In recent years, the rapid development of various new business entities has become an important carrier for the development of modern agriculture, and this trend has also forced the agricultural industry to usher in a new transformation and upgrading.
First of all, unlike the traditional decentralized operation of small farmers, the new agricultural business entity is market-oriented, with a larger scale of production and operation and better efficiency. It attaches more importance to the effect and cost performance of agricultural materials consumption, and pays more attention to the input-output ratio of agricultural production technology and services. Therefore, high-quality enterprises that have advantages in products, services and prices, and can really create economic benefits will gain a broader market space.
Second, new business entities need to rely more urgently on agricultural technology and services to reduce their production costs and improve production efficiency. The modern agricultural comprehensive service industry is entering the fast lane of development, which can open up the whole agricultural industry chain and provide diversified, professional and precise services from planting technology, field management, flight prevention plant protection, fruit purchase and sales, etc., and is bound to gain a higher market share and industry influence in the fierce market competition.
In addition, agricultural enterprises should also actively introduce the Internet in production and operation to improve the efficiency of information dissemination and sales. Enterprises can build their own e-commerce or join other e-commerce platforms to display product name, manufacturer, specification, price and other information on the Internet, so that farmers can trade clearly and clearly, and solve the pain points of the traditional sales model, such as price increases and inflated prices. At present, some leading agricultural enterprises have taken the lead in exploring this model.
It is worth noting that the development of new business entities has changed the sales model of enterprises. For agricultural retailers, it is time to think further about how to keep themselves from being eliminated in this transformation. In recent years, many large enterprises have chosen to cooperate directly with large growers or assist dealers in developing large growers. In reality, even the fertilizer demand of a large grower is far greater than the annual sales volume of retail outlets. By providing targeted technical services for large planters and solving the practical problems of large planters, enterprises can better promote the rapid growth of sales. The continued development of this model will inevitably weaken retailers' sales, and how retailers can protect themselves in this transformation is a question that needs to be considered urgently.
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Please indicate in the following format for reprinting: Source: Agricultural Resources Herald Author: Ding Jiahui Editor: Chen Ran Review: Wang Meihong Producer: Zheng Hongyan