All the contents of this article are from official and reliable sources, and the specific information is detailed at the end of the article."
Preface
It is said that the end of the gym is running, which seems to be an exaggeration, but many companies are constantly confirming it.
No, Space, which recently has a star halo, also ran away overnight, which shocked many consumers, and some even lost tens of thousands of yuan.
In addition to Space, there is also a fitness company, which claims to be the "top" gym in China, and the chain stores are open all over the country.
And when the gym was in a state of loss, the person in charge of the company endorsed as a "special soldier", and even declared on social platforms that "I won't run away, and I am selling houses to raise money." ”
The stirring words have won the sympathy of many people.
But even so, the gym finally failed to escape the fate of the collapse, and the person in charge repaid all the consumers who trusted him with unpaid wages, store closures, and loss of contact.
He is Jin Yuqing, the founder of One Trillion Wade.
"Top-of-the-line" gym
In this era of contemporary appearance, you can see plastic surgery hospitals and various fitness and slimming companies everywhere on the street, and everyone is not surprised.
But in 2001, there was a gym called One Trillion Wade, which started business in Shanghai with fresh words such as systematic fat loss, cardiopulmonary exercise, and flexibility improvement.
And its advanced fitness mode has quickly been recognized by many fitness people.
In addition to the advanced fitness model, One Trillion Wade also creatively proposed a consumption model of prepaid card purchase, so that One Trillion Wade can quickly return funds.
These two advantages soon made One Trillion Wade grow and open 150 fitness gyms across the country, covering 12 major cities.
By 2017, the turnover of One Trillion Wade even reached 1.8 billion yuan, becoming the fitness brand with the highest turnover in the country.
In the same year, One Trillion Wade also reached an agreement with Ali Sports, a subsidiary of Alibaba, to combine Ali's sports platform and One Trillion Wade's industry advantages to jointly build Ali Sports Wade Fitness Academy and show its skills in the training of sports talents.
In addition to the advanced fitness concept, it also has a lot to do with the founder's self-marketing.
In today's parlance, it is called the "Internet celebrity" effect, what if an ordinary person leverages fitness?
It turned out that Jin Yuqing did five things right.
Special forces feelings
Feelings are an ethereal thing, but they are an emotion that every Chinese will have, such as patriotic feelings, nostalgic feelings, military feelings, etc.
And Jin Yuqing took advantage of this very well.
Most Chinese people have military feelings and cannot become soldiers, so they have a brainless worship of soldiers, especially special forces, and everyone worships them.
But Jin Yuqing was born in special forces, and he used the gimmick of this special forces entrepreneurship to make everyone defenseless against him, and even support him for no reason, just because he used to be a special forces, even if everyone is for encouragement, they will take care of his business.
But Jin Yuqing not only revealed his identity, he also told a vivid story.
Before Jin Yuqing enlisted in the army, his physique was very bad, he would catch a cold and get sick at every turn, and his parents worried about him a lot.
But after entering the army for long-term exercise, his immunity has improved a lot, plus he insists on exercising all year round, and he has never caught a cold, except for going to the physical examination every year and visiting sick relatives and friends, he has never been in the hospital for more than 20 years.
And after being discharged from the army, no matter how busy he was every day, he would spare an hour to keep exercising.
Exercise is a happy thing, so is it possible to be happy yourself and pass on happiness to others?
And so there was the birth of a trillion Wade.
And Jin Yuqing's personal preaching remarks also hit human nature directly, and said that fitness was more "noble".
Wade
It is said that whether a store is popular or not, the key depends on how the store name is taken.
Jin Yuqing moved the gym into a tall and noble office building and named it "One Trillion Wade", which can be described as very scheming.
"One trillion" is 10 to the 12th power, which means that they will give 10 points of ability in exchange for 120% satisfaction of the guests.
And the word "Wade" has a deeper meaning.
In 1987, the National Sports Association held a unique bodybuilding competition in Beijing, which was originally only for weightlifting coaches of professional teams, but there were many spectators at that time who watched and gave enthusiastic feedback.
Ben Wade, the president of the International Health Federation, who served as a judge, was shocked.
Chinese enthusiasm is the market, and after that, Wade stayed and opened the "Wade Fitness Academy".
Since then, Wade has been associated with fitness and deeply rooted in the hearts of the people.
And Jin Yuqing doesn't know Wade at all, so why does his store name have the word Wade?
And at the beginning of the opening, Jin Yuqing still called himself a Wade apprentice, what is going on?
Before working in the gym, Jin Yuqing did a lot of work, but in the end, he died without a problem.
Later, when selling health care products, he found a problem: although most gyms in China have a lot of equipment, they are like piling up the gym equipment in the park in an empty gym, and no one can even prepare to guide everyone how to use it.
How to introduce advanced fitness equipment and fitness concepts from the United States to China, there will be a big market.
If you do fitness by yourself, you still lack a big gimmick, so this "gimmick" becomes "Wade".
At first, Jin Yuqing really didn't know Wade, but after he purchased a lot of high-quality equipment from Wade College in the early stage and became their high-quality customer, Jin Yuqing had the opportunity to meet Wade, but it was just a simple exchange, but this was enough.
After opening, "One Trillion Wade" was used handily by Jin Yuqing, and instantly opened up a lot of customers for his new store.
Prepaid model
When it comes to the prepaid model, everyone is no stranger to it, and this model often appears in our lives, such as barber shops can prepay cards, kindergarten prepaid fees, and so on.
But Jin Yuqing was the first person to open the prepayment model, and his prepayment model is still the three-year, five-year, diamond lifetime card model.
It seems wonderful, but it has also acquired a lot of athletes who love fitness, so that Jin Yuqing's funds can be quickly returned and his pace of development can be accelerated.
Persona marketing
As mentioned earlier, Jin Yuqing is a special forces, in addition to these, Jin Yuqing has been operating a sports-loving personality on social platforms.
No matter how busy you are, you should insist on exercising every day, and what ultimate beauty sports bring, and have a good interaction with consumers.
There was once a female member of One Trillion Wade, because she had been unable to get pregnant, and her family was afraid that she would be under mental pressure, so they gave her a fitness card.
After Jin Yuqing learned about this situation, she also specially arranged for the coach to formulate a corresponding training plan for her.
In the day-to-day exercise, the female member's mental state became better and better, and she later became a mother of two children.
Many events such as this are wonderful moments shared by Jin Yuqing with you.
I have to say that Jin Yuqing has also done the ultimate in marketing.
The ultimate in supporting facilities
It's not for nothing that a trillion Wade dares to call the "top" gym.
In order to make consumers feel that they are worth the money, Jin Yuqing also designed an outdoor swimming pool, fresh air system, micro-circulating water system, air purification system, etc. for the gym complex.
In small details such as shower gel, it is also extremely high-end, using expensive herbal extracts.
Run
In 2020, many of Wade's gyms were shut down, and Jin Yuqing said that he was afraid of the spread of germs caused by the flowing water.
Everyone did not doubt Jin Yuqing's words.
However, as long as the shops that closed the pool in the early stage, all the stores were closed soon after.
Later, it broke out, and because of the epidemic, a trillion Wade could no longer hold on.
Is this really the real reason?
In fact, the gym industry does not have a lot of room for development, and the base of people who are willing to achieve fitness in the gym is limited.
And Jin Yuqing itself is growing by relying on the prepaid model.
When the new crowd does not join, then such a huge store will not survive, so it is not surprising that it will go out of business.
In the face of discussions on the Internet, Jin Yuqing publicized that he had raised funds and would not run away, and posted pictures of selling his house to pay off his debts.
Seeing Jin Yuqing's attitude, everyone still chose to believe, especially those employees who were ready to leave, they also slowed down the pace of leaving, and even devoted themselves to the sale of monthly, seasonal, and annual cards.
Compared with the previous three-year, five-year, and lifetime cards, this short-term card is much easier to sell, and one trillion Wade has a short-term hot boom.
But who would have predicted that this was a precursor to running away?
"Special Forces", "Wade High Apprentice", and "Fitness Expert" once collapsed.
Jin Yuqing deleted all the news on social platforms, and the person has disappeared so far, leaving only chicken feathers.
epilogue
Jin Yuqing's disappearance revealed a bloody fact: a credibility crisis.
This also leads to the reason why the current Internet celebrity economy is not so hot, everyone has been deceived a lot, and naturally their memory has increased.
But when will this kind of runaway behavior not happen to Chinese entrepreneurs again?
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