Text/Yushan
Editor/Happy Superman who is happy every day
Preface
Among the recent hot topics, netizens are hotly discussing the phenomenon of "dare not buy clothes in the mall with a monthly salary of 20,000 yuan".
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Video source: @Great Wall New Media
Many consumers say that brick-and-mortar stores offer a unique shopping experience and personalized service, but the high prices are prohibitive even for middle-income groups.
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Experts point out that if physical stores adhere to the high-end and characteristic route, they can indeed attract high-income consumers, but this also means that they must accept higher consumption costs.
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In the current consumer market, e-commerce continues to attract most low- and middle-income consumers with its price advantage and convenience, making brick-and-mortar stores face increasing challenges.
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The incident spread to the Internet, and netizens in the comment area fried the pot
Shopping malls really dare not buy, you say that a polo shirt in a shopping mall brand store is hundreds of thousands of yuan, and any cat or dog dares to mark hundreds of dollars
Zara's pants are almost 500, and I'm scared
After thinking about it for a long time, I can't remember the last time I bought clothes in a physical store
If this continues, the days before the entity closes will be shorter and shorter, and I want to go back to the old days when the family was happy and shopping.
What does this mean is that physical stores exist to attract more than 20,000 customers?!
The editor has something to say
Brick-and-mortar stores are admired by many for their unique shopping experience and high-level service. In the mall, you can try on clothes yourself, enjoy instant shopping satisfaction, and get professional advice and service. This kind of experience, especially in high-end brand stores, is undoubtedly irreplaceable by e-commerce. Behind this experience is a high cost. The operating costs of brick-and-mortar stores, including rent, labor, renovation and inventory management, are much higher than those of e-commerce platforms. These costs are ultimately passed on to the price of goods, making the price of goods in physical stores often higher than that of e-commerce.
For middle-income earners earning 20,000 yuan a month, despite having a stable income, they need to be careful in the face of the high cost of living, especially in big cities. Shopping in physical stores has become a luxury, and they may be more inclined to look for better value for money through e-commerce platforms. E-commerce not only offers more competitive prices, but also further attracts customers through promotions and discounts, which is undoubtedly a huge temptation for consumers on a budget.
With the advancement of technology and the popularization of mobile Internet, the user experience of e-commerce platforms is also constantly optimized, and the convenience of shopping has been greatly improved. Consumers can compare prices, check product reviews, and even "try on" clothes using augmented reality on the go. This new type of shopping has gradually changed people's consumption habits, making e-commerce occupy a place in the market.
The challenge of brick-and-mortar stores is not just about price competition from e-commerce. As consumers demand more from the shopping experience and quality of service, brick-and-mortar stores need to find new ways to increase their appeal. This may mean a greater focus on service and experience, providing values that cannot be conveyed through screens, such as personalization, professional consulting, and excellent after-sales service. These are all advantages that e-commerce is difficult to fully replicate.
The competition between brick-and-mortar stores and e-commerce is not a zero-sum game. For consumers, more choice means more power. Brick-and-mortar stores will be able to continue to hold a foothold in the market if they can adjust their strategies, leverage their strengths, and find ways to coexist with e-commerce. At the same time, consumers' consumption concepts are gradually maturing, and they are beginning to choose shopping channels more rationally, which is a positive signal for the healthy development of the entire market.
What do you think about this?
#网友##评论区##挑战30天在头条写日记##专家谈为何不敢在商场买衣服#
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