What is the reason for the all-new 5 Series family's record sales in April? Is there anything that can be done to change that?

Snail Car Chronicles

2024-05-14 10:10Posted in Guangdong automotive creators

A friend recently wanted to change his car and asked him what the new BMW 5 Series looked like, so I asked him to give him some advice. At this time, I remembered that there is such a car, it has been on the market for 4 months, I have not seen the road running in Shenzhen, you dare to believe it, have you ever seen the new model? I went to rent a car before May Day, and I saw one in the store, but according to them, it can be rented out for a few days in January and February, and now there is no one to ask! As a world-renowned model born in 1972, the BMW 5 Series has conquered countless car lovers with luxury and handling.

So why does the new 5 Series have such a low sense of existence? I checked the sales volume, and 3,874 units were sold in March, which is really unbelievable, you must know that the old model used to easily sell more than 10,000 units a month. The sales volume for April has not yet been announced, but it sold a total of 2,489 units in the first three Mondays, and it may be difficult to exceed 3,500 units in April. As a comparison, the Mercedes-Benz E-class among the three brothers of the "56E" sold 9,690 units in March, and the Audi A6L sold 16,505 units. Is there any solution?

Speaking of reasons, I think most people say that the most laggarded is the new exterior design, after all, this is a face-looking society. It is MEGA who shares the same disease, but the ideal is not only in the design, the core point is that the price of more than 500,000 does exceed market expectations. But the new 5 series is not like this, there is no problem with its own product power, compared with the old model has been upgraded a lot, and there is a discount of about 30,000 yuan in only four months on the market. With so many buffs stacked together, it stands to reason that they should be stable, but sales still can't pull up, so it's obvious where the problem is, right?

However, I personally think that the appearance design is not good-looking, in fact, it is just an inducement, and the core reason is that the price and configuration are upside down! The starting price of the previous generation BMW 525Li is 436,500 yuan, and the new model has increased by 3,400 yuan, but the configuration and performance do not match its price, strictly speaking, it is far from the current perception of consumers. It's 2024, BMW is still playing the set of high and low power, with more than 400,000 cars starting with only 190 horsepower and an acceleration time of 8.2 seconds per 100 kilometers. Everyone knows what the performance and configuration of new energy vehicles at the same price are like, and the configuration of the new 5 series may not be so high, so the power must start at least 258 horsepower to be considered in line with the times, right?

Many people may say that the person who really buys it doesn't care about the performance, but they really don't care or they have no choice but to be forced to accept it. And I see that the tone of its publicity has changed, in order to avoid the slots of appearance, it is said that the new 5 series is created for young consumers, although young people have a high degree of acceptance of personality alternatives, but performance is also wanted? The replacement cycle of most traditional fuel models is six or seven years, and according to the current development speed of new energy vehicles. In less than three years, the 100,000-level model will definitely be able to catch up with the fuel 5 Series in terms of performance. BMW's main focus is to control well and be suitable for the image of a sports car that it drives, but it is such a car, and its performance is far behind the large army, which can't be regarded as a pity, right?

If we can understand the performance of the new fuel 5 series, then the BMW i5 itself is in the field of new energy, but its performance is also mediocre. The price starts at 439,900 yuan, but there is only one rear-mounted single motor, with a maximum power of 210 kilowatts, a peak torque of 410 Nm, and an official acceleration time of 6.7 seconds per 100 kilometers. If the 400,000-level domestic electric sedan also performs like this, I can't imagine what it will be sprayed into! In terms of battery life, the i5 has a pure electric range of 567 kilometers under CLTC working conditions, not to mention how much discount it will actually make, more than 200,000 domestic trams are more than this level, right? So it's understandable that it only sold 90 units in March.

Write at the end

And the tram is not only powerful, but also intelligent! BMW i5The car machine is BMW OS 8.5, although it has the blessing of 8295 chips, but you want to get the same human-computer interaction experience as domestic new energy at the same price, then you may not be able to do it for the time being, because the software level has not kept up. So how can BMW improve to save the 5 Series' sales? Will you continue to support it? This question is handed over to everyone, welcome to leave a message in the comment area to discuss!

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