"Step on the flower mountain, hey, step on the ......"
The annual Miao Stepping on Huashan Festival has become the largest and most influential cultural and tourism activity in Pengshui, and the 2024 13th China Wujiang Miao Stepping Flower Mountain Festival and China Pengshui Water Sports Competition (hereinafter referred to as "one section and one competition") will be held this year.
Deep in the hinterland of Wuling Mountain, Pengshui, located on the bank of the Wujiang River, is the largest minority autonomous county with the largest population of Miao nationality in the country. 13 years ago, "one section and one competition" was held for the first time, and Pengshui, who was raised in the deep boudoir, came into people's field of vision, and people saw from the lively scene that there is a long history and culture, beautiful natural landscapes, heavy cultural heritage and strong ethnic customs.
Take advantage of the "one festival and one competition" to set up a cultural tourism, walk into Pengshui together, and see how Pengshui builds an internationally renowned tourist city through the festival.
Set up the stage for the festival competition
Polishing Miao Township to show off the "most dazzling national style"
In Pengshui in early summer, the sun is covered with the turquoise Wujiang River, sparkling.
With the sound of an impassioned horn, the 13th China Wujiang Miao Stepping on Huashan Festival and China Pengshui Water Sports Competition officially kicked off in 2024.
Standing in the crowd, Miao men, women and children dressed in costumes, holding hands and shoulder to shoulder, formed a circle in the square and danced to the rhythm of the music. At this moment, Pengshui boiled, and the whole city was immersed in the joy of the festival.
Looking back on history, the holding of the first China Pengshui Water Sports Competition in 2011 is undoubtedly a milestone in the development of Pengshui cultural tourism. At that time, Pengshui urgently needed to find a suitable development path for itself, and the introduction of the motorboat league not only brought unprecedented attention and popularity to Pengshui, but also injected new vitality into the development of Pengshui's tourism industry.
Peng Shui "one section and one game". Photo by correspondent Liao Wei
"This is my first time in Pengshui to participate in the Flower Mountain Festival, it is really shocking! The scene of 10,000 people dancing together made me feel the enthusiasm and unity of the Miao compatriots. At the same time, the water sports competition also opened my eyes to the superb skills and fighting spirit of the athletes. A tourist from Chongqing said.
"'One Festival, One Competition' is one of the biggest festivals in Pengshui, and it is also an important platform for us to showcase Miao culture and tourism resources. I am very proud and happy to see so many tourists coming to Pengshui to experience our passion and culture. The people of Pengshui proudly told the reporter of Hualong Net.
Pengshui is located in the Wuling Mountains, with unique natural scenery and profound cultural heritage, where the mountains and rivers depend on each other, the scenery is beautiful, and at the same time, it is the settlement of Miao and other ethnic minorities, and the national culture is rich and colorful.
These unique cultural and tourism resources, through the annual competition, have been successfully transformed into economic advantages, polishing the brand of "World Miao Township" and promoting the rapid development of local tourism.
Set up the stage with the festival competition, and sing economically. In 2023, Pengshui's GDP will increase by 8.2%, of which the number of tourists received and comprehensive tourism income will increase by 51.8% and 53.1% respectively, and it has been selected as one of the top 100 counties in terms of comprehensive tourism strength at the county level in China for five consecutive years.
Innovative ideas
Explore a new path for the deep integration of culture and tourism
Time has passed in a hurry, and the "One Session, One Competition" has also been held in Pengshui for 13 consecutive sessions, and each session has its own new ideas.
Strengthen the brand of the event. The introduction of major brand projects and high-quality events such as the General Administration of Sports of the People's Republic of China and the Municipal Commission of Culture and Tourism, as well as the Lucid Water and Lush Mountains China Leisure Sports Challenge, the Street Dance Competition, and the Southeast Chongqing Area Competition, etc., have gradually formed a number of unique cultural tourism brand events;
Show the world's Miao Township. Adhere to the combination of activities and ethnic customs, ecological resources, and traditional culture, and 10,000 people jump and step on the Huashan Festival, rafting competition, outdoor sports challenge, etc., to fully demonstrate the cultural connotation of Miao Township in the world;
Pay attention to mass participation. The annual "One Festival One Competition" has designed a series of festival activities that the masses like to see, see, hear, speak, sing, play and play, so as to achieve the participation and promotion of the whole people.
The night view of Chiyou Jiuli City. Photo courtesy of the Propaganda Department of the Pengshui County Party Committee
In the 13 years since the "One Section, One Competition" was held, Pengshui Ayi River Scenic Area has successfully created a national 5A-level scenic spot; Wujiang Gallery, Mowei Mountain, and Chiyou Jiuli City have successfully created national 4A-level scenic spots; Anzi Luojiatuo Miao Village, Shangan Zhoujia Village, and Taiyuan Spring Water Fishing have successfully created national 3A-level scenic spots; Mowei Mountain was created as a municipal-level tourist resort; Jiulicheng and Moweishan were rated as practical education bases for primary and secondary school students in Chongqing......
With the continuous holding of "one section and one competition", Pengshui's cultural tourism industry has gradually formed its own characteristics and advantages. On the one hand, relying on its own unique landscape and national culture, Pengshui has created a number of cultural tourism products with local characteristics; On the other hand, Pengshui actively introduces external resources and cooperates with major brand projects and high-quality events to continuously improve the quality and influence of the festival.
"With the continuous expansion of the influence of 'one section and one competition', the people of Pengshui have also received real development dividends." The relevant person in charge of Pengshui County introduced.
At this time of year, local catering is booming, and various special foods, homestays, and transportation routes come into being, providing tourists with a more convenient and comfortable travel experience. In addition, Pengshui also relies on the "one section and one competition" to actively build emerging industries such as ecological agriculture and rural tourism to further expand the space for local economic development.
From the initial attempt to today's branding and industrialized operation, Pengshui's "one section and one competition" has not only become the most large-scale and influential cultural tourism activity in the local area, but also explored a new path in line with the deep integration of Pengshui's cultural tourism.
Be sure of your faith
Take the cultural road to build an international tourist city
Nowadays, "one section and one competition" has become the popular cultural tourism IP of Pengshui, bringing Miao Township, which is raised in the deep boudoir, into people's field of vision.
"Pengshui is the ethnic minority autonomous county with the largest population of Miao nationality in the country, and we are accelerating the construction of an internationally renowned tourist city with national characteristics." The relevant person in charge of Pengshui County introduced little.
In line with international standards, it also puts forward higher requirements for the quality of Pengshui tourism.
In order to make good use of the national characteristics of "Miao Township in the World" and continuously upgrade humanistic tourism, Pengshui aims to build a demonstration area for the integrated development of industry, city and landscape in ethnic areas, comprehensively sorts out the Miao cultural elements with Pengshui characteristics, and integrates them into all aspects of the tourism industry such as travel, shopping, entertainment, housing and transportation, highlighting the charm of cultural personality.
Saddle Miao Village. Photo courtesy of Pengshui Culture and Tourism Committee
Among them, in Miao food, it not only creates popular food, but also creates a high-end Miao Wang banquet, so that food becomes a commodity; In Miao embroidery, it not only looks at the experience, but also extends the industrial chain and becomes a tourism product; In terms of Miao art, inherit and carry forward the skills of the Miao family, and let tourists participate in the interaction of some folk skills in a dynamic way; In Miao Song, continue to improve the popularity of Miao Song; In terms of Miao dance, we should further choreograph various forms of Miao dance, encourage the teaching of Miao dance, and let Miao dance be passed on.
At the same time, we will promote the construction of Wujiang Gallery Water Sports Park and Wanzu Water Sports and Leisure Town, improve supporting projects such as wharves, cruise ships, and water amusement facilities, enrich water events and water experience and other water-friendly projects, plan and build the Mowei Mountain to Ayi River Tourism Cableway Project, promote the formation of a large loop of Wujiang Gallery Tourism Demonstration Belt Tourism Route, accelerate the high-standard construction of projects such as the Southeast Chongqing Convention and Exhibition Center and reception facilities, improve reception capacity and service levels, and build a "pleasing eye on the river, nourishing the heart on the shore, and maintaining health on the mountain" The three-dimensional development model of the city.
Since 2023, the "Road to the Integration of Characteristic Agriculture and Tourism" has been selected as a "Case Study of Tourism for Rural Revitalization" by the World Tourism Alliance, with the number of overnight tourists in Pengshui increasing by 21.1%, the total retail sales increasing by 9.2%, and the added value of the service industry accounting for 46.2% of GDP.
The reputation of Pengshui's "World Miao Township" is worthy of its name, and it has reached a new level of cultural and tourism development, and the county's tourism development has also moved from small and scattered in the past to focusing on improvement.
The whole Pengshui has become more energetic because of this.
Editor: Zhu Xidong