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Copywriting丨Entertainment No. 8 Weekly Diary
Editor丨Entertainment No. 8 Weekly Diary
I didn't expect the popularity of "Singer 2024" to be so high, and it actually brought up the popularity of domestic entertainment variety shows! But it only ranks third on the overall ratings list.
There are a lot of variety shows in May, but there are not many that can rank in the ratings.
"Let's Run", the king of variety shows that year, has now become the bottom of the variety shows in the same period.
Why is that? Next, let's take a look at the eight variety shows that have been ranked on the recent hit list and see how their ratings and reputation are!
"Singer 2024" is back, and Mango Supermedia once again shows the style of a variety show giant
In the vast world of the entertainment industry, the prosperity and decline of variety shows are like the change of seasons, there are always new flowers blooming, and old buds withering.
When "Singer 2024" returns again, it is like a clear stream, instantly stirring up thousands of waves in the entertainment industry, not only making discussions on social media one after another, but also making the stock price of Mango Supermedia rise, which undoubtedly once again verifies the commercial value of high-quality variety shows.
The return of "Singer 2024" is undoubtedly a restart of an audio-visual feast.
The gathering of new and old singers has injected new vitality into the show while maintaining its traditional charm.
Among them, the dazzling performance of overseas singers is particularly eye-catching, and the exotic scenery and musical talent they bring to the audience brings a new feeling.
Na Ying, the leader of the domestic music scene, followed closely behind, winning unanimous praise from the audience with her profound musical skills and unique voice charm.
Netizens have called for domestic singers, and for a while, the discussion about "Singer 2024" has become a hot topic on social media.
Despite the great popularity brought by the return of "Singer 2024", it did not reach the top of the comprehensive ratings list, ranking only third.
This can't help but make people think, in today's era of endless entertainment programs, what kind of variety shows can really capture the hearts of the audience?
As a leader in the variety show industry, Mango Supermedia naturally has its own unique secrets.
In addition to ace programs like "Singer 2024", Mango Supermedia also has a series of variety show hits, each with its own characteristics, forming a force to be reckoned with.
These programs not only meet the audience's demand for entertainment, but also invisibly convey positive energy and guide the social atmosphere.
Different from other video giants, Mango Supermedia pays more attention to the placement of advertisements and the conversion of income in the production of variety shows.
The successful application of the advertising revenue model has made Mango Supermedia occupy a pivotal position in the variety show market.
The success of variety shows is not only reflected in the ratings and word-of-mouth, but also in the commercial value behind them.
It is through careful planning and operation that Mango Supermedia has brought the commercial value of variety shows to the extreme.
In the inventory of variety shows, it is not difficult for us to find that although some programs used to be beautiful, they gradually lost the attention of the audience over time.
For example, "Let's Run: Season 8", although it still maintains a high level of production, the audience has developed visual fatigue for the game links and guest lineup in the show, which has caused the ratings of the show to gradually decline.
And "Extreme Challenge" disappointed the audience because of the disbandment of the original cast and the lack of interest of the new lineup.
There are also some variety shows that have been revitalized in continuous innovation.
For example, "Splendid Garden", with Zhang Songwen as the core, the unscripted shooting method allows the audience to see the real life status of the stars, which has won the love of the audience.
And "Hahahahaha" won the favor of the audience with the stability of the permanent lineup and the realism of experiencing life, and the funny way of the mouth cannon also made people laugh.
The strategy of "Riding the Wind 2024" was successful, inviting all kinds of guests to participate in the show, which made the popularity continue to rise; And although "Singer 2024" made a mistake in the selection of people, it hit the right one, triggering a chain reaction and making the audience have more expectations for the show.
In the world of variety shows, the audience's choices are diverse.
They love shows that bring laughter and emotion, but they also crave authentic, in-depth content.
As a variety show producer, you should continue to explore new ideas and ways to meet the different needs of the audience.
For other video platforms, Mango Supermedia's successful experience is undoubtedly an example worth learning from.
They should learn from Mango Supermedia's innovative spirit and accurate grasp of commercial value in the production of variety shows, and at the same time explore more innovative paths based on their own characteristics.
Investing in the production of online dramas, grasping the hearts of the people on the Internet, and deeply cultivating subdivided fields are all directions worth trying.
The birth of a popular program often means an opportunity for market reshuffle.
In the highly competitive battlefield of the entertainment field, only by constantly digging for gold and maintaining innovation can we maintain our advantage.
The success of Mango Supermedia is not only because they have a number of excellent variety shows, but also because of their keen insight and accurate grasp of the market and audience needs.
On the stage of variety shows, every attempt is an exploration of the unknown, and every breakthrough is a self-transcendence.
As a leader in the industry, Mango Supermedia has always maintained a sense of awe for the market and a desire for innovation.
They understand that only by constantly challenging themselves can they be invincible in the highly competitive entertainment market.
Mango Supermedia's success didn't happen overnight.
In the highly competitive entertainment market, they have also faced various challenges and difficulties.
However, they have always maintained the persistent pursuit of their dreams and the courage to face difficulties.
They continue to learn from the experience and practices of other excellent programs, and at the same time, they also constantly reflect on and summarize their own shortcomings and mistakes.
It is this spirit of continuous improvement and courage to break through that makes Mango Supermedia go further and further on the road of variety shows.
In this era full of variables and opportunities in the entertainment field, Mango Supermedia has successfully created a batch of excellent variety shows with its keen insight into the market, persistent pursuit of innovation and careful team building.
These programs have not only won the love and trust of the audience, but also invisibly promoted the development and progress of the entire entertainment industry.
Looking forward to the future, Mango Supermedia will continue to uphold the core concept of "innovation, quality, and service", and continue to explore new ideas and ways to bring more exciting variety shows to the audience.
They will also continue to pay attention to market changes and changes in audience demand, and constantly adjust and optimize their strategies and tactics to cope with the increasingly fierce market competition.
We believe that under the leadership of Mango Supermedia, the entertainment industry will usher in a better tomorrow.
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