"Everyone Bailu (actor) is wearing it, as long as you are 65 years old, you will have time to adjust your shoulders, neck, waist and back!" A young female anchor said during the live broadcast of Beibeijia's official flagship store.
According to the cicada mother platform, Beibeijia has three official accounts, namely "Beibeijia Official Flagship Store", "Beibeijia Official Flagship Store Strict Selection" and "Beibeijia Babaka Jiaozi Live Room", the live broadcasts of these accounts reached 8 times, 9 times and 8 times respectively, most of the live broadcasts lasted more than four hours, and the cumulative sales in the past 90 days exceeded 100 million yuan.
Beibeijia, a brand that was once widely circulated on TV shopping channels and is known for its posture band products, which are designed to help teenagers improve their sitting and standing posture, has recently re-entered the market through a live streaming platform, which has attracted a lot of attention.
According to Qixinbao data, the Beibeijia brand was founded by Du Guoying in 1997 and was acquired by Acorn International in 2004, and Acorn International's "Haojixing", "Beibeijia", "Celebrity", "Oxylide", "Trader" and so on are all leading brands in their respective industries, and a large number of well-known companies such as China Unicom, Henderson Weiye, Gionee Communication, Tianyu Langtong and other well-known companies have in-depth business cooperation, and have also achieved remarkable results in the composite promotion of products and brands. A multi-platform integrated marketing company that used to be a giant of TV shopping. According to the financing process, in November 2021, Acorn International was acquired 100% of the equity of Acorn Trading (Shanghai) Co., Ltd. (hereinafter referred to as "Acorn Trading") by Kefu Medical for no more than 177 million yuan.
Kefu Medical Technology Co., Ltd. was established on November 19, 2009, registered in Changsha City, Hunan Province, and its business scope includes licensed projects: Class II medical device production; Class III medical device production; Class III medical device operation; production of protective equipment for medical personnel (Class II medical devices); production of medical masks; production of hygiene products and single-use medical supplies; Cosmetics production and other businesses, is a group enterprise integrating R&D, manufacturing, sales and service of medical devices, and has completed its IPO in 2021.