Quan Hongchan and other domestic hands were questioned about their endorsement of domestic women's clothing, netizens: The clothes do not match the temperament, and it is difficult to accept
Recently, the domestic women's clothing brand Taro Ting Clothing has attracted much attention because of a series of advertising films endorsed by diving stars, but it has been widely questioned and criticized by netizens. In this series of advertisements, the endorsement images of diving stars such as Quan Hongchan and Chen Yuxi and the clothes they wore were accused of being "incompatible", which caused a lot of turmoil.
As an emerging domestic women's clothing brand, Taranting Clothing has been actively promoting its brand with the help of star effect since it announced that it has become the official fashion partner of the Chinese national diving team. However, this attempt does not seem to have the desired effect and instead puts the brand in an awkward position.
In the commercial, Quan Hongchan, Chen Yuxi and other diving stars appeared in the "Little Fragrance" vest with jeans in taro court costumes, but such a look was not recognized by netizens. On the contrary, many people think that these costumes are seriously inconsistent with the temperament and image of diving stars, and some people even bluntly say that "I can't stand it".
On social media, comments from netizens came and went. Some people question the aesthetic vision of Taro Ting's clothing, thinking that the design of these costumes is too old and rustic; Some people criticize the brand for lacking consideration when choosing a spokesperson, and not choosing the right clothes according to the characteristics and temperament of the star; Others expressed dissatisfaction with the brand's promotional strategy, believing that it relied too much on celebrity power and neglected the quality of the product itself.
In the face of questions and criticisms from netizens, Taro Ting Clothing has not yet made a positive response. However, this incident has attracted widespread attention from all walks of life. Many people have begun to re-examine the relationship between celebrity endorsements and brand image, and have called on brands to pay more attention to the real needs and feelings of consumers when promoting products.
For diving stars such as Quan Hongchan and Chen Yuxi, this endorsement experience is undoubtedly a lesson. They need to be more cautious and rational when choosing brands and products to endorse to ensure that their image and reputation are not damaged. At the same time, this also reminds other celebrities to pay more attention to the quality of the product and the image of the brand when endorsing, so as not to fall into a similar embarrassing situation.
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