of power performance, ZEEKR 001 is obviously better, and it has been recognized by a large number of users, it is suitable for those users who have high power requirements.
Which car is more competitive?
The gap between AVATR 12 and ZEEKR 001 in sales is still relatively large, but from the perspective of consumers, sales may not be everything, and when buying a car, you should still start from product performance and your own actual needs.
The advantages of AVATR 12 are mainly reflected in intelligence, or in other words, they come from Huawei. This car is equipped with Huawei's Hongmeng 4.0 intelligent cockpit and Huawei's ADS2.0 high-end intelligent driving assistance system, and has strong competitiveness in human-vehicle interaction, vehicle-machine interconnection, and Internet ecology.
At the same time, Huawei's ADS2.0 intelligent driving system has become a "famous brand" in the industry, which is the biggest advantage of AVATR 12.
From an objective point of view,ZEEKR001The performance of intelligent cockpit and intelligent driving is also good,In terms of specific functions and configurations, the gap with AVATR12 is not big,All models support L2+Level driving assistance functions,But in terms of actual experience,It may be slightly inferior。
As a simple example, AVATR 12With the blessing of Huawei, it supports the automatic driving function on high-speed sections, and the city navigation assistance will gradually be opened nationwide, and these two functions are still optional on ZEEKR 001.
In terms of basic configuration, the difference between the two cars is actually not big, 50W mobile phone fast charging, temperature zone control, 5G network, facial recognition and other functions are standard on both cars, and the overall configuration level exceeds that of most joint venture fuel vehicles at the same price. For users, the configuration of both cars will not disappoint.
The advantage of ZEEKR 001 lies in the power system and the brand influence brought by large-scale delivery; The advantage of AVATR 12 comes from Huawei's addition, but it has shortcomings in terms of brand influence. Which car is more suitable depends on the user's aesthetic concept and actual needs. From an objective point of view, AVATR 12 still needs to find selling points other than Huawei.