Unconsciously, SAIC Volkswagen has accompanied the Chinese people for 40 years, bringing us a variety of classic models such as Santana, Passat, Polo, etc., carrying the good memories of a generation. Until now, they are still active in the public eye, with a balanced product force has become the first choice for many consumers to buy a car, the Tourang is currently the largest SUV, launched in 2017 It has gone through seven years in China, until now it is still the true love of many family users.
It's just that compared to the hot sales at the beginning, the life of the Tourang is definitely not so good now. In fact, not only the Tourang, but other models under the brand are also facing certain difficulties, in order to get out of trouble as soon as possible. We found that since the beginning of this year, a number of Volkswagen models have started a wave of price reductions, and the 2023 Tourang currently has a car purchase discount of about 70,000 yuan, of course, the newly listed outstanding version does not, and the official guide price is 249,000, which is indeed lower than the previous price, of course, it is not close to the people in the current market environment.
The Tourang has several core competitive advantages, the first of which is "big", with a body length of more than 5m and a stable body shape, it looks very bluffing. The body surface has a large number of flat straight lines, so even if the Touron has not made significant adjustments and optimizations to the exterior design, most consumers can accept it. Calm is already its gene engraved in its bones, there is nothing to say in terms of appearance, and there is a high probability that the official will not make any major adjustments to this design language in a short period of time.
This also lays a good foundation for creating a spacious space, and the interior of the car is designed with a seven-seat layout, and some models support the optional six-seater. There are three seats in the second row, and there is no problem with space performance and ride comfort. The space performance of the third row does not stretch the hips, of course, don't expect too much from it, you will still feel aggrieved during a long ride, and it is definitely incomparable with MPV. Therefore, if consumers have higher requirements for space and ride comfort, it is recommended to choose MPV directly in one step.
In addition, the comfort features of the Touron seats are also lacking, especially in the low-spec version, which only supports heated and ventilated front seats from the mid-to-high-spec models. Fortunately, the space flexibility is relatively high, which can be regarded as making up for certain shortcomings, and the rear two rows of seats are fully folded, and the trunk is connected to form a flat platform after being folded down. If you don't usually have that many people, you can also fold down the third row of seats and use it as a large five-seater SUV.
Sitting in the front row, people once again felt a strong public atmosphere, many design elements are more traditional, of course, not outdated, after all, there is a floating large screen and touch buttons added. There is still a certain difference from the original Volkswagen design style, trying to strengthen the young and fashionable atmosphere, and the interior materials are kind and kind, showing the quality control in the bones. Some high-end models also incorporate a trim plate similar to the starry sky in the center console in front of the co-pilot, and will not ignore aesthetics for the sake of practicality.
The 2.0T low-power version is generally not recommended to be considered, although there is no pressure to deal with daily use of the car, but in the face of such a big guy, it must be that the more abundant the power output, the more confident. Therefore, most consumers will consider the 2.0T high-power version, which is equipped with a timely four-wheel drive system from the sub-low-end model, and the more adequate power output undoubtedly gives users stronger confidence. Consumers who have higher requirements for the control experience can consider the 2.5T version, with a maximum output horsepower of 299Ps, and of course, the price has also come to more than 350,000 yuan.
In this way, the Touron is a family scooter with obvious advantages and disadvantages, and the reputation accumulated over the years has indeed attracted many consumers, and at the same time, all aspects of product strength are balanced, and there is a large space that is also in the hands of Chinese. It's just that compared with competitors, it is a little unsatisfactory in terms of configuration performance, plus the price of more than 200,000 is not cheap and the new energy models are menacing. Therefore, Tourang is facing a lot of competitive pressure, and it still needs to continuously improve its product strength in the future, rather than guarding its own one-third of an acre, otherwise it will be eliminated from the market sooner or later.