- Chief Business Intelligence
- Chief Business Intelligence
Introduction: A "movement" with the participation of the whole people, the elderly patronize every day, and the proportion of young people is as high as 80%, and the annual surge is nearly 227%.
Bian Que, a famous doctor in the Qin Dynasty, began to lay out, and the "Yellow Emperor's Neijing" was compiled into a book, which was called "Chinese evil art" overseas.
Today, this "campaign" has lasted for thousands of years, and the market size is more than one trillion yuan.
It used to be the domain of the elderly, but now it has evolved into a "new culture" for young people.
In fact, this is the desire of the people and the trend of the times.
The health bureau of the times, the more you push, the more enjoyable it becomes
Putting wolfberries in a thermos cup is no longer a compromise for middle-aged people, going to the hospital to do "big health care" is no longer the exclusive secret of the elderly, and the rhetoric of "cephalosporin with wine, I have it in the world" is even more miserably spurned by young people.
"Massage after work" has become a new trend, and this topic has even appeared on the hot search, the world is really getting more and more incredible!
According to Consumer Reports, since December 2023, the search volume of TCM physiotherapy centers in Meituan has increased by 227% year-on-year, with Shenzhen, Guangzhou, Chongqing, Chengdu, and Shanghai being the five most searched cities.
Among the users who search for "traditional Chinese medicine physiotherapy" on Meituan, more than 70% are 20-35 years old. There was something wrong with the health of this group of young people.
"Little lives matter" has become a wise saying of "crispy workers", and they have recently put down their arrogance: It is better to have a health bureau than a hot pot bureau and a KTV bureau.
According to the "Zhejiang Medical Online" report, the massage department of Zhejiang Provincial Hospital of Traditional Chinese Medicine has opened a night clinic since November last year, thinking that it is to relieve the pressure of daytime treatment, but unexpectedly, the pressure is even greater......
In an hour, Dr. Huang has seen 26 patients, and Dr. Huang says it is "really busy".
Source: "Zhejiang Medical Online"
At the peak, the treatment beds in the three TCM massage clinics were almost full, and there were still patients queuing outside the clinics, most of whom were office workers with poor spines.
Source: Chao News
What the hospital didn't expect was that the number of night outpatient visits in the Tuina Department was more than 2,000 per month, and more than 90% of them were young people aged 20-40.
Because according to the normal situation, spinal problems generally do not become prominent until the age of forty or fifty.
But now, the phenomenon of accelerated aging of the cervical spine not only appears in this group of "workers", but also the patients have a tendency to get younger and younger.
The First People's Hospital of Hangzhou received a 9-year-old patient, whose spine had degenerated into a 50-year-old adult, and the normal C-shaped cervical curvature had almost disappeared in her body.
The left picture shows the normal cervical vertebrae, and the right picture shows the spine of a 9-year-old girl
The TCM outpatient doctor provided her with traction, physiotherapy and other treatment methods to improve her symptoms.
A 17-year-old high school student was treated by the Department of Orthopedics and Traumatology of Zhejiang Provincial Hospital of Traditional Chinese Medicine who also had severe cervical reverse arch. The state of the spine is already like that of a sixty or seventy-year-old man, but this high school student is not so lucky, and can only be treated by surgery, such as osteotomy correction and vertebral body fusion, to improve the physiological curvature of the neck.
"Severe spinal problems can even be paralyzed without therapeutic intervention".
Migrant workers who are critical to their lives have formed a model of working during the day and massaging at night, harmonizing work and health.
Therefore, more and more "evening party bureaus" are staged in the night outpatient clinics of traditional Chinese medicine hospitals across the country.
The massage department of the Wulin Campus of Hangzhou Hospital of Traditional Chinese Medicine in Zhejiang Province is also busy. Zhou Xiang, the director of the massage department who was brought into the "Internet celebrity" by young people, also treats about 50 people a day, from morning to night, and if you want to make an appointment with him, you must make an appointment at least a month in advance.
The excessive influx of young people has not only increased the workload of the outpatient clinic, but also affected some elderly patients, one elderly patient once said, "This year's registration has become significantly more difficult, and I used to be able to register every day, but now I can only grab it twice a week during the day." ”
Because spinal problems are no longer an exclusive label for elderly patients. Due to the irregular work and life of young people, the occurrence of cervical spondylosis, lumbar disc herniation and other diseases is more and more frequent.
Therefore, the way that traditional Chinese medicine can solve problems without surgery has been favored by many young people, after all, after healing, they can happily start the mode of working workers.
There are also some young people who seem to come to check in and try massage with the mentality of "try it". But it is undeniable that this group of young people who have grown up with Western medicine are gradually joining the ranks of the health army.
A thousand-year-old legend recreates a myth
Health economy, all ages
The thousand-year-old history of traditional Chinese medicine massage is by no means made up, and the famous doctor Bian Que of the Qin Dynasty once used massage therapy to treat Prince Yu's necrosynceal disease.
Not only that, according to the historical records, "Bian Que entered Xianyang, heard that the Qin people loved children, so he became a pediatric doctor", Bian Que is also a pediatric massage saint, and the medical techniques he left behind are still widely used in the medical community.
Traditional Chinese medicine massage is also an intangible cultural heritage of China, which condenses the wisdom of the ancients.
A video of a Korean student who "reads and rejects" after seeing Chinese medicine became popular on the Internet some time ago, and the ability of Chinese medicine to ask stunned this Korean student, and every year Chinese medicine has attracted many foreign students to study across the ocean.
Nowadays, this group of young people who pay attention to the "health bureau", the rise of the "health economy" has not only brought fire to the TCM physiotherapy market. Moreover, the scale of China's health and wellness market has exceeded one trillion yuan.
According to the "Generation Z" Nutrition Consumption Trend Report, young people aged 18-35 account for 83.7% of the consumer group, and more than half of them spend 500 yuan per month on health and wellness. According to statistics, the scale of China's moxibustion industry is currently more than 10 billion yuan, and it is growing at a rate of 30% to 50% every year, becoming a popular track in the medical and health market.
Not only the physical "traditional Chinese medicine", "medicine is not as good as food", "medicine and food are not as good as food", and after the "medicine and food homology concept" was recognized by the state, more and more businessmen have devoted themselves to entering this market.
Traditional Chinese medicine coffee, ejiao milk tea, staying up late water, ginseng water and other health products continue to appear. The most popular is a product that will be launched in the summer and autumn of 2022, "a whole root of ginseng water", which has created a miracle of selling 10,000 bottles per day.
Some time-honored pharmaceutical companies have also begun to "lay out" and join the "new" Chinese medicine tea track.
For example, Beijing Tong Ren Tang will name the Strawberry Music Festival in November 2023, bringing the real ingredients of Codonopsis, red ginseng, wheat Dong and Schisandra chinensis to the festival site. Chinese medicine and music festivals are a fun combination.
Even the Baitasi Pharmacy, which has been open for 150 years, has joined this track to show the charm of a time-honored brand.
By creating special "tea coffees" such as turtle jelly latte, roselle black plum drink, monk fruit grapefruit tea, and wolfberry rose ginger tea, it has attracted many young people to check in. Even during the Mid-Autumn Festival in 2023, Chinese herbs are used to make fans, which are very popular among young people.
Nowadays, the culture of traditional Chinese medicine is slowly entering everyone's life. However, in the prosperous era of the awakening of traditional Chinese medicine culture, it is inevitable that there will be a "tumor" and destroy the ecology.
The health care tumor is not clear, and it is insulting to the "medical" door
"It's so cheap!!" It is the first feeling that most people have after reading Chinese medicine. A person's massage and massage project lasts for about 40 minutes, and after being reimbursed by medical insurance, he pays less than 50 yuan, and some netizens even posted their own set of treatments for less than 400 yuan.
TCM massage hospitals are cheap, professional, do not take injections, do not take medicines, and are cost-effective, so it is no wonder that they attract many migrant workers and elderly patients.
In fact, in a formal massage hospital or institution, to become a qualified TCM massage doctor, you must be taught by a teacher, and you can practice completely independently after at least one year.
But some "cancers" who want to make quick money obviously can't wait so long.
They think that the information of the elderly is closed, so a wave of pit abduction and abduction has made this group of "stinky fish and rotten shrimp" stink the traditional Chinese medicine industry in those years.
For example, the old man went to the health massage parlor to recharge more than 500,000 yuan in half a year, and was deceived of his life's savings.
For example, massage parlors use "suggestive words" to attract male customers to the store and attract male customers to recharge and spend.
For example, this group of people is in a health massage parlor, and the main target is middle-aged and elderly women. claimed that they owed "yin debts" when they were young, and through the master and his junior disciples, they were able to get rid of the disease and transport, and only deceived 5 people, and the amount involved was as high as more than 40 yuan.
Source: Jincheng Twenty Point Network
For example, under the guise of free foot massage, the elderly are pulled into the store, and then the elderly are coaxed to do "sky-high" physiotherapy packages with various words. 65-year-old Aunt Lin spent more than 300,000 yuan on two massage parlors in two months. A box of 110,000 yuan of "exclusive secret recipe" is only priced at 99 yuan online.
This group of people cheats money, what they lose is people's hearts, and the victims are thousands of years of Chinese medicine culture.
Netizen: Human blood steamed buns are not delicious!
Write at the end
In addition to the black-hearted merchants who deceive people under the banner of traditional Chinese medicine, which has cast a stain on traditional Chinese medicine, the massage department of the Chinese medicine hospital has to deal with the connection between the two age groups while influxing a large number of young people, so as to ensure that those who are really in need can receive timely treatment.
Don't "pick up the watermelon and lose the sesame seeds".
Some young people's blind check-in to massage hospitals has affected the number source of the elderly.
Although the poor reputation of the TCM massage market is part of the reason why young and old people flock to the hospital for help, no matter what age they are, they should be treated rationally.
With the rise of this wave of TCM culture, TCM hospitals everywhere are trying to unlock more new business. The orthopedic department of some general hospitals is even considering opening a new massage department.
Can Tuina become the traffic password of traditional Chinese medicine hospitals? For now, it's uncertain. Do you have anything to say about today's Chinese medicine culture, please leave a message in the comment area to share!
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