Kale, choy sum..... Pingluo desert cuisine is popular in Guangdong and Shenzhen markets, and is sought after and loved by the majority of consumers.
"Ningxia Caixin is known in Guangdong". Recently, the desert vegetables of Pingluo have entered the picking period, the fields are full of kale at a glance, lush, verdant, workers are picking vegetables in a slippery way, they carefully cut off the cabbage and put it on the forearm, carefully cut the roots of the cabbage, to ensure that the rows of cabbage roots are neat and consistent.
In the vegetable greenhouse, the cabbage sum is green and bright, the stalks are thick, and they have been picked for two stubbles and entered the off-season. Farmers have no spare fields, and with the end of this harvest, a new round of planting will begin immediately.
From "Southern Vegetables and Northern Vegetables" to "Northern Vegetables and Southern Transportation", in the packaging workshop, the picked cabbage sums are sorted, pre-cooled, and packaged in a box for the whole cold chain transportation, and the fresh and tender vegetables for Hong Kong are about to be taken home by consumers with dew.
Pingluo Desert Choy Sum is well-known in the industry for its "fresh, tender and crisp" characteristics, and it is worth a lot of money as soon as it is listed, and the price of 4 yuan per catty has become the "luxury" of leafy vegetables in vegetables, which is about one yuan more expensive than the Hong Kong dishes in other provinces and regions. Although the price is not cheap, Pingluo choy sum is still favored by the public, and the price is firm.
Yu Jizhong, deputy general manager of Ningxia Huatai Agricultural Science and Technology Development Co., Ltd., said: "Our company circulates 5,000 acres of land in Miaomiaohu Village, one-third of the land is planted for Hong Kong vegetables, and our Hong Kong vegetables are planted on the land with desert climate characteristics, and have made a brand and reputation in Guangzhou and Shenzhen, planting three crops every year, and annual sales of about 25 million yuan. ”
In order not to leave a gap in the sales market for Hong Kong vegetables, the large planters in Pingluo skillfully played the time difference, saw the seams, staggered planting, there was no gap in the market, there was no gap in the field, and Pingluo's cabbage was continuously transported to the Guangdong market.
In recent years, our county has been doing better and stronger, refining and doing special melon and vegetable industry, subtracting in the number of industries, adding in quality and efficiency, highlighting the upgrading and expansion of regulations, and actively building the main production area of Ningxia green melon and vegetable export, and launching the national regional vegetable breeding base brand. The leading agricultural enterprises make full use of various preferential policies, intensively cultivate, develop the melon and vegetable industry in the direction of standardization, refinement and customization, start the melon and vegetable brand, and become the "new favorite" of the market.
Reporter: Wang Yan, Duan Bo, Ma Shengwen
Editor: Zhang Yali
Editor-in-charge: Wang Gang
Review: Ma Wenyan
News Hotline: 0952-6016570