In today's domestic automobile market, it is not an exaggeration to say that it is the world of new energy vehicles, after all, whether it is from the speed of the major car companies to launch trams, or the penetration rate of new energy vehicles, their growth rate is very fast, and in this context, the share of traditional fuel vehicles is also very strong, but even so, there is a subdivision is still the world of fuel vehicles, which is the B-class car market that everyone is competing for "head breaking blood".
It can be said that people who are familiar with the automotive industry are no strangers to the domestic B-class car market, because it is the best stage for the brand power and product power of various car companies to show in a concentrated manner, so the car market has always had the saying that "those who get B-class cars win the world". And for a long time, the "German Twins" and the "Japanese Three Musketeers" are leaders in this field, even in the current "rampant" of new energy vehicles, from the perspective of sales.
According to the data of the passenger association, the top 9 in the B-class sedan sales list in April this year were all contracted by fuel vehicles, and a total of 5 models sold more than 10,000 units, namely Passat, BMW 3 Series, Magotan, Accord and Mercedes-Benz C-class, while Camry and Teana also ranked seventh and ninth respectively. Of course, compared to other cars, the best-selling was the Passat, which sold a total of 16,033 new cars in April, nearly 4,000 more than the second-place finishers.
It is worth noting that since entering 2024, the Passat has won the championship in the B-segment car category for many months in a row. According to statistical data, from January to April this year, the Passat sold a total of 69,433 new cars, leaving other competitors behind. You know, although the Passat is very classic, but because it suffered a very big blow in the "China Insurance Research" test a few years ago, this car has been controversial, so why is it starting to rise now?
I have to admit that the Passat is not a fuel-efficient "lamp", after the "China Insurance Research Institute" was seriously affected, people quickly strengthened the quality of the A-pillar, after all, "eat a trench, grow a wisdom", Passat in this regard is unprecedented. At the same time, the traditional mid-level car like the Passat is also very smart, on the one hand, it is improving its product power, and on the other hand, it is constantly releasing discounts, amplifying the advantages of fuel products.
For example, in terms of products, today's Passat has become more young and fashionable, and the dual-appearance design undoubtedly gives consumers more choices. In terms of space, it is the selling point of the Passat as always, its length is close to 5 meters, and the aura of the drive out is needless to say, not to mention that its wheelbase has also reached 2871mm, which is also a very strong existence in the same level of models, after all, the wheelbase of the Camry is only 2825mm. In addition, the materials used in the Passat have always been very sincere, and even the seats of the lowest models are made of imitation leather, which is better to the touch than fabric, so the sense of value accumulated over the past few decades is still easy to attract consumers who are willing to buy fuel vehicles.
Returning to the price, the continuous release of the Passat is also obvious. According to the data queried by the owner's home, the Passat has a drop of about 50,000 yuan in most parts of the country, which means that its entry price has also fallen to 130,000 yuan, which is also difficult to compare with many models of the same level. Even though the consumers who buy a B-segment car are not poor, who wouldn't want to pay less for a better product? And the Passat itself also has a Volkswagen halo, as the car company with the highest sales volume in China, the Volkswagen brand is still very deep-rooted in the hearts of the Chinese people, so it is reasonable that the Passat sells well.
Write at the end
Previously, German cars have been crushed by Japanese cars for various reasons. However, the car market has always been volatile, not to mention the "Crouching Tiger, Hidden Dragon" B-segment car market, and since the beginning of this year, the performance of the Passat and Magotan has been very good, coupled with the unsatisfactory sales of the new generation Camry after its launch, which may further boost the sales of the "German Twins" to a higher level.
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