On May 14, ANTA Group officially launched its employer value proposition - "Beyond Ourselves to Achieve Extraordinary", calling for global talents. Under the vision of striving to become the world's leading multi-brand sportswear group, ANTA Group will continue to attract and unite more strivers who are willing to surpass themselves around the world.
As a leading multi-brand sportswear group in China, ANTA Group continues to practice the concept of "symbiosis with employees", regards employees as the most important business partners, pays attention to employees' career development, enables employees to achieve common growth of individuals and enterprises in an open, inclusive and dynamic environment, and strives to create an employer platform that helps employees realize their career dreams.
ANTA Group Launches Employer Value Proposition "Beyond Ourselves to Achieve Extraordinary"
ANTA Group's employer brand proposition fully demonstrates the company's emphasis on and care for talents through four key dimensions: work value, career development, caring experience and career prospects. Invite talents to go to the passionate workplace together, embark on the platform of self-transcendence, embrace the loving organization, and create a career with it.
By the end of 2023, ANTA Group had more than 60,000 employees from 13 countries and regions, and had recruited more than 25,000 young talents, with more than 70% of employees under the age of 35. It is expected to attract more than 100,000 young talents to the company by 2030.
In the future, ANTA Group will create a high-quality employer experience with a "beyond" attitude, and work with more outstanding talents to create extraordinary achievements.
Leading performance for 12 consecutive years Recruiting talents from all over the world
As a leading enterprise in the sportswear industry, ANTA Group has ranked first among China's sportswear companies in terms of revenue for 12 consecutive years, and has 15 differentiated sportswear and equipment brands, covering the entire value chain. It has been selected as one of the "World's 50 Most Valuable Apparel Brands" by Brand Finance for seven consecutive years, "Forbes World's Best Employers" four times, and "Best Learning Enterprise" at the ATD BEST Awards.
Under the world's leading development strategy, ANTA Group encourages every employee to devote themselves to their passion, walk with excellent partners, be self-driven and stimulate their potential, achieve a better version of themselves on a broad career platform, and go to the exciting workplace together with the Group.
In 2021, ANTA Group unveiled a new value proposition for the next 10 years, in which "Symbiosis with Employees" emphasizes that employees are the most important business partners
Diversified development opportunities and broad career experience
Through continuous investment in learning resources and the establishment of a mature talent training system, so that everyone can have an equal path and opportunity for learning, growth and development, ANTA Group hopes to embark on a platform of self-transcendence and realize their career dreams together with talents.
"Let employees have a fair return for their efforts, and enable employees to gain respect and recognition in a positive working atmosphere, and can stimulate employees' potential, help employees grow personally and realize their self-worth."
As Xiong Ling, CHO of ANTA Group, said, ANTA Group believes that the best employer is the company that truly helps employees grow. ANTA Group has built a mature training system for high-level and young people with three-wheel drive, creating differentiated career growth paths for employees of different professional ages: senior echelon, middle-level high-potential, and young rising stars.
Anta Group employees at the in-house training site
In addition to the vertical talent training system, ANTA Group also provides employees with horizontal career development space. The diversified career development platform provides employees with more career possibilities, and through rich horizontal attachment and competition, employees can get more job opportunities in the group's multi-brand, diversified, multi-professional, multi-city and even transnational careers, and realize their career dreams.
It is understood that as of November 2023, the career development platform of ANTA Group has accumulated nearly 20W visits and more than 1,000 opportunities for temporary positions.
At the same time, the inheritance of internal experience also provides rich nutrients for talent training. ANTA Academy, the internal learning platform of ANTA Group, has developed and introduced more than 10,000 learning resources around the three major capabilities of leadership, professionalism and general strength, and has invested more than 30 million yuan in training in 2023.
Each brand will also provide employees with a variety of learning resources and development opportunities such as best practice sharing, professional advancement, coaching, and external exchanges. Let employees learn more workplace skills and professional skills, and open up the career pattern.
Chinese and foreign employees exchange experiences and inspire inspiration
The cumulative investment in welfare is more than 320 million yuan, and nearly 1 billion yuan will be invested in the future
With an efficient and high-salary, tiered incentive system, and all-round welfare care, ANTA Group has increased its investment in long-term incentives, allowing employees to share the fruits of development with the company and talents to embrace a caring and progressive organization.
According to the characteristics and needs of different employees, ANTA Group has implemented tiered incentives: senior executives attach great importance to long-term commitment, and since 2019, the Group has purchased and granted shares as long-term incentives for key employees, with a cumulative total of more than HK$2 billion. In 2023, the Group will award 40% of the excess profit to the employees of the three brands with excess bonuses that far exceed the market level, and share the company's performance results with employees; Grassroots employees pay attention to living welfare: in 2023, the group will invest more than 320 million yuan in 36 benefits, and will invest nearly 1 billion yuan in the future.
From food, clothing, housing and transportation, to holiday care and physical and mental health, ANTA Group's 36 benefits cover employees' work and life, so that employees can enjoy more happiness.
ANTA Group provides serviced apartments for employees to solve housing problems
ANTA Group has built its own farms and self-operated employee restaurants to allow employees to enjoy healthy food
ANTA Group invites talents from all over the world to work together to pass on the spirit of self-transcendence to more people, create symbiotic value with consumers, employees, partners, society and the environment, and jointly create extraordinary causes to strive for, and realize value in extraordinary causes.