In the first half of April this year, the penetration rate of new energy vehicles in China exceeded 50% historically, and in such an environment, the market share of traditional fuel vehicles will continue to decline.
Even Mazda, a joint venture brand with technology, does not have the ability to power the king.
In the past period of time, Changan Mazda has acted very frequently in the fuel vehicle market, not only the price of the compact A-class sedan Mazda 3 Angkesaila fell below 90,000 yuan, but also lowered the price of the compact SUV Mazda CX-5, but for Changan Mazda, its feedback in the consumer market is very cold.
According to the data, in April 2024, Changan Mazda's sales volume was 6,051 units, a year-on-year increase of 51.96%. From January to April this year, Changan Mazda's cumulative sales in four months were 25,347 units. If this sales volume continues to develop, it will be very difficult for Changan Mazda to surpass last year's annual level, even if it equals last year's annual sales of 88,000 units.
In January 2024, Changan Mazda's sales reached 12,939 units; In February this year, Changan Mazda's sales halved, with only 3,956 units sold in February; In March, although Changan Mazda's sales increased compared with February, it was still only 6,013 units; In April, although Changan Mazda's sales increased slightly compared with March, it was still only 6,051 units, compared with the previous monthly sales of more than 10,000, Changan Mazda's decline was still more than 4 percent.
After all, today, with the continuous improvement of the penetration rate of new energy in the domestic market, Mazda has not substantially improved its products, including intelligence, electrification and household attributes.
At the same time, in the face of new users, Mazda's technology, Mazda's brand value and feelings, although it is indeed very competitive in the era of traditional fuel vehicles, but at present, Mazda's "traditional" performance has been difficult to adapt to the environment of the new era, unable to capture more young consumer groups.
Written at the end of the article
Although many joint ventures are slow to make progress in the transition to electrification, Changan Mazda is lagging behind. In this context of the increasing penetration rate of electrification, Mazda's combustion engine vehicles have been declining sharply for a long time, but the main factor is that Mazda is unable to provide more competitive new energy products to strengthen the market segment.