In the digital age, where concepts are changing rapidly, "digitalization" is not a new term, and it has become an inevitable trend to innovate the legal service industry. Driven by the background of the times, how should young lawyers do a good job in career development? How can young lawyers develop new quality markets and new productivity with innovative ideas?
In order to better empower the growth and advancement of young lawyers in Haihua, on the morning of May 10, 2024, the seminar on "How Young Lawyers Can Open Up New Quality Markets and Develop New Quality Productivity with Innovative Ideas" sponsored by the Party Committee of Haihua Yongtai and co-organized by Haihua College and Haihua Yongtai National Coordination and Management Committee was successfully launched.
The event also gathered new media experts in the legal service industry to have a knee-to-knee conversation with Haihua young lawyers, and invited Zou Qianwen, a lawyer from AllBright Law Offices, an international leader of the Forbes Global Alliance, a blogger in the intellectual workplace, and an expert in the operation of Xiaohongshu, and Ye Donghang, a partner of Guangdong Jinqiao Baixin Law Firm, deputy director of the Criminal Legal Affairs Department, and a new lawyer in the operation of the official account, to discuss the new ideas, new cooperation and new opportunities methodology of media operation in the legal service industry.
The purpose of this seminar is to explore in depth how young lawyers can use new media platforms to expand their business areas and help young lawyers achieve better career development. The guests at the scene conducted in-depth analysis and sharing on key aspects such as new media to expand high-quality business, content creation, platform operation strategy and operational risks.
Lawyer Zou Qianwen shared her experience of doing self-media, how to develop and deepen the field of new media with the people present, and analyzed the current trend of new media and the opportunities that young lawyers can explore. She said that self-media can give young lawyers the opportunity to overtake and expand the circle, solve the problem of gaining customers in the early stage of their careers, and in the process of making content, they can also improve themselves through the opportunity of "using output to force input". "It's either a high and high fight, or a soft landing." The biggest difference between legal professionals and the public is that they have a comprehensive legal thinking, but the operation of new media requires the cultivation of operational thinking.
Lawyer Ye Donghang said that there are three main problems for young lawyers to do self-media, first of all, they don't know why they want to be a self-media platform; Secondly, in the case of unclear positioning, it is impossible to carry out continuous and stable output; In addition, the process of doing self-media is also accompanied by certain occupational risks, which need to be paid more attention.
After listening to the experience sharing of the two celebrities, everyone also expressed their thoughts based on their own work experience and understanding of the self-media industry.
The changes in the competitive situation also require lawyers to actively explore new business development models, and Mr. Ge Man, senior partner (limited interest) of Hiways Yongtai, believes that young lawyers have a great advantage over middle-aged lawyers in the new media industry. After considering the content, values and image that are in line with your personality and professionalism, you need to polish the content of your work. As long as you persevere, you will gain something and continue to improve yourself on the way forward.
In the context of the rapid development of the digital economy, the requirements for the comprehensive ability of lawyers are constantly increasing, not only to have the ability to develop business, but also to have the ability to innovate. Mr. Sun Li, senior partner (limited interest) of Hiways Yongtai, also tried to do self-media, and he loves to share to create his own video account, which is not only due to his personality, but also wants to bring happiness and knowledge to the public, and also hopes to deepen the recognition of his identity and professionalism through new media accounts.
In the digital economy, the needs of clients and the way they choose legal services are also gradually changing. Lawyer Sun Yuhao, senior partner (limited interest) of Hiways Yongtai, said that in order to establish his own IP, he not only needs to "create a persona", but also needs to find his own advantageous areas and find angles to make netizens interested in his professional ability. The creation of a lawyer's Internet image and the establishment of a media matrix are also one of the plus points of business ability for clients.
In the digital economy, challenges and opportunities coexist, and business requirements become more complex and stringent. Mr. Lu Wenxin, senior partner (limited interest) of Hiways Yongtai, also put forward the corresponding risk points, he believes that the identity of a lawyer has a stronger guiding effect on the public, so it is necessary to screen topics and conduct self-compliance review in the content, and at the same time, in the process of topic sharing, we should pay attention to protecting personal privacy and business secrets.
Digitalization activates new formats and new needs in the legal service market, and digitalization, as a powerful tool for brand building, also provides young lawyers with different opportunities and visions. This seminar not only built a platform for young lawyers to learn and communicate, but also provided new ideas and methods for the new media operation of the legal service industry. The times are changing, the industry is reshuffling, and the current is not only the era of wisdom, but also the era of digital. In the rapidly developing digital economy, young lawyers should review how to make use of digital dividends, strengthen their own capacity building, and create more possibilities for themselves. (Hai Chinese)
Editor: Qin Zheng