In the current critical period of the transformation of old and new kinetic energy, Foshan, as a major manufacturing city, is accelerating the cultivation of new quality productivity and promoting the transition from "manufacturing" to "intelligent manufacturing". Xiaoxiong Electric, which has been rooted in this fertile soil of manufacturing for 18 years, has grown into the vanguard of Foshan's manufacturing development wave.
From the first generation of yogurt machine, to more than 900 models of products, more than 2,100 national patents; From an ordinary factory building of 800 square meters to a digital intelligence manufacturing base of 580,000 square meters across the country...... The growth of Xiaoxiong Electric is also the road to innovation and breakthrough.
Today, Xiaoxiong Electric is still taking advantage of the "number" and continues to release new momentum for development. It not only provides an innovative model for the small household appliance industry, but also becomes a vivid portrayal of the high-quality development of Foshan's manufacturing industry.
Closely follow the needs of users and continue to innovate to achieve differentiated breakthroughs
In the first phase of this year's Canton Fair, in the 3.2 exhibition area of Hall A, which has the highest manufacturing content in Foshan, new products were unveiled, attracting great attention from merchants from all over the world. It has also become one of the hottest exhibition areas at this year's Canton Fair.
"If there is a home, there is a Foshan made", is no longer a slogan, but a true depiction of the strong strength of Foshan manufacturing. The key to the long-term strength and resilience of Foshan's manufacturing industry lies in innovation. And this is inseparable from the efforts of a group of innovative subjects.
As the "first share of creative small household appliances", Xiaoxiong Electric is one of the representatives. Together with many enterprises, it has grown into the backbone of Foshan's manufacturing innovation ecology.
Rooted in Foshan for 18 years, Xiaoxiong Electric has always taken innovation as the main engine to drive the development of the enterprise. The leap of every key stage of the enterprise is inseparable from innovation.
From the start-up stage, a series of innovative products such as yogurt makers, egg cookers, electric lunch boxes, bean sprout machines, etc., have successfully opened up new markets in the small household appliance industry. In the growth period, companies look for new opportunities from new needs. Continue to adhere to product innovation and category innovation, and broaden the road of development with batch after batch of popular models; In the period of change, from the construction of organizational capabilities to demand insight, to channel development, the company has carried out comprehensive improvements, and has stabilized its position in the volatile industry environment.
The innovative road of Little Bear Electric has its own unique way of playing. Whether it is product research and development or brand building, it is closely focused on the needs of users, to meet people's yearning for a better life, and to create "small household appliances that young people like".
The clear orientation and accurate grasp of user needs make every step taken by Xiaoxiong Electric in innovation appear firm and steadfast. At the same time, it also allows Xiaoxiong Electric to build a competitive advantage and achieve a differentiated breakthrough in the fiercely competitive small household appliance track.
Up to now, Xiaoxiong Electric has independently developed more than 80 categories and more than 900 models of products, realizing the layout of all categories, covering home, office, outdoor and other living spaces. Xiaoxiong Electric has been selected as one of the top 500 enterprises in Guangdong for many years, and has been rated as a national industrial design center and a national intellectual property demonstration enterprise. Last year, Xiaoxiong Electric's revenue increased by 14.43% year-on-year.
Development is not stopped, innovation is not stopped. At the recent 18th anniversary celebration, Xiaoxiong Electric launched the light-chasing package, aiming at higher value and higher quality user life needs.
For example, the vacuum pressure rice cooker in the set. Adhering to the persistence of making a bowl of healthy and good rice, Xiaoxiong Electric has spent 1,825 days of exploration, 128,000 experimental tests, 11,000 product research, and 106 design manuscripts, which not only solves the problem of ordinary fast-cooking rice with a woody taste, but also can quickly cook a pot of rice in 16 minutes, meeting the user's high requirements for cooking speed and taste.
The growth of Xiaoxiong Electric not only provides an innovative model for the small household appliance industry, but also becomes a vivid portrayal of the high-quality development of Foshan's manufacturing industry.
Digital intelligence activates the "new" force and accelerates the layout of going overseas
Under the wave of the era of transformation of old and new kinetic energy, for traditional industries, only through technological innovation and production efficiency improvement, and the cultivation of new quality productivity, can we achieve deep transformation and upgrading of the industry and reshape new competitive advantages. Digital intelligence is an important starting point for transformation.
As the only pilot city in the country for the comprehensive reform of digital transformation of the manufacturing industry, Foshan has given birth to a large number of advanced enterprises in digital and intelligent transformation. According to the data, as of March this year, 5,741 industrial enterprises above designated size in Foshan have implemented digital transformation, accounting for 58%.
Xiaoxiong Electric is a member of the "army" of digital and intelligent transformation of enterprises.
Located in Shunde, the production line of Xiaoxiong Electric Digital Intelligence Chemical Factory is running efficiently, the insertion of electronic components only takes 0.14 seconds, and the average plasticizing time is only 45 seconds, and AI visual inspection has greatly improved the accuracy of defect detection. More than 230,000 parts are born here every day. At present, Xiaoxiong Electric has realized logistics and warehousing automation, injection molding automation, assembly automation in the production process, and automatic feeding of the central centralized feeding system. In terms of intelligent management, MES, WMS, ERP, PLM and other systems have been opened up, and the intelligent management of the factory and the real-time update of production line data have been realized.
According to statistics, in the past few years, Xiaoxiong Electric has invested more than 100 million yuan in digital construction. At present, Xiaoxiong Electric has established 5 intelligent manufacturing bases, including 4 professional machine factories and a number of core parts manufacturing plants, and has been selected as a digital and intelligent demonstration factory in Foshan City.
In fact, Xiaoxiong Electric's development of digital intelligence for enterprises is far more than just manufacturing, but also integrated into the overall production and operation of the enterprise.
As early as 2021, Xiaoxiong Electric began to implement the "321" digital system upgrade project, based on digital technology, comprehensively upgraded the three major business platforms, two major support platforms and digital enabling platforms, fully empowered digital technology to business operations and intelligent manufacturing, and improved the overall business operation efficiency and organizational management efficiency.
In March last year, Xiaoxiong Electric reached a strategic cooperation with IBM to further promote digital transformation through "one major business and technology reconstruction" and "three major management upgrades", optimize the efficiency of enterprise production, research and marketing, and improve the cooperation experience of external consumers, suppliers and channels.
At present, Xiaoxiong Electric has clarified the digital operation system of the "trinity" of process, system and data, and has created an intelligent manufacturing platform with free switching of large-scale assembly production and personalized customized production capacity to achieve faster market response and product development.
Li Yifeng, chairman and general manager of Xiaoxiong Electric, once said: "The digital construction of Xiaoxiong Electric has unlimited space, and there are many, many things it can bring to enterprise operations and consumers in the future." Indeed, Xiaoxiong Electric will continue to establish deeper user connections and connect more users through digital means, and deepen the empowerment of new technologies for the whole chain of services, manufacturing and operations.
The deep internal strength of digital intelligence also allows Xiaoxiong Electric to seek a larger layout from a wider place. Nowadays, Xiaoxiong Electric has taken the global layout as one of the important strategic plans of the enterprise.
In the future, Xiaoxiong Electric will continue to improve the planning, quality control and supply chain capabilities of overseas cross-border online explosive products, and establish omni-channel and multi-brand localized operation capabilities in the North American and Southeast Asian markets. At the same time, it will expand its own brand advantages overseas, empower overseas product power and channel power, and promote the advancement from "manufacturing to overseas" to "brand going overseas".