It's up again! Rioja has been popular all the way, and hard power and soft brands are indispensable

At this difficult "turning point"

The average export price of Rioja hit a new one

High hard power and soft brands work together

Under the long-tail effect, there will be a hit

The average export price of DOCa Rioja wines in 2023 reached a record high of 5.47 euros per liter, an increase of 1.3% compared to 2022, according to the latest report from the Observatorio Español del Mercado del Vino.

Although the increase may not seem significant, it is a milestone in the history of Rioja wines. Looking back on 2023, the global wine industry has struggled to survive in the face of adversity, and it is rare that Rioja wines are still strong. This highlights not only the quality and recognition of Rioja wines in the international market, but also the adaptability and positioning strategies of producers and marketers in the region.

In the Chinese market, the Rioja production area, which has been making continuous efforts for many years, has also embarked on a road of "customized" promotion, and the official leadership of the Rioja production area has not only made the cross-border recruitment of Rioja ambassadors bloom all over the country, but also the [Rioja Online Exhibition Zone] launched by the United Wine Drinker has become more and more echoed in the hearts of the majority of wine lovers.

In the past three years, there are 80+ wineries in Rioja Winery, which have entered the online exhibition area, and 500+ wines have been displayed online, covering more than 90% of sub-production areas, varieties, and wine types.

D.O.5 Hispanobodegas-Bodegas Valdelacierva

西班牙人酒庄D.O.5-华伦天使酒庄

D.O.5 Hispanobodegas is a group of wineries made up of three appellations, including the Bodegas Valdelacierva Warren Angel in the Navarrete region, located in the heart of Rioja Alta Alta in the Navarrete region.

The winery's homepage is marked with the international V-Label icon supported by the European Vegetarian Alliance, which is an internationally protected and recognized label for vegetarian and vegan products, meaning that the winery is able to meet the requirements of vegetarians. At the same time, the winery is also certified to the IFS international food standard, and most supermarkets in Europe require suppliers to pass the IFS audit when selecting food suppliers.

Domain of Queiron

Château Château

Château Châtea Historically, the locals have made wine in the ancient winemaking caves of the village of Kerr, and the architectural structure of Château Ciron also mimics the ancient caves, using the natural slope to create four different floors, the top floor is the grape receiving area, which makes full use of Kerr's ancient winemaking method, gravity flow, to gently treat the grapes.

The region has a history of viticulture dating back to the Middle Ages, with the earliest recorded date dating back to 1327. In addition to the winery itself, Château Châtea The winery has always valued the biodiversity of the vineyards, allowing wild animals and domestic livestock to live in the vineyards, which is a natural way to limit the vitality of the vines.

Bodegas Eguren Ugarte

Château Egulen

Château Egulen is one of the oldest and most well-known wineries in the Aravesa region, with 130 hectares of its own vineyards in the region. Since 1870, it has been passed down to the sixth generation.

Egulen's product line is rich and its positioning is relatively more people-friendly, which is a typical big brand and is not expensive. Led by winemaker and head of the winery, Pablo Martínez Urigüen, the winery uses aerial remote sensing, aroma precursor research and smart harvesting techniques to manage and study the vineyard in an attempt to produce higher quality wines.

Bodegas Faustino S.L.

Pfister Group

In 1861, the founder, Illette Martínez, came to Rioja and bought a vineyard. In 1960, the Pfister brand was established. For the past 159 years, it has been run by founder Eleuterio Martínez Arzok and his children.

In 2005, the current King Felipe VI of Spain brought Pfister V to China with a Spanish business delegation, and Pfister V became the first bottle of Rioja wine to enter the Chinese market.

Luis Saenz Winery and Vineyards

Louis Sainz Winery and Vineyards

Located in the El Cortijo district, in the heart of Alto Rioja. Dominated by high limestone clay soils, the vineyard is one of the oldest vineyards in the entire Rioja appellation, and has survived for three generations.

THE CURRENT OWNER OF THE ESTATE, LUIS JUAN SAENZ, DEFINES HIMSELF AS A WINEGROWER WHO MAKES WINES THAT CARRY THE GLORY OF HIS FAMILY, SO HE TAKES THE FAMILY NAME LUIS SAENZ, COMBINING TRADITION AND CULTURE AND CONSTANTLY INNOVATING.

Finca Valpiedra S.L.

Finca Valpidra S.L.

The winery is owned by the Martínez Bujanda family. In 1889, the Martinez family began to grow grapes, and after a few decades, it was decided to create a winery that could fully realize the potential of a single vineyard, and in 1999 the winery was officially opened to the public. The winery has been a member of the Grandes Pagos de España (GPE) since its inception, and only 30 wineries in the country have been selected.

The winery is ideally located thanks to the protection of the Cantabria mountains from the cold north winds. The winery has 80 hectares of vineyards, divided into 14 plots, located at an altitude of about 400 meters, and is planted with Tempranillo, mainly grape varieties, dedicated to the production and promotion of high-quality wines.

Bodegas Forcada

Forta Old Vine Winery

The vineyards are located in the heart of the European Union's Biosphere Reserve, where the vines are grown at an altitude of 700 meters above sea level, and all the organic grapes are harvested by hand and transported to the winery by manual trailers.

In 1910, Marcos Forcada inherited a vineyard from his father, which survived phylloxera attacks and has been preserved to this day, resulting in the 130-year-old vine Grenache. Later, the fourth-generation owner, David Forcada, began to think about building a new and more modern winery.

Bodegas Franco Españolas

Frankish Spanish winery

As the name suggests, the wine is probably the Franconian Spanish winery, a joint venture between the French and the Spanish in 1890. Later, the French sold their shares and left in 1920, and the winery was fully owned by the Eguizábal family, a Spaniard. As the winery's international influence grew, it attracted visits from celebrities such as King Alfonso XIII of Spain and Ernest Hemingway.

In 1984, businessman Marcos Eguizábal bought the winery, which led the development of the winery with an avant-garde attitude, and the brand image of Diamante and Bordón became more and more dynamic, and the winery was awarded "the best place for innovative experiences in wine tourism", becoming a landmark winery for relaxation and relaxation in Rioja.

Isidro Milagro Winery

Miracle Winery

Miracle Winery, one of the top 10 wineries in Spain, has sub-wineries in many regions throughout Spain. In the Rioja region alone, Château Miracle has a total of 1,900 hectares of vineyards, located between 300 and 750 meters above sea level, covering classic international varieties and local unique grapes.

In 2002, Château Miracle built its first winery in Rioja, and in less than two decades, Château Miracle has exported 85% of its total sales and now has international trade operations in 72 countries and regions around the world. In addition, the Château de Miracle family has deep commercial roots in both the fruit and olive oil sectors in Spain.

Bodegas Juan Carlos Sancha

Juan Carlos Winery

Run by Juan Carlos Sancha, professor of oenology at the University of Rioja de Rioja, the winery has 24 hectares of its own vineyards, all located five hectares from the D.O.Ca border, which reduces the vitality and yield of the vines to a certain extent, resulting in wines that are highly intense and fresh.

In the Rioja appellation, Professor Sancha established the first winery to use indigenous niche varieties for commercial wine production. The winery grows small but diverse grapes, such as Tempranillo Blanco, Maturana Tinta, Maturana Blanca, etc., all of which are niche varieties that have been gradually rescued from extinction and replanted for winemaking.

Bodegas Lozano

Lozano Winery

The winemaking business of the Lozano family began in 1853 with the widespread cultivation of the Aíren white grape variety in the vineyards. It wasn't until 1974 that the founder's grandsons officially took over the estate, and the winery's performance grew exponentially. Over the years, four generations of the family have devoted themselves to winemaking, always working hard and using traditional techniques in the winemaking process.

Throughout, the winery has maintained a tradition of respect and care for the land. In Rioja Alavesa, the winery has 36.5 hectares of vineyards, rich in calcareous clay soils, planted mainly with the soul varieties of Tempranillo and Viura.

LAN Wineries

Lan Winery

Founded in 1972, Château Lan has 260 hectares of vineyards with 60-year-old vines. The name Château Lan is made up of the initials of La Rioja, Álava and Navarra, the three sub-appellations of Rioja DOCa, and has become a benchmark for the Rioja appellation thanks to its high reputation and strength.

Obviously, it can rely on Huang Xiaoming's aura to break through the wine circle, but Lan Winery has to rely on the strength of being selected as one of the "Top 100 Wineries in the World" by Wine Spectator for 4 consecutive times to conquer thousands of wine friends. More than 30,000 oak barrels are stored in the winery, and most of the wines are aged in more than two oak barrels and bottled at a constant temperature and humidity for 9 to 36 months, so that the aromas, layers and aftertastes form a subtle fusion in the barrels.

If Rioja red wine is a Spanish treasure, then Rioja white wine can be called the "white moonlight" in the hearts of thousands of wine lovers. Today, Rioja white wines are slowly gaining a cult following, and each vintage is improving, constantly refreshing people's perceptions.

As the summer heat and heat draw closer, so does the demand for white wine. Next, please follow the footsteps of Bill Liu, the official certified lecturer of Rioja production area, to open the "bottle world" of Rioja white wine, welcome everyone to scan the code in advance to pre-register, and start on time on May 21, remember to come and watch the online live broadcast~