In 2024, the trend of "hard-core SUVs" will be swept into the pure electric field. Chery has just launched the iCAR 03 (picture | configuration | inquiry) on the front foot, with a guide price of 109,800-169,800 yuan, and its high-end models are also equipped with a dual-motor four-wheel drive system. In less than two months, Baojun has launched Baojun Yueye Plus (picture|configuration|inquiry) to deal with it, with a guide price of only 93,800-103,800 yuan, which is more than 10,000 yuan cheaper than the starting price of iCAR 03.
Let's take a look at the exterior design first, although both are square box shapes, but the details are very different, in terms of design style, iCAR 03 is closer to Mercedes-Benz big G, the lines are tougher, and the visual impact is stronger. The Baojun Yue Plus is more like a Land Rover Defender, with a more refined appearance. The iCAR 03 is positioned as a compact SUV with a length, width and height of 4406x1910x1715mm and a wheelbase of 2715mm. Baojun Yue Plus is also positioned as a small SUV, with length, width and height dimensions of 3996x1760x1726mm and a wheelbase of 2560mm, so iCAR 03 occupies a clear advantage in terms of body size, after all, the starting price is more than 10,000 yuan, which must make users feel that it is worth the money.
At the press conference, Baojun Automobile played the "sincerity card", in view of the current situation of crazy involution in the automobile market, the press conference was open and honest: "Baojun did not benchmark at this press conference, nor did it step on, whether there is traffic or not, please everyone!" This shows how crazy the market is now.
Sincerity is sincerity, which seems to be very friendly to friends and businessmen, but to "beat the high-level intelligent driver to 100,000" is indeed the hidden truth behind sincerity, and it is really not good. In the crazy involution of the car market, price is often the last trump card, there is no doubt about this.
The Tianyu architecture officially released by the Baojun brand, Baojun defines it as "an intelligent electrification architecture defined by the needs of the people", following the three core concepts of user decision scenario, scene generation demand, and demand definition function, divided into D, M, and S platforms, and covers A00 to C-class full-size models, including pure electric and hybrid different power combinations.
As a large-size platform, the D platform spans 4600mm-5100mm in length, which is aimed at mature families and multi-child families; As the most economical platform, the M platform covers the size range of 3500mm-4600mm medium-sized scooters, and is aimed at young singles and newlyweds/small families; The S platform focuses on personality and convenience, with a length of 2500mm to 3500mm, and is a small scooter, which is aimed at individual families and young people. Based on the above platform, Baojun plans to release four new vehicles this year. The first intelligent pure electric SUV on the M platform, Baojun Yue Plus, and the 2024 Baojun Yue SUV on the S platform, were officially launched today. In addition, two new models under the D platform will be released in the second half of the year, and the first five-seater full-scene smart SUV will be officially launched in the third quarter of 2024. The side of the body retains the design concept of "square box", and the practicality of the vehicle is greatly increased by the elongation treatment and the application of the five-door structure. In addition, the new car also adopts a floating roof, the A-pillar and D-pillar are hidden, and a small square decoration is added behind the C-pillar to make the overall shape more stylish.
In terms of body size, the length, width and height of the new car are 3996/1760/1726mm, the wheelbase is 2560mm, the ground clearance of the vehicle is 150mm, and the turning radius is 5.35m.
Equipped with high-end mapless intelligent driving
Entering the car, the LCD instrument and central control screen of the new car are made of a floating design, with a three-spoke multi-function steering wheel, and a pocket gear shift mechanism is adopted. In addition, the high-end models of the new car also support intelligent driving-related functions such as no-map high-speed navigation assistance and memory navigation assistance, and the maximum speed of the memory navigation assistance function can reach 100km/h.
Pure electric range of 401km, but specific to the A0 scooter market of about 100,000, the previous mainstream scooters such as Fit, Polo, etc. have indeed been increasingly replaced by some pure electric scooters. The reason is that the pure electric scooter is more suitable for everyone's use scenarios, and the cost of using the car can be reduced a lot, while the fuel vehicle is somewhat complacent. We also recently test-drove a pure electric scooter with full personality - Baojun Yueye Plus (picture | configuration | inquiry), friends who are ready to buy a scooter may be able to pay attention.
The "square box" shape is full of personality
Baojun Yue Ye Plus is the first intelligent pure electric SUV under the M platform of Tianyu architecture, and its appearance is basically the same as that of the currently sold Yue Ye, and it still adopts the "Square Box+" design language. It should be noted that Yue Ye is positioned as a three-door four-seat SUV, while Yue Ye Plus is positioned as a five-door four-seat SUV.