From January to April 2024, China's new energy light truck sales reached 18,850 units, an increase of 240.7% year-on-year, and the penetration rate reached 11.1%. And on April 15, the Ministry of Industry and Information Technology of the People's Republic of China announced the 382nd batch of "Announcement on Road Motor Vehicle Manufacturers and Products", 101 announcements were new energy light truck models, accounting for nearly 1/4 of the new energy commercial vehicles.
The rapid development of the market and the rapid layout of various vehicle enterprises all show one thing - the "year of competition" of new energy light trucks has arrived.
The market increment is accelerating, and Yutong light truck has become a wealth creation partner for more cardholders
Since last year, China's auto industry has entered a stage of crazy involution, and this phenomenon has not subsided over time, but has become more and more intense. Looking at the essence through the phenomenon, behind the crazy involution of the enterprise, it reflects the pursuit of the industry and users for greener and more environmentally friendly transportation equipment. Reflected in the market, it is the continuous growth of sales and the continuous improvement of penetration. Especially after Yutong light truck opened the era of China's new energy light truck 3.0, the industry has the foundation to provide users with high-quality new energy transportation equipment, which further promotes the green transformation in the field of light transportation.
The contribution of Yutong light truck to the industry is also directly reflected in its own sales. In the context of the overall improvement of the industry from January to April, Yutong light trucks have advanced by leaps and bounds, outperforming the market with a year-on-year increase of 469.8% in sales, maintaining its leading position in the first echelon. In addition to the year-on-year growth in sales, Yutong light truck also delivered a full score in the "market share" that best reflects market acceptance. Judging from the insurance data from January to April, the market share of Yutong light trucks increased by 3.1% year-on-year.
From the perspective of industry development, the success of Yutong light truck has long been doomed. As a commercial vehicle company with more than 20 years of experience in new energy research and development, Yutong's understanding of new energy technology has long been the leading in China and the world. Yutong light truck perfectly inherits the group's technical accumulation in the field of new energy, and has successively brought a series of high-quality products to users. With the support of the industry's current technology and product leading performance, Yutong light truck can naturally continue to catch up with a number of old enterprises and become the industry leader.
A newcomer to the light truck industry? An old cannon in the field of new energy commercial vehicles!
Since entering the industry at a high level two years ago, Yutong Light Truck has determined the development route of technological competition and virtuous cycle. Looking at the layout of Yutong light truck at that time from the current perspective, it can be described as a real forward-looking industry.
Before Yutong light truck, the industry was flooded with the "oil to electricity" platform, and the mainstream of industry competition was "grabbing volume by price"; After Yutong light truck opened the era of China's new energy light truck 3.0, the industry is accelerating into a new stage of technological competition. After entering 2024, not only the old companies in the original commercial vehicle industry have launched new "new energy technology platforms", but also many passenger car brands have crossed over and relied on their own experience in the field of passenger cars to lay out commercial use, in order to occupy a place in this "year of great competition".
It can be said that what most companies in the industry are doing now, Yutong light truck has been completed two years ago.
As an industry newcomer in the field of light trucks, why can Yutong light trucks be able to touch the pulse of the industry from the beginning? This is inseparable from its own strong brand strength. In the past 20 years, Yutong has not only "made cars behind closed doors", up to now, Yutong has sold 190,000 new energy commercial vehicles worldwide, ranking first in the sales of commercial vehicle companies in the world; At the same time, a total of more than 36 billion kilometers of actual road spectrum data collection has been collected, allowing Yutong to have a deeper understanding of users and scenarios than others. In addition, Yutong has established a national engineering technology center with an investment of more than one billion, continuously raising its leading position in the field of new energy commercial vehicle technology and building a solid technical moat.
It is with a deeper understanding of new energy commercial vehicles that Yutong light truck can determine the development strategy of the forward-looking industry at the beginning of its inception, and bring users more commercial, better and more durable new energy transportation equipment under the user-centered development concept. Although Yutong light truck is a newcomer in the field of light trucks, it is a veteran in the field of new energy commercial vehicles.
Born for business, for users
As the earliest "pure electric brand" that many people know, Yutong has long used buses shuttling on the streets to tell the story of China's new energy to the industry. Under such historical accumulation, it can be said that many companies that expect to enter the field of new energy commercial vehicles are facing the problems they are facing, or are about to face, Yutong has faced and given effective solutions.
Taking the safety that users are most concerned about as an example, Yutong, which was born in a bus, has turned "safety and protection" into an instinct. This instinct is also inherited by Yutong light truck, Yutong industry's first battery nitrogen protection system to ensure that the battery does not catch fire and explode; In order to prevent the spread of external fire sources, Yutong has also specially developed a battery box "sandwich" isolation protection system that can withstand 1300°C and more than 2 hours. It can be said that Yu GM's sense of responsibility and experience to protect "a car of people" to protect "one person", which can be described as a "dimensionality reduction strike" for the entire light truck industry.
At the same time, as a more commercial new energy light truck brand, Yutong light truck can better understand where the needs of users are, and quickly give the most effective solutions. With a keen insight into the needs of users, Yutong light trucks not only rely on the upgraded Ruikon E technology platform to realize the renewal of the entire range of existing products, but also bring the industry Yutong new energy light truck T3/T5 series (2024 model) with a battery life of 20% longer than similar products; With the thinking of scenario-based customization, the Yutong new energy small light truck T2 series brings "just the right size, Dora fast running" to the subdivisions of moving, express delivery, light truck and other subdivisions, while further complementing its own product line, it also meets the needs of light truck capacity extension and small truck capacity upgrade, fills the gap in the industry, and further enriches the new energy options in the field of light transportation.
Yutong light truck's insistence on long-termism and continuous cultivation in the field of new energy commercial vehicles have finally achieved great success in the awakening of the user's consumption concept, which is reflected in the market is the double increase in its sales volume and market share. Not only in the domestic market, Yutong light truck at the international level is also actively deployed, in most enterprises are still competing for "one city and one place", Yutong light truck has already taken the step of going to sea with its leading product strength. After entering 2024, Yutong light trucks have successively completed the listing ceremony in Mexico, Chile and other places to help the global green process.
Under the influence of long-term values, Yutong light truck jumped out of the "price war" and led the industry and users to look at products from the perspective of development, and also meet the future with the vision of development. Adhere to long-termism, this road against the "mainstream" is destined to be difficult to walk, do the difficult but right thing, although it is very hard, but success must be cool.