- Chief Business Intelligence
- Chief Business Intelligence
Introduction: Silly Bai Tian's full-time wife counterattacked and became a successful strong woman after the divorce with her two babies, and opened her own big heroine Shuangwen. Mrs. Dong's "success study" has attracted the attention of countless mothers on various social platforms.
In 2020, a wealthy wife "Mrs. Dong" who is divorced and has two babies will become popular on social software. Most of her videos revolve around "rich people" and "children".
In less than three years, Mrs. Dong became a good role model for many middle-class parents, and after that, Mrs. Dong, who has gained countless fans, began to wantonly promote her "elite education".
However, recently, Mrs. Dong became popular on Beijing Satellite TV because her "elite course" was found to have bad value orientation.
Earn tens of millions of dollars by "selling anxiety".
"This is not a course, but an opportunity to change the fate of the family!" MRS. DONG HAS BECOME A PARENTING BLOGGER WITH MILLIONS OF FANS WITH A SLOGAN THAT "CHANGES FATE".
With the explosion of the account, Mrs. Dong's Internet celebrity career has also come to an end. On May 6, a number of media pointed out that Mrs. Dong's "Famous and Noble Education" course priced at 6,980 yuan was fraudulent, the content was empty and meaningless, and even sold anxiety, and there were problems with value orientation.
After the report was broadcast, many of Mrs. Dong's videos of interviewing the rich were no longer visible, leaving behind some videos about children and personal opinions. Some netizens speculated that Mrs. Dong "ran away" overnight after being criticized by the media.
may not be able to withstand the overwhelming public opinion, and Mrs. Dong posted a video response on social media two days after the report, saying that the statement of "running away" is all rumors. However, there is no mention of the content of the media's criticism of her.
With curiosity about Mrs. Dong, netizens began to conduct a human flesh search for Mrs. Dong. For every big V blogger who "collapsed", netizens will not let it go easily. Soon, Mrs. Dong's "old bottom" was turned out by netizens.
From a wealthy wife with a high education and good looks to a counterattack after the divorce to become a big V Internet celebrity, but now it has been picked up, all of this is fake. Every time an Internet celebrity collapses, it hurts the hearts of fans. Since it's all a bubble, who can tell me what's real?
It cannot be denied that the story of Mrs. Dong working alone with her two children is indeed very inspirational. However, she also used her own experience to gain the resonance of countless middle-class mothers, and then used this resonance to harvest many middle-class families. Finally, the traffic is monetized.
In a video about international schools, Mrs. Dong said that the video would silence many parents. With this silence, many parents bought Mrs. Dong's courses. Unexpectedly, after experiencing the so-called "elite education", parents were even more silent.
Obviously, he said in the video that it was okay to measure that a person can't just look at learning, but when he sees it, it becomes how to let his child enter a prestigious school. Not only that, but it was clearly said to be an "elite course", but when I clicked on the course, I found that it was a recording of a live broadcast.
Six thousand yuan is not too much, but it is not too much to say less, but Mrs. Dong can cheat a little sincerely, after all, no one's money is blown by the wind. It is understood that this "good world" escort camp course has brought tens of millions of benefits to Mrs. Dong.
Even some parents who have participated in Mrs. Dong's offline training camp said that there is a big problem with Mrs. Dong's three views. and broke the news that Mrs. Dong not only called on middle-class wives to have more children at the training camp, but also said some physiologically uncomfortable remarks about flattering men and flattering powers.
Parents who are already anxious about their children's education are desperate to provide their children with a higher quality education so that they can become better people. After rummaging through Mrs. Dong's account, I thought that maybe "elite education" could provide me with ideas, but I didn't expect the ending to be a bamboo basket.
Is it "elite education" or "utilitarian education"
Use parents' "chicken baby" anxiety to peddle courses and encourage parents to "krypton chicken baby". After Dong's mother's various views on "elite education", someone finally couldn't sit still.
Former Ogilvy executive "Angel Sister" stood up and pointed out that Mrs. Dong's "elite education" is actually "utilitarian education". Sister Angel also said that the real elite has a "sense of relaxation", and the "elite education" advocated by Mrs. Dong makes people feel nervous.
The critical video drew a lot of bloggers to take sides. But soon, Sister Angel deleted this video, and on the contrary, Mrs. Dong posted a video in response to Sister Angel.
In the video, Mrs. Dong cried and said that her nervousness was just trying to lift her three children. In addition, he never responded to "elite education" again, but called this video of Sister Angel a female competition. The output of a meal is actually just a chicken and a duck.
In the eyes of Mrs. Dong, elite education is to send children to prestigious schools, so that children can be friends with the children of entrepreneurs, and from then on, they can cross classes.
In fact, it can be seen from this that Mrs. Dong actually doesn't understand elite education at all, how can the "elite education" built up with money and connections be called elite education.
There is a British documentary called "Seven Years of Life", the director follows the lives of 14 children from different family environments, just to study whether the children of the rich will definitely become elites, and the children of the poor can only be poor for a lifetime.
The 49-year record confirms the director's words at the beginning, the children of the elite will still be elites when they grow up, and the children of the poor will still be poor when they grow up, but there will still be fish that slip through the net.
In the documentary, three children from wealthy families are already using The Observer, The Times and the Financial Times to start their economic career at the age of seven.
Perhaps it is because they are deeply influenced by their families, they know very well what their goals are, and they have even thought about which university they want to go to in the future.
Poor children, on the other hand, feel confused about their future and have no plans for the future. The strength of the sense of purpose has already seen the difference between the children of the rich and the children of the poor.
Compared with rich children with a strong sense of purpose, poor children will spend more time on trial and error in the future in order to find a direction that suits them.
At the same time, the children of the rich and the poor also showed different responses to being trapped in adversity.
John, the child of a wealthy man, grew up to become a royal counsel, but John's life was not all smooth sailing. At the age of 9, John's family was in the middle of the road, and due to the death of his father, he could only rely on his mother to support the entire family.
However, John did not collapse, but behaved like a mature adult, and his strong heart and self-discipline allowed John to get a scholarship and complete his course at Oxford with a scholarship.
On the contrary, Neil, who was born in the middle class, went directly to the construction site to move bricks after failing to get into Oxford, and later even lived in a fixed place and lived on handouts.
However, there are still fate fish in this world, and Nick, who was born in the countryside, was shy and unconfident when he was a child, and his plan for the future is to study the moon.
At the age of 14, the director asked him if he would inherit his father's farm in the future, but Nick made it very clear that he would not, and he was more interested in chemistry and physics.
In this way, in order to accomplish his goal, Nick was successfully admitted to the physics department of Oxford University, and at the same time became talkative. Nick, who is middle-aged, has also successfully become an expert professor.
Nick's story shows that it's not the children of poor families who can't cross classes. It's just that crossing classes is not like Mrs. Dong said, you have to enter a prestigious school and deal with the powerful. If you want to transcend class, you can only constantly surpass yourself.
Behind the success study is full of emptiness
Many parents have fantasized about their children integrating into high society and becoming successful people, and have connived at the bottomless harvesting of countless Internet celebrity mentors.
In addition, in the past year, the platform's review mechanism for knowledge payment has been relatively relaxed, which has led to an opportunity for pseudo-knowledge bloggers like Mrs. Dong. Let the paid knowledge track only pay, no knowledge.
This kind of pseudo-knowledge bloggers all have one thing in common, they love to play successful characters. The self-introduction of the Internet celebrity mentor Dada is "the owner of a short video company who earned the first 1 million at the age of 18, opened a Rolls-Royce at the age of 25, and managed 400 people at the age of 28 to successfully monetize traffic." ”
Another Internet celebrity mentor, Brother Hai Kladivostok, also introduced himself as similar to dada's, "bought a BMW at the age of 22, and bought a building and a factory at the age of 26."
It's hard not to wonder if there is a template for a similar introduction. This can't help but remind people of the PUA rhetoric that was very popular a few years ago.
These influencer mentors have made themselves "successful people", frantically fooling people who are looking forward to success and eager for money, and at the same time, they are often emotionally high, trying to infect fans with emotional tension, and constantly showing a "I'm for your good" look.
In addition to the similar way of introducing themselves, the cases of the influencer mentors are also similar, but they will evaluate these cases with different attitudes, comparing whose emotions can resonate with fans.
Whether it is a self-introduction or a case, it is just to set the stage for your own course. From free materials to 100-yuan courses to the final 1,000-yuan course, fans step by step into the trap set for them by pseudo-knowledge bloggers.
In addition to peddling courses, this group of pseudo-knowledge bloggers has also developed a higher-level method of harvesting leeks, "private boards".
It is understood that the "private board of directors" who want to enter the Internet celebrity mentor must pay at least 30,000 yuan. For example, if you want to join the private board of directors of Vladivostok, you have to pay close to 100,000 yuan, and he even gave a discount, with a discounted amount of 80,000 yuan. He really, I cried to death.
Some netizens said that their boss had also joined the private board of directors, but later found that there was no substantial help, and it was more like providing a place for the bosses to socialize.
Most pseudo-knowledge bloggers just grasp the various anxieties of contemporary people, and then give fans a seemingly reasonable solution direction, to put it bluntly, compared to knowledge output, pseudo-knowledge bloggers provide more emotional value, making people mistakenly think that they have found a life coach.
What do you think about Mrs. Dong? Welcome to leave a message in the comment area to discuss and express your opinions or opinions, thank you.
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