It is gratifying that the sales of Inspira PHEV in the domestic auto market are now showing a rising trend. According to the industry's comprehensive sales data, from March this year to April this year, the monthly retail sales of Inspie PHEV have shown an upward trend for two consecutive months.
Anglo-Japanese PHEV
For the Inspie PHEV, I think this is positive news. Especially in April this year, the data released by the Passenger Association showed that the retail sales of domestic narrow passenger cars fell month-on-month.
This means that in April 2024, the monthly retail sales of Inspie PHEV have achieved a contrarian upward trend. Moreover, prior to March, the sales of Inspie PHEVs had shown a month-on-month downward trend for several months.
According to the industry's comprehensive sales data, from December last year to February this year, Yingshipai's monthly retail sales have been declining month-on-month for three consecutive months.
Anglo-Japanese PHEV
In this case, isn't it a good thing that the monthly retail sales of the Inspie PHEV have shown a trend of rising for two consecutive months?
After all, the continuous increase in market sales shows the fact that the market performance of the Inspie PHEV has improved to a certain extent.
However, it should be pointed out that while we are happy about the Inspie PHEV, we also notice that the sales scale of the Inspie PHEV is still too low.
Anglo-Japanese PHEV
According to the industry's comprehensive sales data, in March 2024, the monthly retail sales of the Inspie PHEV will be 91 units. Compared to the previous month, sales increased significantly.
For comparison, the monthly retail sales of the Inspie PHEV were 91 units last month. In April 2024, the monthly retail sales of the Inspie PHEV were 104 units.
Compared with the sales volume in March, the sales volume continued to rise. However, it is clear that whether it is in March or April, the monthly sales scale of Inspie PHEV cannot make people feel optimistic.
Anglo-Japanese PHEV
In fact, after the launch of the sales of Yingshipai in the domestic car market, the sales performance has not been very prosperous. According to the industry's comprehensive sales data, from July last year to December last year, the monthly retail sales of Inspie PHEV have been below 300 units.
Among them, only July and August had monthly retail sales of more than 200 units, and the rest of the months had monthly retail sales of less than 200 units.
After entering 2024, the monthly retail sales of Inspie PHEV have not improved significantly. According to the industry's comprehensive sales data, from January to April 2024, the cumulative retail sales of Inspire will be 428 units.
Anglo-Japanese PHEV
This means that from January to April 2024, the average monthly retail sales of Inspie PHEVs will only be 107 units. It should be said that this is somewhat "sluggish". Obviously, this sales figure should not be able to meet Dongfeng Honda's sales expectations for the Inshipai PHEV, and it is not optimistic.
I think that's pretty sad news. After all, there is no shortage of highlights in terms of product power.
Even, among the models in the same class, I think its product power is still relatively outstanding. It's just a pity that this advantage in product power has not been well translated into terminal sales.
In my opinion, it is a bit puzzling that the sales performance of the Inspie PHEV is sluggish, and it can even be said that it has fallen into a "sales dilemma" to some extent.
Anglo-Japanese PHEV
If the reasons are explored, it may have a certain relationship with the current domestic new energy vehicle market pattern. As we all know, the current domestic new energy vehicles are developing rapidly.
However, compared with the rapid development of independent brand car companies, the performance of most mainstream joint venture brand cars is significantly inferior, and even faces a market breakthrough situation.
From this point of view, the sales performance of Inspie PHEV is sluggish, which can be said to be a microcosm of the difficulty of joint venture mainstream brands to break through in the new energy vehicle market.
This is indeed quite helpless. However, I think that the Inspie PHEV still needs to think about how to break through in the domestic market. Moreover, the sooner this problem is broken through, the better.
Anglo-Japanese PHEV
After all, the current competition in the new energy vehicle market has become white-hot, and there should not be much opportunity and time left for joint venture brand new energy vehicles to break through.
Here, we hope that the product strength and advantages of the Inspie PHEV can be translated into sales in the end market, and continue to obtain more excellent market development prospects in the domestic auto market. In my opinion, Dongfeng Honda has this strength.
Finally, the model sales data involved in this article comes from the comprehensive industry sales data released by third-party platforms. According to the data description of the third-party platform, it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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