Copywriting | Fourteen North
Edit | Nanfeng
The retreat is shameful, but useful.
In the era of the rapid development of domestic films, some bad movies can't recognize the status quo, they are full of holes, their logic is boundless, and they begin to blame this and that after hitting the street at the box office.
That's right, I can't do it at the box office, it's because you don't know how to appreciate it, it's because the theater doesn't schedule films, it's dirty water that is poured on the family, anyway, it's not our movie.
There is no need for a forward shake, when it comes to withdrawing the gear, there is no need to do too much foreshadowing, and the complaint must be "There is no hot pot that can't be solved".
I'll just say it, you don't have to grab the hot pot when you barbecue.
After snatching it, these ten hot pots can't be solved.
Originally, "There is nothing that can't be solved by a hot pot" is a mediocre bad movie, the characters and plot all collapse, and the lens language is no different from that of the Internet University, and it is not the first time that everyone has watched a bad movie.
After a few days of scolding, the heat has passed, and it has passed.
However, other directors don't agree, as soon as they make a move, they are three moves-
The first trick is to sell miserably.
The short video platform is developing rapidly, as long as the film and television dramas during the publicity period will definitely be broadcast live on the video platform with the main creator.
And when the word-of-mouth box office of the movie hit the street, Ding Sheng finally appeared on the live broadcast site.
The bad movie overturned, what should the director do in the live broadcast, I think everyone's first reaction is: it sells badly.
Don't say it, you guessed it right.
In the face of netizens who don't know where they came from, shouting and supporting in the comment area, the director couldn't help but redden, and looked at everyone's support without saying a word, and the corners of his eyes gradually moistened.
The director's live broadcast crying is not a new thing in the film industry.
The director of "Five Boys Splashing in the Water" was hung up in a row, and then connected with the leading actor, and the two cried bitterly at the same time.
And at this moment, Sister Mi, who supports the KPI of the whole film, is in-
Play games.
And it's still a happy fifth row with friends, completely unaware that the director has "made a big splash" here.
The second trick is to shake the pot.
Of course, this pot can't be thrown to the leading actors, otherwise how would he be a person in the film industry.
If you want to dump it, you have to throw it to the audience who paid for tickets and complained.
By the way, whoever made you spend money deserves to be a big injustice.
I don't know where the courage came from, this director came to Nortel with the main creator.
First of all, what he did was to shake the pot, saying that it was difficult to publicize it, and on the other hand, he said that there was a threshold for watching the movie, and he would definitely not be able to understand it if he was late or playing with his mobile phone.
Just the small movie you have filmed in the past 20 days, doesn't the publicity revolve around Yang Mi, such a simple two scenes The audience is still playing with their mobile phones, don't they know what they have become rotten?
This is not over, Nortel professor Director Xie Fei also questioned, in fact, it is a normal communication, there is a problem with your movie, and the seniors pointed it out, there is no problem at all, and this also made Director Ding Sheng, who was full of backbones, pretend.
Director Xie Fei first proposed that if the propaganda department can't find a direction, that is:
Unclear types, unclear suspense, unfocused jokes, and unfocused sensationalism may cause difficulties in publicity.
Don't say it, the old man really didn't give Director Ding Sheng face, maybe he was too speechless after watching it.
But after this sentence, Director Xie Fei may still want to give a hand: I think the movie has the texture of a comedy competition.
Ding Sheng asked in turn: Why are we like a comedy contest.
The problem is that the comedy contest at least has a hit, so I think it's really respectful.
Subsequently, Xie Fei said that the movie should actually end two-thirds of the way.
Ding Sheng replied directly: It's hard for you, I'm over eighty years old, I'm here for people in their twenties.
Professor Xie Fei: You really have a problem with this structure, I'll cut it for you, and it will be over in an hour and a half.
Ding Sheng: Okay, I'll send it to your home, and you can cut it.
Xie Fei: No, I won't watch it again.
It's so funny, you see, I'll give you a good explanation, saying that you can't rhythm, you have to scare me with your age, then don't blame me for being ruthless.
Ding Sheng's attitude is actually very obvious, he can't listen to a single opinion, no matter who you are, I can find a reason to blackmail you.
The third trick: withdraw the gear.
It's a tried-and-true trick.
"There is no hot pot that can't be solved" was originally scheduled in January, and even the official has already helped to promote it.
Maybe it's because the momentum is wrong, and it will start to change gears directly in the later stage.
Seeing that there was not much competitiveness in May, the movie finally arrived as scheduled, and Yang Mi was finally able to be pulled out of the turmoil of spy warfare and being complained about bad acting skills.
But I never expected that this side had just come out of the pit, and the pit over there was even bigger.
And it's been almost a week since it was released, but it was withdrawn again, but I don't know what day it will be changed this time.
If you don't agree with each other, you will retreat, and you will not let people speak freely when you communicate with Nortel.
There are two movies similar to those that have been withdrawn and re-released, and there are still two more this year alone.
"Mr. Red Carpet" and "Let's Shake the Sun Together", and I believe that everyone knows how these two movies will end.
One, Andy Lau and Ning Hao were bombed, and the box office did not break 100 million, you must know that at that time, "Mr. Red Carpet" also vowed to change from New Year's Day to impact the Spring Festival, which is good, move a stone to shoot yourself in the foot.
On the other hand, the overwhelming publicity of the short video platform, especially the daily life of the male and female protagonists, feels that even the character number can be mixed into a big Internet celebrity.
In the end, there was only a box office of more than 200 million, and after doing such a long time of forward swinging, it turned out to be a "flat A" (general attack), which is really funny.
If you want me to say, it's all the fault that the audience is used to.
The reason for the rapid rise of the mainland film market is that no matter who wants to intervene, of course, it is because of the unimaginable huge benefits.
Of course, there are risks, so only well-made people with real skills can really reap the corresponding rewards.
However, when "retreat" becomes the norm, every time it is like squeezing toothpaste, this schedule rubs a point, that schedule also rubs a point, and it is worse than jumping directly to another time period to bully, what is the difference between this and foul?
Now that it is rotten to the extent that the scolding is all over the world, I can still withdraw the file to "see you later" with everyone, I think this time the stinky problem of domestic entertainment should be pierced.
epilogue
Of course, "There is no thing that can't be solved by a hot pot" hit the street, and Yang Mi can't be blamed.
She has already undertaken the largest traffic of the entire movie, and she has also tried her best to earn box office for the movie with her coffee position, but there is a problem with the quality, not to mention Yang Mi, it is still not good for other top performers to go into battle.
But at the same time, Yang Mi's predicament was also exposed through the movie.
"Harbin 1944" has almost given Yang Mi the best resources he can access, Zhang Li is the director and Wang Xiaogun is the screenwriter, and the configuration of the first-line satellite TV on the star has not yet received any response, and then the director may think twice if he wants to cooperate.
And the movie, even the script and role are not picked, let himself be consumed by a small movie that has only been made for less than a month, compared with Zhao Liying, who has already cooperated with Zhang Yimou next door, he has already been thrown a few streets away.
I don't know what you think of the temporary withdrawal of the movie? #头条创作挑战赛#
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