A number of generals in the door and window industry are impressive!

Dacai Research, Chief Analyst: Deng Chaoming, Pan Home Furnishing Boss Business Internal Reference, Manager's Daily Reading, Business Staff of Front-line Personnel, to create an influential large home furnishing construction and decoration research institution, professional evaluation and communication center.

In the categories concerned by the big material research, in the past three or four years, the activity of the door and window market has remained at a high level, and some key enterprises are determined to forge ahead, and many measures have been taken frequently.

After entering 2024, the main forces of doors and windows will continue to exert their strength and show their skills.

Impressed by the fact that in April, Jinzhi Shangpin Doors and Windows Tianfu Operation Center was opened in Fusenmei Tianfu, Fan Zejin, Chairman of Jinzhi Shangpin Doors and Windows, Fan Zeyin, President, and Yan Shiwei, Executive President, attended the celebration ceremony, and Wu Baolong, deputy general manager of Fusenmei Home Furnishing, delivered a speech.

As early as January, it was reported that Jinzhi Shangpin was based in the southwest and radiated the whole country, settled in Fusenmei Tianfu Live Port, integrated online and offline resources, built a support platform for business development and service guarantee, and expanded the radiation radius from point to area.

Moreover, it is regarded as the national brand operation center in Greater China, as a major measure of the strategic plan of "New Decade, New Gold and New Growth".

According to public information, in the strategic layout of the new decade, Jinzhi Shangpin refers to 2,000 terminal service outlets, 1,000 5S standard stores, 100 smart user city experience centers, and 10 provincial comprehensive brand operation centers.

At present, the company has 60,000 square meters of Industry 4.0 intelligent manufacturing workshop, an annual production capacity of 600,000 square meters of doors and windows, and more than 500 5S standard stores.

The opening of the operation center in Fusenmei Tianfu reflects the company's aggressive state of taking the initiative to compete in the national market to a certain extent.

The project has a total construction area of 240,000 square meters, including 28 single-family buildings and 6 high-rise buildings, which are operated in accordance with the structure of live broadcast port + headquarters port, forming a pattern of industry + business + bay area park, industrial operation area + scene business area + interactive experience area, and striving to become the scene center, content center and traffic center in southwest China.

At present, Fusen Tianfu has concentrated a number of national and even global well-known brands, covering design creativity, home life, intelligent technology, parent-child education, health care, catering and entertainment, boutique hotels and other fields, and launched the docking of global brands, gathered a number of powerful flagship store benchmark stores, and become the main store, large store, first store aggregation highland in Chengdu and even the entire southwest region, as well as an innovative terminal testing ground.

As early as 2022, Feiyu Doors and Windows launched a customized living hall in Fusenmei, covering an area of more than 3,000 square meters, which is Feiyu's largest terminal store in the country.

The complete set of CS1.5 consumer visualization ultimate service experience system presented in it provides customized door and window solutions by combining five major sectors, including Feiyu brand, product, design, installation and service.

Moreover, in the past two years, Feiyu's influence in the country has continued to increase, proposing to build the first brand of high-end customized aluminum alloy doors and windows in China, and laying out three major production bases in the country, including Guanghan in Sichuan, Foshan in Guangdong, Taixing in Jiangsu, etc., covering an area of 410,000 square meters.

Its innovative model has attracted much attention, that is, linking doors and windows with regional climate, customizing exclusive door and window solutions for users in different regions, and customizing microclimate system windows for users. And claims to invest 30 million+ R&D funds every year to continue to innovate door and window technology.

Since 2023, the company has continuously deployed a variety of measures to become a bright spot in the market, such as:

Cooperate with SunwayHome to achieve transparency and visualization of delivery through the system, improve efficiency, and win praise from consumers;

Continue to introduce intelligent technology and integrate with smart home systems to achieve remote control, intelligent adjustment and other functions;

Combined with the professional installation brand "Doors and Windows Gang" of doors and windows, we have created a 24-step standardized installation service process to achieve leading delivery standards;

Log in to CCTV CCTV2 financial channel and continue to expand its popularity.

The maximum 15-year warranty service is also very strong, which involves free replacement of broken glass self-explosion (15-year warranty); Free repair or replacement of profiles, hardware and accessories (10-year warranty); Free repair or replacement of motor damage of electric equipment (5-year warranty).

In May, Yihe doors and windows and Audi jointly launched promotional activities, and will cooperate with Audi 4S stores in many cities to hold VIP exclusive activities for new and old customers, launch a series of discounts, and launch a number of intangible cultural heritage handmade art salons with Chinese characteristics.

In the future, the two parties will work together in multiple dimensions such as brand alliance, innovative marketing, and ingenuity inheritance, empower each other, and create a golden era of "integrated consumption ecosystem for housing and transportation".

In April, YIHE Doors & Windows held the 4.22 World Earth Day and Ingenuity Delivery China Tour Beijing Conference, and launched the "YIHE Doors and Windows Ingenuity Delivery and Installation" standard.

Wu Yongkang, vice chairman of Yihe Doors and Windows, pointed out that Yihe Doors and Windows closely focuses on 18 processes and 39 details, strictly controls each process, and strives to achieve excellence in every link from measurement, design to installation and commissioning. Ensure that every door and window can be perfectly transacted for every user, and create a safer, quieter and more secure beautiful residence.

Pushing back in March, the 16th Strategic Partner Summit of Yihe Doors and Windows was held, and a new round of high-speed rail, highways, and airport cabin advertising was launched, and the brand image fully covered multiple cities.

This move further consolidates the brand positioning of "high-end fully protected doors and windows", and polishes the gold-lettered signboard of "home has Yihe real sound insulation".

It is understood that Yihe doors and windows put forward a new standard of "three prevention and three separation" full protection and a new experience of extreme protection, that is, anti-typhoon, anti-leakage, anti-falling, noise-proof, high-low temperature isolation, and mosquito isolation; And take the lead in implementing the "ingenuity delivery" installation standard to open up the delivery pain points; Comprehensively solve the six major disturbances of "sound temperature, wind and rain, insect explosion" at home.

The innovation of the main forces of doors and windows continues to advance, such as the overall doors and windows of St. Paulo, grasping the needs of "old houses and bureau reform", focusing on the dividends of the community economy and the pain points of dealers, and launching a small but refined "St. Paulo Community Experience Store".

With a small store of 40-80 square meters, a low threshold of 50,000 small investment, and a high-convenience "small" community store format, St. Baoluo strives to open a new track and open up the last mile of door and window bureau reform.

It is understood that with the concept of "China Door and Window Repair Service Center", the Shengbaoluo Community Experience Store takes root in the community, cuts into the "door and window renewal" market from the maintenance service, and provides "one-stop service for door and window purchase, repair, maintenance and replacement".

In the next 2-3 years, St. Paulo will open 2,000 community experience stores nationwide, and gradually expand to 8,000 to build a dense service network covering hundreds of thousands of communities across the country.

Oppai's Outu doors and windows also have a series of actions, trying to rely on the overall strength of Oppai to create a highly competitive integrated product system of doors and windows, and Oto dealers and dealers in the Oppai system are empowered in both directions through the cooperation model of urban operators.

Some time ago, the company released the strategy of "one core and two engines", launched a new brand positioning of "whole door and window customization" and a new brand LOGO, with the integration of customized solutions for the whole door and window, the product covers four categories: system doors and windows, armored doors, titanium magnesium alloy doors, and wooden doors, with integrated design, integrated installation and delivery, and integrated services, to meet the one-stop customization needs of consumers for the whole home doors and windows.

In terms of channel construction, the two lines of Otto self-operated dealers + dealers in the Oppai system are promoted, dealers in the Oppai system provide traffic blessing, and Otto dealers provide professional services such as design, ordering, installation, and after-sales. With traffic sharing between the two sides, dual performance calculation, and two-way empowerment, the urban operator model has blossomed in multiple locations across the country.

In terms of specific products, Otto plans to take "system doors and windows" as the entrance, integrate "armored doors", "titanium magnesium aluminum alloy doors" and "wooden doors" for multi-category layout, and create an integrated product matrix of doors and windows for the whole family. Its 19,800 yuan whole door and window package has been released, including 10mu balcony sealed windows, 1 armored door, 2 kitchen and bathroom titanium magnesium alloy doors, and 3 room wooden doors.

In terms of terminals, Otto released the whole door and window integration store format 2.0, relying on the two trump card IPs of [One Door, Two Scenes] and [Whole House Window Sealing] as the aesthetic starting point to achieve scenario-based sales.

Huangpai doors and windows are naturally a master who can't be avoided, and there are several companies in the door and window industry that are preparing to go public.

In the first three quarters of 2023, the company's operating income was 710 million yuan. From 2020 to 2022, the revenue will be 804 million yuan, 1.025 billion yuan, and 1.074 billion yuan respectively. This is a billion-level character.

In March this year, CCTV's "Super Factory" entered the royal doors and windows, and the host of CCTV, Chang Ting, helped the live broadcast room, and joined hands with Zhu Mengsi, deputy general manager of the royal doors and windows, to open a super live broadcast of "verifying the strength of doors and windows" with high-profile doors and windows products, several customized packages and multiple peak concessions.

The live broadcast landed on multiple platforms such as Huangpai Doors and Windows Video Account, Douyin Account, etc., with a total exposure of 105 million times in the live broadcast room and 4.2 million + ultra-high viewers on the whole network.

In the live broadcast room, Huangpai doors and windows recommended popular products such as Yunjian extremely narrow two-track sliding doors, Naples broken bridge heat insulation tube outward windows, as well as a variety of upgraded doors and windows new products, such as Asian Games Pro broken bridge heat insulation tube outward windows, etc.

Some package products were unveiled, including the new kitchen and bathroom quality package of Huangpai doors and windows 6999 yuan/set, the kitchen and bathroom quality package 9999 yuan/set, the sealed balcony quality package 9315 yuan/set, and the sealed balcony quality package 11315 yuan/set.

The strategy 3.0 conference of Paiya doors and windows in early 2024 has attracted attention, and the Deep Comfort Doors and Windows Research Institute has also been established.

Li Junhong, chairman of Paya Doors and Windows, pointed out that Paya Doors and Windows adheres to high-end positioning, always focuses on the communication and education of the brand concept of "deep comfort", and constantly upgrades "deep comfort" technology and products.

For 2024, Paya Doors and Windows has organized a package of measures, including the high-end doors and windows 3.0 strategy, relying on its own product power, brand power, channel power and service power and other strengths, to quickly open up consumer awareness.

Focusing on high-end products, high-end brands, high-end channels and high-end services, we will continue to think about changes and breakthroughs, and make efforts from multiple dimensions such as product intensive, service improvement and channel broadening, so as to further consolidate the brand positioning of "deep comfort" and form a stronger market competitiveness.

Overall, according to the long-term observation of Dazai Research, the door and window industry has been a gathering of masters, including Jinzhi Shangpin, Huangpai, Paiya, Milan Window, Mercer, Xinhaoxuan, Hennessy, Ouzhe, Becklow, Roland Cini, Liangmu Dao, Warren, Meiwo, St. Paulo, Feiyu, Xinbiao, Bailima, Fuxuan, Boshi, etc., which continue to let the whole industry see the vitality and vigorous opportunities of this track.

From a business point of view, brands in the first and second echelons are developing future opportunities from the perspectives of old house renovation, hardcover support, and improved decoration needs.

According to the research, a number of measures in the industry are impressive, such as:

Take the initiative, embrace the capital market, and stand on a higher stage; Comprehensively implement brand promotion actions, and strive to leapfrog from industry brands to consumer brands.

At the same time, reshape the team's capabilities and provide customers with integrated solutions for customized doors and windows for the whole house; Starting from the whole process of efficiency, attitude, delivery quality, etc., build a service system, improve service details, and gain reputation.

It is an opportunity and a challenge, the current pattern is undecided, and the gap is not too big, but it is foreseeable that after this round of high-density competition, some companies will go up to the next level and become the leader, while some companies will lose and fall into mediocrity.