Yesterday, we paid attention to the situation of the automobile industry's trade-in and car energy exchange, due to the policy blessing, the company's efforts, and indeed brought a lot of benefits to consumers (previously reported: [Reporter visited the "old for new" (1)] car energy exchange "old for new" discounts! ）。 What is the situation of consumer goods such as home appliances, home decoration, kitchen and bathroom mentioned in this round in terms of trade-in, and can consumers enjoy actual convenience and benefits?
Dismantling the old machine, sending the new machine, and installing the new machine are the "three steps" of replacing the old with the new, and the home improvement products are also the same steps, however, the reporter found that the previous three steps were not smooth, and many consumers were stuck in the first link, and the old was dismantled. The reporter searched on the Internet and found that there are contact information of second-hand recycling companies on many platforms, but they cannot perfectly solve the problems of consumers, some items are recycled at a very low price, and there are many items that they do not recycle. For old communities without elevators, the staff will also charge a handling fee at their discretion.
The reporter came to Ms. Wei's home in Qiaoxi District, Shijiazhuang City, Ms. Wei said that her washing machine has been used for two years, and now many functions can not keep up with her needs.
Ms. Wei said that now many businesses have started the trade-in policy, and there are government subsidies during the event, and the old goes to the new, and the consumption experience is very silky, saving money, time and worry. Ms. Wei said that she has a lot of electrical appliances to be updated in her home, such as air conditioners, washing machines, and color TVs in the later stage, which are to be replaced for the elderly one after another.
Shanghai Yizhixin Renewable Resources Recycling Co., Ltd. Staff: In the past two years, there have been more and more customers who have come to the door to drag the old, because this thing you sell to the scrap collector is very cheap, and the government has a lot of preferential treatment and subsidies to buy the old for the new in the shopping mall. Fifty or sixty orders a day in the main urban area of Shijiazhuang, which was less last year, has been growing ever since.
Taking advantage of the policy, Shijiazhuang's home appliance and home improvement sales enterprises have also launched preferential policies for trade-in, as well as convenient trade-in methods, hoping to activate the consumption potential of the home appliance market.
Liu Jiaojiao, General Manager of Red Star Macalline Hebei Global Home Furnishing No. 1 Store Mall: We can provide customers with free services for old and demolition, and secondly, we participate in the trade-in of brands and products, all of which are given corresponding subsidy policies. On the basis of subsidies from various manufacturers, shopping malls will also give subsidies of 300 yuan to 600 yuan.
From the perspective of enterprises, "trade-in" has become an important growth point of the 2024 market, and everyone is focusing on this direction for channel layout and marketing, and some companies are sending policies directly into the community for promotion.
Home improvement product merchants: I have been to the community four times this year, and the effect is okay. Generally, the community we go to is about ten years old, we workers dismantle the old toilet, will find some problems, need to add a sealing ring to him, to ensure that it is not easy to smell up in the future, and then install a new toilet, after the effect is very good.
For consumers, the implementation of the "trade-in" policy means that they can enjoy a better life more conveniently and affordably; For enterprises, "trade-in" means a larger market space, and it is hoped that more companies will introduce more and better supporting measures to make the benefits more convenient and make the market bigger. (Zhang Yu and Chu Weifeng report)
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