In order to connect with customers efficiently, many companies tend to use WeCom to create customer groups, enhance customer stickiness through community interaction, and ultimately achieve sales conversion. So, how to effectively manage enterprise WeChat group chats? What features does WeCom provide to help us operate our community more efficiently?
01. Convenient way to create a group and join the group
WeCom officially provides a convenient way to create and manage customer group chats, the path is: WeCom background [customers and upstream and downstream] >> [customer contact] >> [add customers] >> [join group chat], here, you can generate a live code of the WeCom group, this live code is valid for a long time, and the group will be automatically created after the group is full, when a group chat has more than 200 members, the system will automatically create a new group chat.
However, the official group live code function can only be associated with up to 5 group chats, that is, the number of people in the group can be up to 1000, if the enterprise has more needs to join the group, you can access the SCRM system, use the "unlimited group" function, the group can be automatically created after the group is full, there is no upper limit on the number.
02. Welcome message for users to join the group
After the customer joins the group, we can set up a welcome message to let them quickly have a basic understanding of the community, such as prompting group rules, group activity notices, etc., the operation path is as follows:
WeCom backend [customers and upstream and downstream] >> [customer contact] >> [add customers] >> [welcome to join the group]. You can customize the frequency of sending the welcome message, and do not send the welcome message at a specific time, reduce the disturbance to the group members, and the welcome message supports a variety of content forms, including videos, pictures, files, links and small programs, etc., after the configuration is completed in the enterprise micro background, you also need to open the configuration in the enterprise WeChat group chat, and the welcome message will take effect.
03. Community automatic reply
After the group owner turns on the automatic reply in the group chat, the customer asks questions in the group @ assistant or service staff, and the assistant will automatically send the message content according to the keyword.
04. Community anti-harassment mode
In order to maintain a healthy and orderly community environment, WeCom provides powerful anti-harassment features to deal with inappropriate behaviors, such as spamming or sending advertisements:
Enable WeCom's anti-harassment settings to automatically manage misconduct in the group. Harassment can be effectively prevented and reduced by setting specific rules, such as restricting group members from sending links, images, or limiting the length and frequency of messages. When a group member violates these rules, the system will automatically remove them from the group chat, so as to achieve the triple protection of anti-ads, anti-spamming, and other business interference.
There is also group deduplication that can help companies screen out duplicate groups of customers and remove them from the duplicate customer base.
05. Conclusion
In addition, there are more advanced functions such as statistical collection of group member information, list of outgoing/joining group members, group member dynamics, and active ranking of group members for group managers.