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Mao Qiong wine is back in full swing: revisiting the classics and leading the new trend of 100 yuan sauce

author:Guizhou Culture Network

Mao Qiong wine, this name once set off a lot of waves in the wine industry, and has become a classic in the hearts of a generation. Now, in the expectation and ardent call of many consumers, it has finally returned to the world in full swing and met the world again. Therefore, this wine is not only a drink, but also carries the memories and deep feelings of countless people.

Mao Qiong wine is back in full swing: revisiting the classics and leading the new trend of 100 yuan sauce

Since its birth in 1987, Maoqiong Liquor has quickly captured the hearts of consumers with its unique sauce flavor and excellent quality. Under the careful guidance of Mr. Ji Keliang, the "Godfather of National Liquor", it made full use of the advanced technology and equipment of the former Moutai Affiliated Distillery, and won the resounding title of "Shenzhou Agar".

Looking back on the past, the glory of Mao Qiong wine is vivid. In 1988, at the first China Food Expo, Maoqiong Liquor and Moutai Liquor fought side by side, both won the silver and gold medals, and its rich sauce aroma, mellow and clean, elegant and delicate, and long sweet taste characteristics have been highly praised by the professional judges and the public, and once became the special liquor of Shanghai Peace Hotel, which undoubtedly demonstrates its outstanding market position.

Mao Qiong wine is back in full swing: revisiting the classics and leading the new trend of 100 yuan sauce

In the 80s and 90s, Maoqiong Liquor swept the entire soy sauce market and became a leader at that time, and its unique taste - which not only maintained the rich, elegant and delicate sauce of Moutai, but also showed a soft and smooth, difficult to get drunk and easy to wake up characteristics - made Maoqiong Liquor deeply loved by wine lovers, and was even affectionately called "Southern Flying Sky".

However, as time passed, Mao Qiong gradually faded from the public eye due to problems with the distillery's publicity strategy, much to the regret of many loyal wine lovers. But fortunately, under the expectation and call of many wine lovers, this famous wine, which once witnessed the glory of an era, has now been revived.

On the occasion of this return, Maoqiong Liquor not only restored the old cellar pond of the year, invited back the experienced masters, followed the "12987" brewing process of Maotai old liquor, and at the same time comprehensively upgraded the quality of the liquor on the basis of inheriting Moutai. When you open a bottle of Maoqiong Wine, the unique soft and mellow aroma of aged Maoqiong Wine will come to your nose, this aroma is deep and long-lasting, as if it can take you through time and space, reminiscing about that golden age.

Mao Qiong wine is back in full swing: revisiting the classics and leading the new trend of 100 yuan sauce

Today, Mao Qiong has returned to the market with a new look, which not only continues its classic quality, but also incorporates modern and fashionable elements. As a sister brand of Moutai, while retaining the rich sauce aroma and elegance of Moutai, Maoqiong Liquor pays more attention to bringing consumers a soft, smooth, difficult to get drunk and easy to wake up drinking experience.

Therefore, the return of Mao Qiongjiu is the common expectation of the market, consumers and the development of the brand itself. In the affordable price range of 100 yuan, Mao Qiongjiu has quickly become a new star in the mass sauce market with its strong brand influence and strict quality control, bringing consumers an unprecedented quality experience.

Mao Qiong wine is back in full swing: revisiting the classics and leading the new trend of 100 yuan sauce

Today, consumers are becoming more and more rational, and they are more inclined to choose those famous brands with profound heritage and excellent quality. The return of Mao Qiong wine just meets this market demand. At the same time, with the increasing maturity of the soy sauce wine industry and the gradual segmentation of price positioning, the popular soy sauce wine in the price range of 100 yuan is gradually becoming the new favorite of the market.

Mao Qiong wine is back in full swing: revisiting the classics and leading the new trend of 100 yuan sauce

The concept of "no meal without grass" is deeply rooted in the hearts of the people of the people. And now, the glory of Moutai, Mao Qiong can also continue! The return of Mao Qiong wine is not only an awakening of the good memories of the past, but also a sign that a new round of soy sauce wine consumption boom is coming.

The full return of Mao Qiong Liquor is not only a tribute to the classics, but also a vision and expectation for the future. We have reason to believe that in the future market competition, Mao Qiongjiu will continue to inherit its classic quality, pursue excellence and innovation, and bring more high-quality and satisfactory products and services to consumers.