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Overtaken by Denza D9 and Sena, sales are not as strong as in the past, and Buick GL8 has declined?

author:Car World

According to the latest industry comprehensive sales data, in April 2024, the monthly retail sales of Buick GL8 will be 5,192 units. Compared with last month, Buick GL8's monthly retail sales fell by 29.92%, almost a three-thirds decline.

Overtaken by Denza D9 and Sena, sales are not as strong as in the past, and Buick GL8 has declined?

Buick GL8

It should be said that this month-on-month decline in sales is still somewhat unexpected. You must know that in April 2024, although the retail sales of domestic passenger cars also showed a month-on-month decline, the decline was relatively much lower.

According to the data of the Passenger Car Association, in April 2024, the domestic retail sales of passenger cars in the narrow sense will be 1.532 million units. Compared to the previous month, sales fell by 9.4%.

Obviously, in comparison, the Buick GL8 has a month-on-month decline of almost three percent, which is indeed higher. From this perspective, in April 2024, the sales performance of Buick GL8 will be weaker than the overall performance of the industry in the same period.

Overtaken by Denza D9 and Sena, sales are not as strong as in the past, and Buick GL8 has declined?

Buick GL8

Not only that, in terms of sales scale, the retail sales of more than 5,100 units in a single month are also inferior to the past sales level of Buick GL8.

As a blockbuster MPV model launched by Buick, Buick GL8 has a very high recognition and recognition in the domestic auto market.

In the market, Buick GL8 has long occupied the position of the sales champion of domestic mid-to-high-end MPV models, which can be said to be the "benchmark" of the market segment.

Overtaken by Denza D9 and Sena, sales are not as strong as in the past, and Buick GL8 has declined?

Buick GL8

Most of its monthly retail sales in the domestic auto market can stabilize at about 10,000 units. Considering its positioning and selling price, this is quite an impressive result.

Therefore, now in April 2024, the monthly retail sales of Buick GL8 are only more than 5,000 units, which I think is worthy of Buick's vigilance.

After entering 2024, judging from the sales performance from January to April, the performance of Buick GL8 is relatively not so strong.

Overtaken by Denza D9 and Sena, sales are not as strong as in the past, and Buick GL8 has declined?

Buick GL8

According to the industry's comprehensive sales data, from January to April 2024, the cumulative retail sales of Buick GL8 will be 21,982 units, and the average monthly retail sales will be about 5,495 units.

Among them, in January and February 2024, the monthly retail sales of Buick GL8 were 4,989 units and 4,392 units, respectively, both of which were less than 5,000 units.

For Buick GL8, this sales result is really regrettable. After all, in my opinion, selling about 10,000 units a month is the level of sales it should have.

It should be said that Buick GL8 sales are not as strong as before, which should be affected by many factors. For example, the intensification of competition is a factor that cannot be ignored.

Overtaken by Denza D9 and Sena, sales are not as strong as in the past, and Buick GL8 has declined?

Buick GL8

As we all know, over the years, many domestic car companies have launched many MPV models, challenging the industry status of Buick GL8.

However, without exception, these models failed. However, after the advent of models such as the Sena and the Denza D9, this situation has changed.

Today, in the mid-to-high-end MPV market, Toyota Sena and Denza D9 have achieved high recognition and market sales results.

According to the industry's comprehensive sales data, from January to April 2024, the cumulative retail sales of Toyota Sena will be 24,134 units, which is higher than the sales of Buick GL8 in the same period.

Overtaken by Denza D9 and Sena, sales are not as strong as in the past, and Buick GL8 has declined?

Buick GL8

As for the sales of the Denza D9, it surpassed the sales of the Buick GL8 in the same period. According to the industry's comprehensive sales data, from January to April 2024, the monthly retail sales of DENZA D9 DM-i will be 8,030 units, 4,016 units, 9,635 units, and 9,557 units.

Obviously, in terms of sales scale, Buick GL8 is not only suppressed by Saina, but also has opened a certain gap with the sales of Denza D9.

For Buick GL8, in the face of the current fierce and complex competition situation, how to continuously stabilize and improve sales performance is a question worth considering.

It can be expected that after that, there will be more models in the domestic mid-to-high-end MPV market, and the competition in this market segment will be more intense.

Overtaken by Denza D9 and Sena, sales are not as strong as in the past, and Buick GL8 has declined?

Buick GL8

So, does this mean that the Buick GL8 has gradually declined in the domestic auto market? I don't think that's the case with the current market performance.

After all, in terms of sales scale, although the performance of Buick GL8 is not as strong as before, in the market segment, Buick GL8 is still a hot-selling model, and the sales scale is still not to be underestimated.

At the same time, for a model, a temporary increase or decline in sales is a relatively normal market fluctuation. At present, the sales of Buick GL8 are only showing certain fluctuations, and they have not continued to decline.

So, it can't be said that the Buick GL8 has declined. I think that if Buick can launch certain incentives, Buick GL8 will still be a rare hot-selling model in the market segment.

Overtaken by Denza D9 and Sena, sales are not as strong as in the past, and Buick GL8 has declined?

Buick GL8

Here, we hope that Buick GL8 will continue to provide a better user experience for the Chinese people and continue to obtain more outstanding sales development prospects in the domestic auto market.

Finally, the model sales data involved in this article comes from the comprehensive industry sales data released by third-party platforms. According to the data description of the third-party platform, it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.

This article declares:

This article is the original article of Cheyu World Operation Department, total No. 11055, some of the pictures are from the Internet, and the data and related materials from the marked sources are all cited. Cheyu World Original All Rights Reserved, infringement must be investigated.