Zhou Hongyi's new business territory: Internet celebrity economy and live streaming
Zhou Hongyi, the founder of 360 Company, has recently appeared frequently in the live broadcast room, communicating and sharing with Internet celebrity anchors, and also suggesting that celebrities change careers to become Internet celebrities. This series of actions was interpreted by the outside world as his intention to enter the live streaming industry. Zhou Hongyi himself denied the rumors, but said that he had a strong interest in the Internet celebrity economy and the short video live broadcast business model.
Zhou Hongyi believes that the Internet celebrity economy is not equal to live streaming, and live streaming is just one of the business models of the Internet celebrity economy, and more new models will be created in the future. His focus and insight into emerging business models, coupled with rumors of Hongqi mobile phones, have given him some basis for his intention to enter the live streaming industry.
Zhou Hongyi's views on the Internet celebrity economy and live streaming
Regarding the Internet celebrity economy and live streaming, Zhou Hongyi has unique insights. He believes that the Internet celebrity economy is a huge industry, which not only includes live streaming, but also includes short videos, live broadcasts, IP operations and other business models. Live streaming is just one of the business models of the Internet celebrity economy, and more new models will be created in the future.
Zhou Hongyi pointed out that the core of the Internet celebrity economy is content creation and fan economy. High-quality content attracts followers, who in turn generate revenue for content creators, creating a virtuous circle. Content creators need to constantly innovate and provide valuable content in order to stand out from the competition.
In Zhou Hongyi's view, live streaming is just a manifestation of the business model of the Internet celebrity economy. It leverages the instant interactivity of live streaming and the popularity of influencers to provide a new channel for merchandising. However, there are also some problems with live streaming, such as uneven product quality and single and boring live broadcast content. Live streaming requires continuous innovation and improvement of content quality and product quality in order to sustain development.
Red flag mobile phone rumors
It is also reported that the Hongqi brand will cooperate with ECARX to jointly build the high-end mobile phone of the Hongqi brand, bringing users the ultimate interconnected and intelligent interactive experience. This was interpreted as a suspected "red flag mobile phone" being exposed.
Hongqi is a domestic mobile phone brand with a long history, which was once prosperous. If Hongqi mobile phones really return to the market, it will undoubtedly attract widespread attention inside and outside the industry. The cooperation with ECARX is considered to be an innovative attempt by Hongqi Mobile in terms of marketing.
ECARX is a company focusing on the field of Internet live streaming and short video, with rich experience in live streaming. If Hongqi Mobile cooperates with ECARX, it is likely to inject new vitality into product marketing with the help of emerging marketing methods such as live streaming.
The basis for Zhou Hongyi's possible entry into live broadcasting
Although Zhou Hongyi has denied the rumors of entering the live streaming market, his focus on emerging business models, coupled with the rumors of Hongqi mobile phones, makes his claim that he intends to enter the industry have some credibility.
Zhou Hongyi has a unique insight into the online celebrity economy and live streaming, and he believes that this is an emerging industry full of opportunities. As a veteran internet entrepreneur, he has a keen sense and insight into emerging business models. He may seize this opportunity and enter emerging fields such as live streaming.
The rumors of Hongqi mobile phones also provided an opportunity for Zhou Hongyi to enter the live broadcast and bring goods. If Hongqi mobile phones do return to the market, it is likely to be promoted with the help of emerging marketing methods such as live streaming. As the founder of 360, Zhou Hongyi has rich experience in Internet marketing and is fully capable of providing marketing strategies and support for Hongqi Mobile.
Zhou Hongyi frequently appeared in the live broadcast room, communicated and shared with Internet celebrity anchors, and also suggested that celebrities change careers to become Internet celebrities, which were also interpreted as his intention to enter the live broadcast industry. Although he denied the rumors, these actions at least show that he has a strong interest in the influencer economy and live streaming.
Zhou Hongyi's attention to emerging business models, rumors of Hongqi mobile phones, and his frequent appearances in the live broadcast room all provide a certain basis for his intention to enter the live streaming industry. It remains to be seen what exactly he will do.
Zhou Hongyi believes that the Internet celebrity economy is not equal to live streaming, and live streaming is just a manifestation of the business model of the Internet celebrity economy. He has a unique insight into emerging business models and believes that this is an emerging industry full of opportunities. The rumors of Hongqi's mobile phone also provided an opportunity for him to enter the live broadcast and bring goods. Coupled with his frequent appearances in the live broadcast room, it provides a certain basis for his intention to enter the industry.
It remains to be seen what actions Zhou Hongyi will take. But what is certain is that as a veteran Internet entrepreneur, he has a keen sense of smell and insight into emerging business models, and he is likely to make a difference in this field in the future.