Recently
A large number of photos of people in the "clay" style appeared on the Internet
Especially on social platforms
The number of these types of shares has risen dramatically
A strong "Shaun the Sheep" style
.......
Most of the photos are from a mobile app called Remini. It's an AI retouching software that has jumped to the 11th place in the Apple App Store in terms of downloads, followed by Xiaohongshu and Douyin. The user uploads a photo, selects a filter style (e.g. clay), and the photo is generated. The process is as simple as adding a filter to the photo.
However, this filter is special, its function is not to beautify, on the contrary, the resulting photo is a bit ugly, more precisely, "ugly cute". But it is this unique style that makes netizens fall in love and triggers a lot of sharing and dissemination.
Ugly and ugly is what many people say about clay filters. This style of photo is not only different from the conventional beauty, but it makes people become "hideous" and have a hint of gloomy feeling. However, it is this unconventional, contrasting effect that stimulates people's curiosity and desire to share.
The May Day holiday is the peak of tourism, and people post various check-in photos on social platforms, if you add a clay filter, it not only saves the trouble of beautifying and retouching, but also gets higher attention and likes for your unique style.
From the beginning, clay filters weren't for beauty, but with a certain amount of weirdness. So soon, all kinds of emojis and movie stills were targeted, even the famous scenes in "The Legend of Zhen Huan" and "Friends", and the moldy album covers...... can't escape the fate of being turned into clay by netizens.
Remini，会一直火下去吗？
Remini is an AI retouching app launched by Beijing Damu Technology Co., Ltd. in 2019. Previously, Remini was acquired by Italian software developer Bending Spoons, and in 2023, it once exploded abroad and then became popular at home.
As a paid software, the weekly package is 68 yuan, and new users have a 7-day free trial period. Under the popularity of this wave of screen swiping, many users start the trial with the mentality of trying it out, and then cancel the subscription immediately. This allows you to use it for free for 7 days and avoids automatic deductions after expiration.
The price of 68 yuan a week is not cheap. For comparison, ChatGPT's membership is $20/month, which is equivalent to 34 yuan/week. Remini costs twice as much as ChatGPT.
Many users who have tried Remini have made it clear that they will not pay after the trial expires. "It's too expensive, I'll try it out and play it, and just pay for it." Some users said.
Source: Shanghai Daily, Beijing News, China Daily Bilingual News Editor: Lv Yanli