New Gansu Gansu Daily reporter Anton Wang Ruijun Bai Yongping
In Zhangjiachuan County, Tianshui City, almost everyone knows about Su Jianming.
Relying on the first pot of gold from collecting waste products, Su Jianming set up a seasoning stall in the farmers' market, and with his unique preparation technology and decades of honest management, he created his own "seasoning kingdom" in Zhangjiachuan.
In the 80s of the 20th century, Su Jianming set up a stall to sell condiments. In 2003, Jianming Halal Food Factory was established, and in 2006, Zhangjiachuan Jianming Halal Food Co., Ltd. was registered. In 2007, with the support and help of the county party committee and the county government and relevant departments, Zhangjiachuan Jianming Halal Food Co., Ltd. became the first batch of enterprises to settle in the central industrial park of Zhangjiachuan County, opening the road of innovation in the development of the food industry, and Su Jianming also became a veritable "seasoning king".
Zhangjiachuan Jianming Halal Food Co., Ltd. produces a series of products. (Data map)
In 2017, Su Jing's son inherited his father's business. Like Su Jianming, Su Jingfan attaches great importance to product quality. He started from strengthening internal production management, and implemented nearly 200 internal control technical standards that are much higher than national and industry standards. At the same time, reform the marketing model, make use of network advantages, increase the scale of online sales, and expand market influence.
"I grew up with their seasonings, and my sister is out of town, so every time I go back, I will bring a few packets of Jianming seasoning." Zhang Dianqi, a native of Zhangjiachuan, said.
After years of pioneering and innovation, "Jianming Flavor" has launched two major brands, "Su Jianming Condiment" and "Xinyang", which are mainly based on chicken essence, hot pot base and compound seasoning, with a total of more than 110 kinds of single products.
Su Jingfan introduced, "Nowadays, Zhangjiachuan supermarkets of all sizes basically have Jianming flavor products, and sales channels have also been established all over the country. Not only that, with the support and help of governments at all levels, Jianming Flavor products were exported to Malaysia, Pakistan and other countries last year. ”
In 2011, "Jianming Flavor" began to produce and sell hot pot and spicy hot soup bases. This year, after Tianshui Malatang became popular, Su Jingfan seized the opportunity and introduced a new production line at the end of March, which greatly improved the production efficiency of the product. At the same time, a new chili oil package was added to the spicy hot sauce package, and the original price was maintained. Once launched, the product was quickly embraced by consumers. "Since March this year, 400,000 packs of spicy hot base have been sold, and the sales volume has hit a new high in 40 years, and foreign orders have been received." Su Jingfan said.
Employees of Zhangjiachuan Jianming Halal Food Co., Ltd. are packaging products. (Data map)
After the efforts of two generations of father and son, in 2013, "Su Jianming Condiment" was successfully registered as "Gansu Famous Trademark", and in 2018, "Xinyang Brand" Halal Series Condiment won the title of "Gansu Famous Brand Product", and Zhangjiachuan Jianming Halal Food Co., Ltd. also passed the ISO9001 International Quality Management System Certification and ISO22000 Food Safety Management System Certification, and won the "Tianshui Poverty Alleviation Leading Enterprise", "Top Ten National Brands of Halal Food" and "China Honest Private Enterprise" Gansu Agricultural Industrialization Key Leading Enterprise", "Specialized and Special New Enterprise", "Gansu Province Science and Technology Innovation Enterprise" and other honorary titles.
A corner of the production line. (Data map)
In 2023, Jianming Flavor will produce more than 3,000 tons of seasoning food annually, achieve an output value of more than 20 million yuan in sales revenue and more than 2 million yuan in profits and taxes.
"Over the years, while providing jobs for migrant workers and college students, we have donated more than 200 yuan to various social welfare undertakings such as the 'Resident Water Diversion Project' and the 'Hope Project'." Su Jingfan said that he will continue to uphold the tenet of "quality first, reputation first", actively undertake corporate social responsibility while continuously meeting the needs of consumers, and gradually shift the focus of development to promote the development of local agricultural industry and rural revitalization, so as to contribute to the economic development of ethnic areas.