"There is nothing that can't be solved by a hot pot" has still attracted much attention since it was announced on May 5. A few days ago, the movie had a new move, that is, it announced the launch of the online platform. And this act can be described as a stone that stirred up a thousand waves and triggered a wave of heated discussions. Some people took the opportunity to suppress the movie and belittle it as a "network university"; Some people don't understand and think that it is a shame to change the movie to the webcast; There are also people who use this to divert traffic and create contradictory topics to provoke incidents......
There is everything to say, but putting aside all kinds of extreme emotions and rationally analyzing the decision made by "Hot Pot", what I feel is the courage of the filmmaker.
01, this movie has had a bad fate since its release
First of all, I have to admit that inviting a large number of people to participate in the performance is a double-edged sword, which brings more attention to the film, but also makes the film face a more severe word-of-mouth defense battle than other movies from the beginning.
After the movie was released, all forces led by Yang Mi's black fans began to attack the movie in an all-round way, including but not limited to the following operations: giving the movie a star on Douban in an organized manner, posting remarks on the Internet every day about singing about the movie, etc., these behaviors misled many viewers and made them shy away from "Hot Pot".
Although a lot of dirty water was splashed, "Hot Pot" still stabilized its reputation with its good content output, and many viewers who watched it said that it exceeded their expectations and chose to brush it twice or three times.
It's a pity that the good word of mouth did not save the box office of the movie, because the film's schedule is really abusive.
Since the first day of release, the scheduling rate of "Hot Pot" has always been in single digits, and on the day it was decided to be released, the scheduling rate was only less than 5%, and it was all in the morning or late at night.
If a movie without a film schedule wants to have a high box office, it is really difficult for a clever woman to cook without rice.
However, those who are familiar with the film industry know that the current theater schedule is not determined by the reputation of the movie, or even adjusted according to the attendance rate, behind this is a game of capital and favors.
02. Withdrawal is the best choice for retreating bravely and stopping losses in time
On the one hand, it is constantly attacked by the Blackwater Army to drive away the real audience, and on the other hand, the theater is unwilling to schedule films, and it is actually quite difficult to make a decision when it is attacked on both sides.
If you choose not to withdraw the gear, then the current situation will not change in any way, and will only be slowly dragged to death.
And if you choose to withdraw the file, you will have to face a lot of public opinion pressure, after all, many movies that have been withdrawn after their release have been discussed by the audience for fun.
With such a dilemma, it can be said that "Hot Pot" can finally make the decision to withdraw the file, which can be said to be very courageous, and behind this courage is the embodiment of responsibility, because it also needs to be responsible for the investor of the film, and choosing to withdraw at the right time is the best choice to stop the loss in time.
In order to be responsible for the management, he did not hesitate to bear his own infamy, such a decision is not made by every film.
03, it is a wisdom to give up the elective re-screening and broadcast the webcast at the fastest speed
In fact, in recent years, there have been many examples of re-screenings such as the withdrawal of movies after they are released, but the endings are without exception, that is, there is almost no sound when they are re-released, and when they wait for the next cycle, in the eyes of the audience, you are no longer a new movie, but an old film, and no one wants to buy it for you at all, let alone the box office.
Therefore, it is not a wise choice to re-screen, and it even has to take another high publicity fee.
If you wait a month or two before broadcasting it online, the audience will have already forgotten about this movie, and even if it is online, not many people will watch it, so those who were once interested in the movie may really miss this movie from now on.
After the withdrawal was just announced, the webcast was announced when the popularity was still there, which ensured that more people would pay attention to the news and attract more people to watch the movie, which could be regarded as realizing the value of the movie itself. The meaning of the birth of movies is to attract audiences to watch.
And at this cusp, daring to let himself be judged by more audiences is also a reflection of the confidence of the "Hot Pot" producer in the quality of the film, and it is also the best way to silence those who spread rumors that the movie was withdrawn because it was not good-looking. After all, everyone may listen to rumors, but when they see the movie, those statements that are black for the sake of black will be self-defeating.
This time, "Hot Pot" was able to withdraw in time and broadcast it online in time, which can be said to have broken a way for himself with wisdom and courage.
In the worst-case scenario, it absolutely rebounded and found a way out that could fight, not only taking care of the wallets of investors, but also living up to those viewers who love movies, after all, after the movie is broadcast online, everyone can watch movies more conveniently and anytime and anywhere, which is a decision to kill two birds with one stone.
Justice is at ease in the hearts of the people, now that the movie has been launched on the video website, let's go to trial, after all, we still have to use the work to speak, the world is difficult, we need to give the movie justice!