The chaos of the rural local chicken market: from "pure natural" to "pseudo-local chicken"
Preface
Rural chickens have always been loved by consumers, and their pure natural breeding and unique taste have become an important reason for consumers' choice. However, with the emergence of market chaos, more and more "pseudo-local chickens" have poured into the market, consumers' trust in local chickens has gradually declined, and the phenomenon of choosing instant chickens has become more and more common. What kind of problems are hidden behind the chaos in the rural chicken market? And how to solve these problems, so that consumers can re-understand and love local chicken?
First, the charm of traditional rural chickens
1. Pure natural farming
The breeding process of rural chickens is very natural, the breeding environment does not have any pollutants, and the feed is also green and organic, so the meat quality of the chickens is very delicious, and the taste is more unique.
2. Good taste
Compared with the instant chicken, the growth cycle of the local chicken is longer, and the feeding cost is higher, but it is precisely because of this that the meat quality of the local chicken is fuller, the taste is more delicious, and the nutritional value is richer.
3. Popularity
Due to its high-quality meat quality and unique taste, traditional rural chicken has always been loved by consumers, especially some elderly people and children, who prefer various delicacies made by local chicken.
Second, the market chaos: pseudo-local chickens are rampant
1. "Black-hearted merchants" produce pseudo-local chickens
With the hot local chicken market, more and more businesses began to get involved, and some "black-hearted merchants" began to use a variety of inferior feed, a large number of hormones, etc., in order to obtain higher profits, and produced the so-called "pseudo-local chicken".
2. Declining market trust
Although these pseudo-local chickens can be sold in large quantities in a short period of time, and the price is much cheaper than the real local chickens, consumers can easily distinguish the cats through the taste, so the distrust of pseudo-local chickens is also quietly spreading.
3. Switch to instant chicken
At the same time, due to the long growth cycle of real native chickens and the relatively scarce quantity, the time for them to appear in the market is becoming less and less, and consumers will encounter great difficulties even if they want to buy, so they begin to choose instant chickens to fill the demand for native chickens.
3. Re-understand rural chickens
1. Protection of consumer rights
In order to allow consumers to buy local chickens with more confidence, we need to establish a stricter regulatory system, conduct all-round supervision and testing of the local chicken market, once it is found that there are businesses producing fake local chickens, they must be severely punished, so that they can pay the due price for their illegal behavior.
2. Promote the real way of raising local chickens
At the same time, in order to fundamentally solve the market chaos, we also need to actively promote the real local chicken breeding methods, so that more farmers understand the scientific breeding methods, understand the importance of green breeding, so as to truly improve the quality and credibility of agricultural products.
3. The role of the consumer
Of course, consumers also play a very important role in it, they need to enhance their food safety awareness, learn to understand the source of the product, certification, etc., to choose those healthy and safe chickens, only in this way, can we provide more support and recognition for real chicken breeding.
Fourth, the future of the rural chicken market
1. Increase product visibility
For rural chicken breeders, they can improve the popularity of their products through branding, create a distinctive local chicken brand, and can promote local chicken to a wider range of consumer groups through new sales channels such as e-commerce.
2. Strengthen consumer education
At the same time, we also need to strengthen the education of consumers, so that more people can understand the unique charm of local chicken, understand the difference between it and instant chicken, so as to cultivate consumers' demand and support for high-quality food, so that they can like local chicken from the bottom of their hearts and are willing to pay for it.
3. Co-Advisory
Behind the chaos in the rural chicken market, in fact, it also reflects some problems in the entire food industry, so each of us should actively participate in it, pay attention to food safety issues, and call for stricter regulatory measures, only in this way can we protect the safety of our own and our families' tables.
epilogue
Whether it is local chicken or instant chicken, as an important source of protein, they have an irreplaceable position, and what we have to do is to enjoy the food at the same time, but also to have a keen taste buds, to be able to taste the hard work of farmers, as well as the gift of nature, I believe that with the joint efforts of everyone, the rural chicken market will be able to usher in better development.