Nowadays, the mobile phone industry is once again setting off a "price war". With the advent of the 5G era, the thousand-yuan machine market has finally ushered in a rare spring. In this fiercely competitive territory, who will become the real "volume king"?
vivo's iQOO Z8 is undoubtedly a dark horse. As a cost-effective thousand-yuan machine, it has outstanding performance in core hardware configuration and system experience, which can be called the "king of low-end machines". Its top price as low as 1554 yuan has attracted widespread attention, which makes people have to look sideways.
But with only one model, iQOO Z8, can vivo really "reign"? Industry insiders pointed out that in order to gain a foothold in the thousand-yuan machine market, it is necessary to come up with more products that meet the needs of consumers. Only by achieving both "hard power" and "soft power" can we truly lead this segment.
"Hard power" breaks through the rise of "glory of kings".
For most consumers, the core appeal of buying a thousand-yuan machine is undoubtedly "cost-effective". Under severe cost pressure, mobile phone manufacturers must work core hardware configuration if they want to stand out in this market segment.
The iQOO Z8 does exactly that. It is equipped with a MediaTek Dimensity 8200 processor, built on a 7nm process technology, which can not only bring extremely high performance, but also greatly improve the energy efficiency ratio. Coupled with up to 12GB of running memory and 512GB of storage space, the hard power of this thousand-yuan machine can be said to be beyond doubt.
In addition, the iQOO Z8 has also made good hardware choices in key areas such as screens and cameras. It uses a Direct Pixel screen with a resolution of up to 2400x1080, with an ultra-high screen-to-body ratio, and the visual effect is not inferior to the current mainstream flagship models. In terms of cameras, the dual camera combination of 64 million main camera head and 2 million ultra-wide-angle lens, plus 20x digital zoom, can also meet the needs of the public for photography.
Not long ago, the price of iQOO Z8 hit a new low, and the top version only cost 1554 yuan. This undoubtedly further strengthens the cost-effective advantage of this model, and it is easier to win the favor of consumers.
It is also based on the excellent hardware strength that the iQOO Z8 also performs well in terms of performance experience. With the help of vivo's self-developed memory fusion technology, it can achieve "12GB+12GB" large memory expansion to ensure long-term fluency. Coupled with the Dimensity 8200 chip, which has excellent power optimization, the iQOO Z8 can run smoothly in a variety of scenarios, and is not inferior to high-end models.
What's even more exciting is that vivo also equips the iQOO Z8 with a powerful 5000mAh large battery, plus support for 120W flash charging, which can easily cope with a day's heavy use. This is undoubtedly a bright spot in the thousand-yuan machine market, which greatly improves the user experience.
It can be said that vivo has put a lot of effort into the hardware design of iQOO Z8, and has truly achieved the peak of "cost performance". This also makes this model stand out in the current thousand-yuan machine market and is known as the "new volume king" in the industry.
However, hardware advantages alone are far from enough, and soft power cannot be ignored either.
Enhance "soft power" to meet challenges in an all-round way
If you want to occupy a place in the fierce thousand-yuan machine market, it is not enough to have strong hardware strength. The improvement of soft power is also crucial, and only the perfect combination of hardware strength and soft power can truly meet the multi-faceted needs of consumers.
At this point, vivo's iQOO Z8 is equally refreshing. The vivo OriginOS system it carries is a good example of this.
As an operating system independently developed by vivo, OriginOS can be said to be the best of all families. It is not only comparable to Apple iOS in terms of visual interaction and motion smoothness, but also has excellent performance in functional design and user experience. In addition, OriginOS can fully unleash the hardware potential of the iQOO Z8, further enhancing its smoothness and battery life.
Another soft power worth paying attention to is the photo experience of the iQOO Z8. It uses a 64-million-pixel main camera, plus a 2-million-pixel ultra-wide-angle lens, coupled with a powerful algorithm, which can bring users a good photo experience. Whether it's a daily selfie, a landscape, or a portrait, iQOO Z8 is up to the task.
In addition, iQOO Z8 also supports a 20x digital zoom function, which greatly enhances the user's shooting playability. Coupled with its excellent beautification algorithm, it also performs well for selfies. For young consumers who pursue a selfie experience, these are undoubtedly indispensable highlights.
Of course, the improvement of soft power is not an overnight thing, and requires continuous investment and optimization and iteration by manufacturers. But judging from the performance of the iQOO Z8, vivo has undoubtedly begun to pay attention to this and has achieved good results.
It can be said that with outstanding hard power and continuous improvement of soft power, vivo iQOO Z8 has undoubtedly become the "new king" of the current thousand-yuan machine market. It not only performs well in core parameters, but also in detail optimization and user experience, which can be described as an "all-round" leap.
Stand on the shoulders of the "giants" and move forward
With the rise of the iQOO Z8, vivo has undoubtedly taken a big step. However, in this uncertain market environment, it still needs to face more challenges if it wants to truly become the "king of thousand-yuan machines".
First of all, vivo needs to have in-depth insight into consumer needs and continuously optimize products to meet the personalized needs of different groups. At different prices and in different scenarios, it is necessary to come up with models that meet the expectations of the target group. Only by "a hundred flowers blooming" can vivo truly dominate the thousand-yuan machine market.
Secondly, vivo also needs to build a more complete product matrix with the help of ecological advantages. As the second largest mobile phone brand in China, vivo has rich channel resources and brand influence. If these advantages can be fully utilized, it will definitely bring strong support to the iQOO Z8 and future new models.